ClickBank affiliates can use the Meta (Facebook) Integration to track, optimize, and measure the performance of their Facebook Ads.

The integration utilizes the Facebook Conversion API (CAPI) to send server-to-server (S2S) events directly to Facebook. Server-side tracking is the most reliable tracking integration method, therefore ensuring that you get the best results based on accurate data.

Two event types are integrated: ClickBank order form impressions and purchase events. This event data is sent to Facebook ads in real time, empowering ClickBank affiliates to make data-informed decisions about their Facebook ad strategy.

Before setting up this integration you must have the following:

NOTE: For the most effective and accurate integration the Facebook Click ID (‘fbclid’) must be passed to ClickBank on the HopLink or Direct Tracking Link click in order for ClickBank conversions to be accurately tracked and provide high event match scores in Facebook.
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To ensure conversions are accurately tracked in Facebook, we highly recommend using Direct Offer Tracking Link as the ad destination URL and enabling ‘auto-tagging’ setting within your ad campaign settings so that ClickBank always gets the Facebook click identifier required for the conversion to be accurately tracked in Facebook.
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This article contains the following sections:

NOTE: This step requires that you have a Facebook Business account.

Step 1: Login to your Meta (Facebook) Ads Manage account.

Step 2: Navigate to All Tools, then select Events Manager.

Step 3: Click Create New Data Source Connection in your account. Select Web

Step 4: Choose Connect Manually → and select Meta Pixel and Conversion API option. Then click Finish.

Step 5: Select Settings and scroll down to the Conversion API section and select the option to Generate Access Token.

Step 6: Copy and paste the access token value somewhere safe. It is required for the integration setup in ClickBank.

Step 7: Also Copy your Pixel ID (also known as Dataset ID) which is required for the integration setup in ClickBank.

​NOTE: This ID can be found on the Settings tab of the datasource.

Step 1: Log in to your ClickBank account.
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Step 2: Select Integrations then Postback/Pixels.

Step 3: Click Add Integration.

Step 4: Select Facebook.

Step 5: Complete the integrations form.

Step 6: Select the event type(s) you want to track in Facebook. ClickBank Events map to the following Meta (Facebook) Standard Events:

Step 7: Click Save.

​​Once you have saved the integration, test it to ensure that it is working as expected.

Utilize ClickBank’s Test Integration feature to verify your integration.

​NOTE: Testing your integration will result in a real conversion event being tracked.

Step 1: Verify the integration is configured correctly utilizing the Test integration feature. This tool can be accessed by clicking on the integration action menu as pictured below.

Step 2: Within Facebook Ad Account Events Manager select the Data Sources configured for the integration and click on Test events tab

Step 3: Click the option, Confirm your server’s events are setup correctly and copy the Test Event Code displayed.

Step 4: Paste the test event code from Facebook into the input, and click Test to trigger test events and confirm integration.

Step 5: Review the test event results within the Test Events window in Facebook to verify the integration.

Check these tips if your Facebook conversions are not showing in your Facebook Business account.

For the most accurate conversion tracking in Meta (Facebook), ensure that the Meta (Facebook) Click ID or fbclid is appended to your ClickBank Affiliate Tracking Link (HopLink or Direct Tracking Link).