Overview
The Sales Analytics Report provides both sellers and affiliates a comprehensive view of their ClickBank sales. This report contains three separate reports including: traffic, checkout, and earnings. Each data table includes several columns that provide data and conversion information.
NOTE: New improvements have been made to Sales Analytics as of May 25, 2023.
Related: Major Sales Analytics Improvements
The Sales Analytics report contains up to 2 years worth of data beginning on December 1, 2021. All reporting occurs in real time.
Related: Sales Analytics FAQ
This article contains the following sections:
- Accessing the Sales Analytics Feature
- How to View the Traffic Report
- How to View the Checkout Report
- How to View the Earnings Report
- Additional Resources & Related Articles
Accessing the Sales Analytics Feature
Sellers can access the Sales Analytics Feature via their primary account or their nickname account. To view Sales Analytics from your nickname account, click Reporting, and then Analytics.
If you wish to view Sales Analytics from your primary account and/or connect your nickname accounts to view them all in one please, follow the instructions below.
Creating a Primary/Master Account to Access Sales Analytics
If you do not have a primary/master account, you must create one to access Sales Analytics. To create a primary/master account. You can do this from the log in screen by clicking Create Account, or you can create a primary/master account by clicking the Create or Link Account button from the former Sales Analytics page in your nickname account.
Here's how:
Step 1: Log in to ClickBank using your account nickname. 
Step 2: Click the Reporting tab and then click Analytics.
Step 3: Click the Create or Link Account button.
Step 4: On the Do you have a primary account modal?, select No. 
Step 5: Click Create Account. 
Step 6: An email containing a link to create an account will be sent to the email address associated with your account nickname. Click that link to create a primary/master account and access your Sales Analytics feature.
Linking Your Account Nickname to Access Sales Analytics
Step 1: Log in to ClickBank using your account nickname.
Step 2: Click the Reporting tab and then click Analytics.
Step 3: Click the Create or Link Account button.
Step 4: On the Do you have a primary account modal?, select Yes.
Step 5: Provide the email username for your primary/master account in the field and click Connect. If you provide the correct email username for your primary/master account, your account nickname will be linked. 
Logging Into You Primary/Master Account to Access Sales Analytics
Step 1: Log in to ClickBank using your email username. Primary/master accounts use an email username rather than an account nickname.
Step 2: Click Reporting then click Sales. Select Analytics.
How to View the Traffic Report
Step 1: Log in to your ClickBank Account.
Step 2: Click Reporting, then select Sales. 
Step 3: From the Sales sub-menu, click Analytics. 
Step 4: Select the account you want to see data for from the Account dropdown and click the Traffic tab. 
Step 5: Select Affiliate or Seller from the role selector in the top right corner. This will determine the analytics displayed for the selected account’s role type: Seller or Affiliate. To view your account analytics operating as a seller, select Seller.
NOTE: The “View Data As” role is auto-detected per the account nickname selected. 
Step 6: Select the date range for the data.
Step 7: Select the table data set from the Table Data dropdown. You can also select a related table data set to be viewed with your primary selection. The following information represents the available data configurations for the traffic report. NOTE: The same data and grouping options cannot be selected at the same time.
Affiliate View | Traffic Report
Data: Seller, TID, Country, Date, Date & Hour, Hour
Grouping Options: Seller, TID, Country, Date, Date & Hour, Hour
Seller | Traffic Report
Data: Affiliate, Country, Date, Date & Hour, Hour
Grouping Options: Affiliate, Country, Date, Date & Hour, Hour
Below is a list of the specific data categories and their definitions that can be viewed on the traffic report:
Affiliate
This is the nickname of the affiliate that promoted a product housed in your nickname account that you selected from the Account dropdown.
Hops
This column shows the number of Hops per the dimension configured. A Hop is a site visitor driven by an affiliate link.
Related: Why do I have Hops but not any sales?
Initial Impressions
This column shows the amount of traffic measured in unique users that viewed the order form and did or did not convert.
Initial Sales
This column shows how many sales of the initial product occurred via this affiliate.
Initial Sales Earnings
This column shows in currency the amount of earnings generated by initial sales that occurred via this affiliate.
Hop Conversion Rate
This percentage shows the number of initial sales generated by an affiliate link per the amount of Hops they have. This value helps both sellers and affiliates understand how effective an affiliate’s traffic is in converting. If this percentage is lower than expected, there may be discrepancies in the affiliate’s sales content and the seller’s pitch page.
Conversion Rate
This column shows in a percentage the number of sales that occurred per the number of impressions that occurred for the corresponding affiliate.
Upsell Impressions
This column shows the amount of traffic measured in unique users that viewed the upsell offer and did or did not convert.
Upsells
This column shows how many upsells occurred via the corresponding affiliate.
Related: Upsell Flows
Upsell Earnings
This column shows in currency the earnings generated by upsells via the corresponding affiliate.
Total Sale Earnings
This column shows in currency the gross amount of earnings generated by initial sales and upsells that occurred via this affiliate.
EPC
EPC stands for Earnings Per Click. This column shows in currency the earning amount generated by each Hop.
Affiliate Earnings
This column shows in currency the earnings of the corresponding affiliate for the selected nickname account.
