Integrated Sales Reporting is a feature that allows ClickBank users gain information about the sales process through pixels. Integrated Sales Reporting only tracks order form and conversion page views. If you wish to track other pages that are not hosted by ClickBank (such as your pitch page) you must utilize other tracking solutions.

Integrated Sales Reporting uses different methods depending on the platform involved. Third-party tracking pixels are used as well as the Facebook Conversions API (CAPI). The information provided through integrated sales reporting provides detailed information about customers, including what traffic sources are leading them to you and where they drop off in the sales process.

This article contains the following sections:

In April 2021, Apple confirmed that the release of iOS 14.5 will prohibit certain data collection and sharing by businesses. This created changes for businesses that use Facebook advertising for mobile apps on iOs devices, as well as those that drive business results through their website.

In light of this, ClickBank redeveloped its tracking solution for Facebook. To utilize this solution, ClickBank Clients must add new information to their ClickBank account and they must comply with Facebook’s new domain verification requirements and obtain a Facebook Conversions API Access Token.

Before proceeding, you must verify your domain on Facebook. This step is NOT completed through or by ClickBank. Domain verification requires that the user has a registered domain. Domain registry can be completed through a third-party website. Learn more about verifying your domain on Facebook.

Additionally, users must first obtain their Facebook Conversions API access token. Access the Facebook Events Manager section of your account and follow these instructions to obtain your access token. Copy and paste this token to a secure location that you can access again. You will need it to add a Facebook Pixel in ClickBank and you may need to use it in other places as well.

If you have previously used the Integrated Sales Reporting feature on ClickBank with a Facebook Pixel, then you should already have a Pixel ID from Facebook. Use this ID in the Pixel ID field. If this is your first time using a Facebook pixel, learn more about how to use them, why they work, and where to find a pixel ID.

To add the information required, follow these instructions.

Step 1: Log in to your ClickBank account and access the account nickname you want to work in.

Step 2: Click on the Vendor Settings area and select the My Site.

Step 3: Find the Integrated Sales Reporting area and click Add Tracking Code.

Step 4: Select Facebook Pixel from the Type dropdown menu and click Add.

Step 5: Enter in your Pixel ID from Facebook.

Step 5: Enter in the Facebook Conversions API access token in the Access Token field.

Step 6: Enter the event URL that you wish to be tracked. This URL must be from the domain you have previously verified on Facebook. ClickBank uses this URL to tie your ClickBank account back to your Facebook account. In your Facebook account, you can specify certain events you wish to be tracked. ClickBank can track those events on our end and sends the data to Facebook. Learn more about specific events here.

Step 7: Select the Affiliate OR Vendor radial button in the Track As section and check both the Confirmation Page and the Order Form boxes in the Where to Fire section.

Step 8: Click the Save button.

Once you save the Facebook Pixel, events will start registering in your account automatically. However, allow 1-2 days to begin seeing results. Once you entered in the Facebook pixels you wish to track, you can view and edit them from the Integrated Sales Reporting box.

Event URLs should be in https format. You must verify this link on Facebook.

Examples of an acceptable URL include:

https://www.[exampleurl].com

https://www.[exampleurl].com/affiliatelander

https://www.[exampleurl].com/vendorpitchpage

Regardless of what URL you use, it must be verified by Facebook and match on ClickBank and Facebook. If this URL doesn't match, your data will not be accurate.

If a TID/VTID is included by an affiliate or vendor, that information is passed by ClickBank to Facebook in the event data.

The following ClickBank events are available through Facebook:

ClickBank tracking for Facebook tracks all purchases and upsells with all accepted payment types--including PayPal.

UPDATE: As of June 21, 2023, ClickBank has updated their Google Analytics integration to support GA4.
​Related: Updates to the ClickBank and Google Analytics Integration
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You can use a Google Analytics (GA) pixel to track traffic and conversion rates. You can view the Google Analytics site for more information about configuring and using Google Analytics.

When you configure your Google Analytics account, we recommend the following settings:

You can add a new Google Analytics pixel to your pages, gaining data on order form and confirmation visits. Once the pixel is enabled, Google Analytics will begin to collect data.

Step 1: Log in to ClickBank and access the account nickname you want to work in.

Step 2: Click on the Vendor Settings tab then scroll down to locate the Integrated Sales Reporting box.

Step 3: Click the Add Tracking Code button. Clicking this button will take you to the Add Tracking Code screen.

Step 4: Select Google Analytics from the Type dropdown menu.

Step 5: Enter your Google Analytics Tracking ID in the Google Analytics Tracking ID field.

Step 6: Depending on which role you wish to track for, select either the Vendor or the Affiliate radial button.

Step 7: Depending on which pages you wish to place the tracking pixel, select either the Order Form radial button, the Confirmation Page radial button, or both.

Step 8: Determine which parameters you wish to pass to Google Analytics. See the Enabling Parameter for GA section for more information.

Step 9: Click the Save button.

Once you click the Save button, the tracking pixel is enabled. To verify that the tracking pixels is displayed correctly on your order form and/or confirmation page, view the full code of the page or use the Google Tag Assistant extension.

You can also verify that the pixel data is being displayed correctly in Google Analytics by viewing the live version of the order form or confirmation page and verifying that the view is displayed in the real-time view.

