Overview
Vendor Analytics is a library of 20+ downloadable reports that can be found in the left sidebar of your ClickBank master account under the Vendor Reporting menu. A master account linked with your corresponding sales accounts is required to utilize this feature. This article provides a summary definition of each available report.
This article contains the following sub-articles. Click the link to jump to the section that best suits your needs.
- Data Availability
- Downloading the Charts
- Sales Summary Reports
- Subscription Reports
- Return Reports
- Chargeback Related Trend Reports
- Funnel Reports
- Conversion Reports
- Affiliate Reports
- Additional Resources
Data Availability
Data is updated daily. The most recent update time is provided at the bottom of each chart. Data closes each night at 24:00 PST and is updated each morning. Data is available for a rolling 24-month period.
Downloading the Charts
The download option on each chart for any given time period is also available. In many cases, downloading a given report will provide detail beyond what's displayed online. To download any of the charts available in the vendor analytics feature, click the Download button in the top right corner of the screen. 
Sales Summary Reports
- Gross vs. Net Sales
Gross sales is the sum of all retail purchases made by the consumer. Net sales is gross sales less returns made in this time period. This report changes over time as more return requests are made by consumers. Peak returns (depending on your product) may take 30-45 days or more.
Subscription Reports
- Days to Cancellation
The Days to Cancellation report shows your cancellation trend for the selected time period. You can select to view data from any sales account that is linked to your ClickBank Master Account. For example, this report can show you the cancelation trend either for the past 90 days or for a specific day. - Subscription Activity
The Subscription Activity report shows subscription start count, subscription cancel count, and subscription completed count over a 13 month period. - Stick
The Stick report displays the average subscription length in days month over month for a 13 month look-back at overall volume. - Trial to Paid
The Trial to Paid report displays the percent of trials that converted to a subscription in a given month over a 13 month look-back with a nod to overall subscription volume. - Churn
The Churn report shows the percent of subscribers that had the opportunity to cancel and did cancel over a 13 month look-back. - MRR (Monthly Recurring Revenue)
The MMR report displays the average revenue obtained from subscription products in a given month. The display includes a 13 month month-to-month comparison. - ARPU (Average Revenue per User/Subscriber)
The ARPU report shows the average revenue per user from subscription products in a given month. The display includes a 13 month month-to-month comparison.
Return Reports
- Refund Rate Trend
Refund rate trend displays month over month refund averages. Your gross sales count for the period selected is also provided.
Refund rates are calculated using the actual date of the refunds during a specific time frame divided by the actual sales made during that same time period. It does not attribute the refund back to the original sales date. Typically, the average refund window is 14-45 days post-sale. Calculation is made based on the number (count) of refunds, not dollar amounts.
Example: October refund rates would be refunds issued in October divided by sales made in October. - Days from Sale to Refund
Days from sales to refund shows you return patterns. Refund count and days from sale are shown. - Refund Rate (Product)
Refund rate by product shows overall refund rate for the selected time period by account and then product. Gross sales count is also displayed for reference.
Chargeback Related Trend Reports
Chargebacks are a very serious issue, and ClickBank’s acceptable threshold is less than 0.9% to align with major credit card brands’ thresholds. Often high chargebacks are a reflection of the need for better customer service and refund request management. Calculation is made based on number (count) of chargebacks, not dollar amounts.
- Chargeback Trends
Chargeback rates are calculated using the actual date of the chargebacks received during a specific time frame divided by the actual sales made during that same time period.
Example: October chargeback rates would be chargebacks received in October divided by sales made in October. - Days from Sale to Chargeback
Days from sales to refund displays shows you chargeback patterns. Chargeback count and days from sale are shown.
Chargeback Rate (Product): Refund rate by product shows overall chargeback rate for the selected time period by account and then product. Gross sales count is also displayed for reference. - Product Contribution: Product contribution allows you to see which products contribute most to your sales, refunds, and chargebacks.
- Currency Contribution: Currency contribution allows you to see which products contribute most to your sales, refunds, and chargebacks.
- Affiliate Contribution: Affiliate contribution allows you to see which products contribute most to your sales, refunds, and chargebacks.
Funnel Reports
- AOV (Flow)
AOV (average order value) by Flow ID shows you the average order value (using gross sales) of each step in your ClickBank flow. Initial sale. Bump. Upsells. Initial sales count of each flow are included for reference. This chart uses gross sales (does not reflect refunds, etc.). - AOV (Product)
AOV (average order value) by Product shows you the average order value (using gross sales) of each of your products on ClickBank. Initial sales count of each product are included for reference. This chart uses gross sales (does not reflect refunds, etc.). Products are displayed by account, then product ID. - Gross Sales per Impression by Flow ID
Gross sales per impression by flow ID shows your gross sales to order form impression results by each flow ID. Total order form impression count by flow ID is provided for reference. - Gross Sales per Impression by Product
Gross sales per impression by product shows your gross sales to order form impression results by each product. Total order form impression count by flow ID is provided for reference.
Conversion Reports
- Conversion Rate Trends
Conversion rate trends show your order form conversion rates (order form to purchase) across all accounts and all products. - Conversion Rate by Product
Conversion rate by product shows your order form conversion rates (order form to purchase) by account and then product. - Conversion Rate by Order Form
Conversion rate trends show your order form conversion rates for each of your order form templates.
Affiliates Reports
- Top Affiliates (Gross)
Top affiliates (gross) displays your top 20 affiliates (or affiliate accounts) by the total gross sales produced. - Top Affiliates (Payout)
Top affiliates (payout) displays your top 20 affiliates (or affiliate accounts) by their total payout. - Gross Sales (Affiliate Mix)
Gross sales (affiliate mix) shows your top 20 affiliates (or affiliate accounts) compared. Downloading this chart will show all affiliates.