Affiliate EPC
This column shows in currency the earnings per Hop generated by the corresponding affiliate.
How to View the Checkout Report
Step 1: Log in to your ClickBank Account.
Step 2: Click Reporting, then click Sales. Select Analytics.
Step 3: From the Sales sub-menu, click Analytics.
Step 4: Select the account you want to see data for from the Account dropdown and click the Checkout tab.
Step 5: Select Affiliate or Seller from the view selector in the top right corner. This will determine the analytics displayed for the selected account’s role type: Seller or Affiliate. To view your account analytics operating as a seller, select Seller.
NOTE: The “View Data As” role is auto-detected per the account nickname selected.
Step 6: Select the date range for the data.
Step 7: Select the table data set from the Table Data dropdown. You can also select a related table data set to be viewed with your primary selection. The following information represents the available data configurations for the checkout report. NOTE: The same data and grouping options cannot be selected at the same time.
Affiliate View | Checkout Report
Data: Seller, Product, TID, Date, Date & Hour, Hour
Grouping Options: Seller, Product, TID, Date, Date & Hour, Hour
Seller View | Checkout Report
Data: Affiliate, Product, VTID, Date, Date & Hour, Hour
Grouping Options: Affiliate, Product, VTID, Date, Date & Hour, Hour
Below is a list of the specific data categories and their definitions that can be viewed on the checkout report:
Affiliate
This is the nickname of the affiliate that promoted a product housed in your nickname account that you selected from the Account dropdown.
Initial Impressions
This column shows the amount of traffic measured in unique users that viewed the order form and did or did not convert.
Initial Sales
This column shows how many sales of the initial product occurred via this affiliate.
Initial Sales Earnings
This column shows in currency the amount of earnings generated by initial sales that occurred via this affiliate.
Conversion Rate
This column shows in a percentage the number of sales that occurred per the number of impressions that occurred for the corresponding affiliate.
Upsell Impressions
This column shows the amount of traffic measured in unique users that viewed the upsell offer and did or did not convert.
Upsells
This column shows how many upsells occurred via this affiliate.
Related: Upsell Flows
Upsell Earnings
This column shows in currency the earnings generated by upsells via the corresponding affiliate.
How to View the Earnings Report
Step 1: Log in to your ClickBank Account.
Step 2: Click Reporting, then select Sales.
Step 3: From the Sales sub-menu, click Analytics.
Step 4: Select the account you want to see data for from the Account dropdown and click the Earnings tab.
Step 5: Select Affiliate or Seller from the view selector in the top right corner. This will determine the analytics displayed for the selected account’s role type: Seller or Affiliate. To view your account analytics operating as a seller, select Seller.
NOTE: The “View Data As” role is auto-detected per the account nickname selected.
Step 6: Select the date range for the data.
Step 7: Select the table data set from the Table Data dropdown. You can also select a related table data set to be viewed with your primary selection. The following information represents the available data configurations for the earnings report. NOTE: The same data and grouping options cannot be selected at the same time.
Affiliate View | Earnings Report
Data: Seller, Country, Currency, Product, Province, Language, TID, Date, Date & Hour, Hour
Grouping Options: Seller, Country, Currency, Product, Province, Language, TID, Date, Date & Hour, Hour
Seller View | Earnings Report
Data: Affiliate, Country, Currency, Product, Province, Language, VTID, Date, Date & Hour, Hour
Grouping Options: Affiliate, Country, Currency, Product, Province, Language, VTID, Date, Date & Hour, Hour
Below is a list of the specific data categories and their definition that can be viewed on the earnings report:
Affiliate
This is the nickname of the affiliate that promoted a product housed in your nickname account that you selected from the Account dropdown.
Initial Sales
This column shows how many sales of the initial product occurred via this affiliate.
Initial Sales Earnings
This column shows in currency the amount of earnings generated by initial sales that occurred via this affiliate.
Upsells
This column shows how many upsells occurred via this affiliate.
Related: Upsell Flows
Upsell Earnings
This column shows in currency the amount of earnings generated by upsells that occurred via this affiliate.
Gross Earnings
This column shows in currency the gross amount of earnings generated by initial sales and upsells that occurred via this affiliate.
Refund Debits
This column shows in currency the amount of funds that were debited from the gross earnings total of the affiliate due to refunds.
Note: You can select whether you want to view refund/chargeback data by the initial sale date or by the date of the refund event. To change the date view, select the Show More icon (the three dots) and select which data set you prefer.
Chargeback Debits
This column shows in currency the amount of funds that were debited from the gross earnings total of the affiliate due to chargebacks.
Note: You can select whether you want to view refund/chargeback data by the initial sale date or by the date of the refund event. To change the date view, select the Show More icon (the three dots) and select which data set you prefer.
Related: Managing Refunds & Chargebacks
Net Earnings
The net earnings column shows in currency the total amount, less debits and chargebacks, that the corresponding affiliate generated for the selected account.
Additional Resources & Related Articles
- KNOWLEDGE BASE: Sales Analytics FAQ
- KNOWLEDGE BASE: Primary Account Reporting: Report Glossary
- KNOWLEDGE BASE: Transactions Reporting
- KNOWLEDGE BASE: Reporting FAQ
- BLOG: What data should be tracked?
- BLOG: What is earnings per click?