Overview
ClickBank affiliates can use the Taboola Integration to track, optimize, and measure the performance of their Realize account.
The integration utilizes the Taboola S2S Conversions Tracking method to send server-to-server (S2S) events directly to Taboola. Server-side tracking is the most reliable tracking integration method, therefore ensuring that you get the best results based on accurate data.
Three event types are integrated: ClickBank order form impressions, add to cart and purchase events. This event data is sent to Taboola in real time, empowering ClickBank affiliates to make data-informed decisions about their Taboola ad strategy.
Before setting up this integration you must have the following:
A ClickBank account with owner or account nickname permissions enabled
An active Realize account
NOTE: This integration requires the Taboola Click ID (‘tblci’) to be passed to ClickBank on the HopLink or Direct Tracking Link click in order for ClickBank conversions to be tracked and reported in Realize.
To ensure conversions are accurately tracked in Taboola, we highly recommend using Direct Offer Tracking Link as the ad destination URL, in addition to modifying the Tracking Code in campaign settings to ensure the Taboola Click ID is automatically appended to your landing page URL so that ClickBank is passed the required data for conversions to be accurately tracked in Taboola.
How to Set Up Your Taboola Ads Integration in Realize
NOTE: This step requires that you have a Realize account.
Step 1: Sign into your Taboola account.
Step 2: Go to the Campaigns tab and click Create Campaign.
NOTE: You can also edit an existing campaign.
Step 3: Locate the tracking section at the bottom of the page.
Step 4: Add tracking parameters to automatically append the required data to your ClickBank affiliate tracking link or ad landing page URL, ensuring the required Taboola Click ID {click_id} is passed to ClickBank in tblci or tbcli affiliate tracking parameter, as shown in the example below.
Note: Conversions without the Taboola click identifier will not be recorded in Realize.
Related: Affiliate Tracking Parameters
Example Tracking Code to Configure in Taboola: &traffic_source=taboola&traffic_type=paid&campaign={campaign_name}&tblci={click_id}
How to Create Conversion Events in Realize
Step 1: Log in to your Realize account.
Step 2: Go to the Tracking tab and select Conversions. Here you can view existing conversions, or set up a new one.
Step 3: Click +New Conversion to set up and start tracking a new conversion.
Step 4: Provide a conversion name. For example, "purchase."
Step 5: Select Conversion Type, and then Event to configure conversion settings.
Step 6: Select the relevant Category from the dropdown list and provide the event name which the ClickBank event will be mapped too. Recommended event name mapping:
Order form impression
Event name = add_to_cart
Category = Add to Cart
Include in Total Conversions = yes (*only if you expect to get at less than 10 purchase conversions per day from your Taboola campaign)
Included in Total Value = no
Initial purchase
Event name = make_purchase
Category = Make Purchase
Include in Total Conversions = yes
Included in Total Value = yes
Upsell purchase
Event name = upsell_purchase
Category = Make Purchase
Include in Total Conversions = yes
Included in Total Value = yes
Step 7: Click Save.
For more information about conversion settings within Taboola, visit this article.
How to Set Up Your Taboola Integration in ClickBank
Step 1: Log in to your ClickBank account.
Step 2: Select Integrations then Postback/Pixels.
Step 3: Click Add Integration.
Step 4: Select Taboola.
Step 5: Complete the integrations form.
Name
Name your integration so you can easily identify it. NOTE: This name is not shared anywhere outside of your account and is for your purposes only.
Account Nickname
Select which account nickname you wish to integrate from the Account dropdown.
Role
Select the role (affiliate or seller) you are operating as in that account nickname.
Integration Level
NOTE: It’s recommended to select ‘Custom’ and apply filter, such as traffic_source=taboola so only conversions which originated from clicks containing ‘traffic_source=taboola’ in your affiliate tracking link will be sent to Taboola
Event Types
Select the event type(s) you want to track in Taboola.
Step 6: Provide the Taboola conversion event name for the ClickBank event to map to for example:
Order form impression = add_to_cart
Initial purchase = purchase
Upsell purchase = upsell_purchase
NOTE: Use the name from the Condition column and not from the Conversion Name column in the Taboola ads tracking tab.
Step 6: Click Save.
Once you have saved the integration, test it to ensure that it is working as expected.
How to Test Your Taboola Integration
Utilize ClickBank’s Test Integration feature to verify your integration.
NOTE: Testing your integration will result in a real conversion event being tracked.
Step 1: Verify the integration is configured correctly utilizing the ‘Test’ integration feature. This tool can be accessed by clicking on the integration action menu as pictured below.
Step 2: In Taboola, generate a Taboola test link. This link will have Taboola click-id, copy the click-id.
Step 3: Paste the Taboola Click ID value into the ClickBank Test Integration Input, and click the Test button to trigger events to Taboola.
Step 4: Review the results within Taboola reporting; note conversions may take up to 30 minutes to be reported in Taboola reporting.
NOTE: This is only a test and no real conversions will be attributed. For actual conversions it may take up to 30 minutes to be reported in Realize reporting.
Step 5: Once verified, remember to activate your Taboola integration when you’re ready to start tracking ClickBank conversions in Taboola.
Troubleshooting
Check these tips if your ClickBank conversions are not showing in your Realize account.
Confirm that the Taboola Click ID (tblci) is passed into the ClickBank affiliate tracking link (Direct Offer Tracking Link or HopLink) using ‘tblclid’ URL parameter. All conversion events sent to Taboola must have the Taboola Click ID (tblci) and the event name, otherwise the event will not be tracked in Realize.
Verify that your integration within ClickBank is set to ‘Active’ status.
NOTE: Test sales made with ClickBank Test Credit Card details do not trigger conversion event to Taboola.
Other Resources
TABOOLA HELP CENTER: Defining and Creating Conversions
TABOOLA HELP CENTER: Testing Your Sever-to-Server Tracking Accuracy