You have the option of enabling several parameters for the Google Analytics pixel from the order form or order confirmation page depending on your role as vendor or affiliate. Each parameter that you enable is added to the end of the tracking pixel URL.

The selected parameters are sent even if no data is available for a given parameter. The order of the parameters may vary from the order given here.

If you want to change the name of a parameter, you can enter a new name in the Override column.

The available parameters for each role and page are:

Order Form Page Tracking Parameters - For Vendors

Order Confirmation Page Tracking Parameters - For Vendors

Order Form Page Tracking Parameters - For Affiliates

Order Confirmation Page Tracking Parameters - For Affiliates

You can use a Yahoo Search Marketing pixel to track information on the order form and confirmation page. You can view the Yahoo Search Marketing Conversion Tracking site for more information. Follow the steps below to add a Yahoo Search Marketing pixel.

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Locate and click the Add Tracking Code link within the Integrated Sales Reporting box.

Step 4: Select Yahoo Search Marketing from the dropdown menu and click Add.

Step 5: Select the role (affiliate or vendor) that you wish to use the pixel for.

Step 6: Select the pages on which you want the pixel to fire.

Step 7: For each page that you selected, select the parameters that you want to be sent upon fire.

Step 8: Enter your Yahoo Account ID.

Step 9: Click Save.

If you are using a tracking pixel from a third-party not covered in the sections above, or a tracking pixel that you have created, you can add it to the ClickBank order form and confirmation page.

Common third-party tracking pixels include:

If you use a generic tracking pixel, it must be HTTPS compliant. This prevents mixed content warnings from being displayed, since such warnings cause many customers to drop out of the conversion.

Adding a Generic Tracking Pixel

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Click Add Tracking Code on the bottom left side of the Integrated Sales Reporting box. The Integrated Sales Reporting page is displayed.

Step 5: Select Tracking Pixel and click Add.

Step 6: Enter your Tracking Pixel URL. You can add your own key-value pairs to the end of the URL using the following format:
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<body of URL>?key=value

Each pixel is only used for one role. Select one:

Select the page or pages on which to place the pixel:

For each selected page, select the parameters to send. You can also rename any parameter by entering the new name in the Override column.

Step 7: Click Save.

You have the option of enabling several parameters for the tracking pixel from the order form or order confirmation page depending on your role as vendor or affiliate. Each parameter that you enable is added to the end of the tracking pixel URL.

The selected parameters are sent even if no data is available for a given parameter. The order of the parameters may vary from the order given here.

If you want to change the name of a parameter, you can enter a new name in the Override column.

The available parameters for each role and page are:

Order Form Page Tracking Parameters - For Vendors

Order Confirmation Page Tracking Parameters - For Vendors

Order Form Page Tracking Parameters - For Affiliates

Order Confirmation Page Tracking Parameters - For Affiliates

You can edit, enable, disable, or delete existing tracking pixels.

You can edit an existing pixel, modifying one or more properties. The new properties are used immediately once you save the changes.

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Locate the pixel in the Integrated Sales Reporting section.

Step 5: Click the Edit Tracking Code icon. The tracking pixel details are displayed.

Step 6: Edit one or more properties.

Step 7: Click Save.
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You can enable a currently disabled pixel. Once enabled, the pixel is used normally on order forms and confirmation pages.

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Locate the pixel in the Integrated Sales Reporting section.

Step 5: Click the Enable Tracking Code icon. The tracking pixel is enabled.

You can disable a currently active pixel. This halts all use of the pixel on live pages.

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Locate the pixel in the Integrated Sales Reporting section.

Step 5: Click the Disable Tracking Code icon. The tracking pixel is disabled.

You can permanently delete a pixel if you are no longer using it.

Step 1: Log in to your Nickname Dashboard.

Step 2: Click the Vendor Settings tab.

Step 3: Click My Site.

Step 4: Locate the pixel in the Integrated Sales Reporting section.

Step 5: Click the Delete Tracking Pixel icon and then click OK.

Q: If I add conversion tracking will it affect other campaigns that are already running? For instance, I have a vendor who has placed my conversion tracking on their site.

A: It will likely lead to duplicate reporting and should be avoided.

Q: Is the tracking code placed on the ClickBank order form and order confirmation page?

A: You can configure tracking pixels to appear on the order form, the confirmation page, or both.

Q: Does the tracking code response include product-level information?

A: Product-level tracking is only capable with Google Analytics.

Q: Do I receive sale counts on all sales when selecting the “Order Confirmation Page"?

A: No. There are several situations where a sales is not fired on an Order Confirmation Page.

Q: Do I receive an Order Form Page conversion every time someone clicks on my order form?

A: No. There are several situations where a Order Form Page Conversion will not track when someone clicks the order form?

Q: Will I ever see sales conversions fire but not show up in my account?

A: Yes. As an Affiliate. If the vendor has set the commission to NONE, it will fire on both the Order Form Page and the Order Confirmation Page. However, a sale will not show within the Transaction section of your ClickBank Account but it will appear in your ISR. The price is set to 0.00, so the affiliate can filter out $0 transactions on their backend. This makes it so it does not include conversion counts for sales when the Vendor has set the commission to NONE.