Overview
ClickBank affiliates can use the TikTok Integration to track, optimize, and measure the performance of their TikTok Ads.
The integration utilizes the TikTok Events API to send server-to-server (S2S) events directly to TikTok. Server-side tracking is the most reliable tracking integration method, therefore ensuring that you get the best results based on accurate data.
Two event types are integrated: ClickBank order form impressions and purchase events. This event data is sent to TikTok ads in real time, empowering ClickBank affiliates to make data-informed decisions about their TikTok ad strategy.
Before setting up this integration you must have the following:
- A ClickBank account with owner or account nickname permissions enabled
- An active TikTok Business account with permissions to create
NOTE: To ensure conversions are accurately tracked in TikTok, we highly recommend that the TikTok Click ID (ttclid) automatically added to the ad destination URL, is appended onto your ClickBank Affiliate HopLink or Direct Tracking Link in the ttclid URL parameter. Use Direct Offer Tracking Links as your ad destination URL and ClickBank will automatically get the TikTok Click ID required for the best integration results.
Related: About TikTok Click ID
This article contains the following sections:
- How to Create a TikTok Pixel
- How to Set Up Your TikTok Integration in ClickBank
- How to Test Your TikTok Integration
- Troubleshooting
- Additional Resources & Related Articles
How to Create a TikTok Pixel
NOTE: This step requires that you have a TikTok Business account.
Step 1: Sign into your TikTok Ads Manager account.
Step 2: Go to Tools, then Events, then Connect Data Source, then Web.
Step 3: Choose data connection method and select Manual Setup.
Step 4: Select Events API then click Next.
Step 5: Generate an access token for your TikTok pixel by clicking on the pixel Settings. Then click Generate Access Token. Copy this value and paste it somewhere safe. It is required for the integration setup within ClickBank.
How to Set Up Your TikTok Ads Integration in ClickBank
Step 1: Log in to your ClickBank account.
Step 2: Select Integrations then Postback/Pixels.
Step 3: Click Add Integration.
Step 4: Select TikTok.
Step 5: Complete the integrations form.
-
Name
Name your integration so you can easily identify it.
NOTE: This name is not shared anywhere outside of your account and is for your purposes only.
-
Account Nickname
Select which account nickname you wish to integrate from the Account dropdown.
-
Role
Select the role (affiliate or seller) you are operating as in that account nickname.
- TikTok Pixel ID
Related: How to Create a TikTok Pixel - TikTok Access Token
Related: How to Create a TikTok Pixel -
Integration Level
NOTE: It’s recommended to select Custom and apply filter, such as traffic_source=tiktok so only conversions which originated from clicks containing ‘traffic_source=tiktok’ in your affiliate tracking link will be sent to TikTok.
-
Event Types
Select the event type(s) you want to track in TikTok.
NOTE: ClickBank events map to the following TikTok standard events:- Order form impression = Initiate Checkout
- Initial purchase = Complete Payment
- Upsell purchase = Complete Payment
Step 7: Click Save.
Once you have saved the integration, test it to ensure that it is working as expected.
How to Test Your TikTok Integration
Utilize ClickBank’s Test Integration feature to verify your integration.
NOTE: Testing your integration will result in a real conversion event being tracked.
Step 1: Verify the integration is configured correctly utilizing the Test integration feature. This tool can be accessed by clicking on the integration action menu as pictured below.
Step 2: Next, in another tab, open TikTok Ads Manager, navigate to your pixel’s Test Event tab and copy the test event code.
NOTE: Keep this tab open.
Step 3: Paste the test event code in the input field and click ‘Test’
Step 4: Review the test event results within the Test Events window in TikTok to verify the integration.
Step 5: Once verified, remember to activate your integration when you’re ready to start tracking ClickBank conversions in TikTok.
Troubleshooting
Check these tips if your ClickBank conversions are not showing in your TikTok Business account.
- Access the web diagnostics tool within your TikTok account. Use the TikTok Web Diagnostics tab so you can inspect the event data and troubleshoot common issues.
- Verify the TikTok Pixel and Access Token provided in your ClickBank integration match the values displayed in your TikTok Business Account
- Verify that your integration within ClickBank is set to Active status.
NOTE: Test sales made with ClickBank Test Credit Card details do not trigger conversion event to TikTok.
Additional Resources & Related Articles
- KNOWLEDGEBASE: Postback/Pixels Guide
- KNOWLEDGEBASE: Transitioning to the New Postback/Pixel Technology
- KNOWLEDGEBASE: Reporting FAQ
- TikTok Help Center: About TikTok Click ID