Overview
As of June 4, 2024, ClickBank has released new affiliate tracking parameters to supplement the existing tracking ID (TID) affiliate tracking link functionality, added new insights to reporting, updates to integrations, and more. These updates empower affiliates with advanced tracking capabilities, insightful reporting, and seamless integrations with 3rd-party services.
Related: Affiliate Tracking Parameters
If you’ve ever struggled to track everything you want within ClickBank’s tracking ID (TID) parameter as an affiliate, this update is for you! Furthermore, if you’ve ever wanted to view data points like device type, browser, and even OS within ClickBank analytics–whether as a seller or affiliate–this update has you covered.
Affiliate Tracking Parameters
Affiliate Tracking Parameters enable affiliates to track multiple data points from click through conversion effortlessly so that you can understand where clicks and conversions are coming from. Tracking parameters, like UTM parameters, are optional URL parameters that can be added to HopLinks or direct offer tracking links to capture data at the time of the click, like traffic source (e.g., Facebook), traffic type (e.g., paid), campaign, creative, ad group, click identifiers and so much more. These data points can then be easily analyzed within ClickBank analytics to differentiate and measure performance across your promotions, or passed back to your third-party integration to ensure seamless tracking outside of ClickBank.
Prior to this update, affiliates on ClickBank have relied solely on the TID parameter for tracking data passed through an affiliate link, from click to conversion. While the TID offered some functionality, it was limited in terms of reporting and third party integrations.
Now, new affiliate tracking parameters reduce those limitations and give affiliates more usable information to better optimize their campaigns.
In order to better facilitate the use of affiliate tracking parameters, the Affiliate Link Tools section in the primary account and the Promote Tools, located in the ClickBank Marketplace, have been upgraded.
Common Request Data
This update package also included the addition of common request data that is automatically collected and stored by ClickBank, including timestamps, click IDs, device information, operating system details, browser information, and more.
The common request data is available across attributed events, and made accessible for client reporting insights and integrated partner consumption. The common request data is accessible to both Affiliate and Seller role types.
clickTimestamp
clickId
deviceType
deviceBrand
deviceModel
os
osVersion
browser
browserVersion
browserLang
userAgent
cbPage
trackingType
Updates to Reporting
With the addition of common request data and the affiliate tracking parameter enhancement, users can now view data by the common request data fields or by their affiliate tracking parameters in both Sales Analytics and within the Transaction Report within the primary user account.
Updates to Integrations
Data tracked in our new parameters can be passed back on order form impression and conversion events using our existing integration methods described below.
Overview of integration updates:
New INS Version (8): This new version includes additional data points for affiliate tracking parameters (accessible to the affiliate role only) and additional device and request data collected automatically stored in common tracking parameters array.
Orders API: An updated version of our Orders API response to contain affiliate and common tracking data is available upon request only. Please contact your account manager if you wish to enable this update.
Tracking Pixels: An updated version of tracking pixels response containing affiliate and common tracking data is available upon request only. Please contact your account manager if you wish to enable this update.
New S2S Postback Pixtel Tracking Integrations: COMING SOON