In your primary ClickBank account, you will find access to several different types of reports. Some of these are geared towards sellers, and others are geared towards affiliates. Each of them provides important insights into your account trends, sales, and health.
Data is updated daily. The most recent update time is provided at the bottom of each chart. Data closes each night at 24:00 PST and is updated each morning. Data is available for a rolling 24-month period.
The download option on each chart for any given time period is also available. In many cases, downloading a given report will provide detail beyond what's displayed online. To download any of the charts available in the vendor analytics feature, click the Download button in the top right corner of the screen.
The following sections explain what reports are located under each reporting tab:
- Sales Reporting
- Subscription Reporting
- Refund Reporting
- Chargeback Reporting
- Account Health Contribution Reporting
- Funnel Reporting
- Conversion Reporting
- Affiliate Reporting
- Support & Shipping Reporting
- Additional Resources & Related Articles
There are three reports located under the Sales tab: Summary, Analytics, and Transactions.
The Sales Summary provides affiliates a look at their gross versus net sales for a single nickname account or for all of their accounts. Affiliates can view the data for 7-days, 30 days, 60-days, or 90-days. This data used to make this report can be downloaded in a CSV file as well. NOTE: The Sales report suite is the same under both the Affiliate and Seller tab. It is included in both locations to alleviate any confusion.
The Sales Analytics Report provides both sellers and affiliates a comprehensive view of their ClickBank sales. This report contains three separate reports including: traffic, checkout, and earnings. Each data table includes several columns that provide data and conversion information.
Related: Using Sales Analytics
The Transactions Report provides a comprehensive download of every transaction credited to all account nicknames affiliated with the primary (aka "master" account).
Related: Selling Recurring Products
Days to Cancellation
The Days to Cancellation report shows cancellation trends for the selected time period. Sellers can select to view data for all accounts and can view the cancellation trend for a specific day or for the past 90 days.
NOTE: To view subscription reporting for a specific nickname account, access that account nickname from the Accounts tab.
Related: Subscription Reporting
The Activity report shows subscription start count, subscription cancel count, and subscription completed count over a 13 month period.
The Stick Rate report displays the average subscription length in days month over month for a 13 month look-back at overall volume.
The Churn Rate report shows the percent of subscribers that had the opportunity to cancel and did cancel over a 13 month look-back.
Trial to Paid Rate
The Trial to Paid Rate report displays the percent of trials that converted to a subscription in a given month over a 13 month look-back with a nod to overall subscription volume.
The Recurring Revenue report displays the average revenue obtained from subscription products in a given month. The display includes a 13 month month-to-month comparison.
Revenue Per User
The Revenue Per User report shows the average revenue per user from subscription products in a given month. The display includes a 13 month month-to-month comparison.
The Subscription Download tab provides the option for sellers to download a CSV report of subscription data.
The Refunds report suite provides sellers insights into their product and offer refund trends.
Related: Managing Refunds and Chargebacks
The Refund Trends report displays month over month refund averages. The gross sales count for the period selected is also provided.
Refund rates are calculated using the actual date of the refunds during a specific time frame divided by the actual sales made during that same time period. It does not attribute the refund back to the original sales date. Typically, the average refund window is 14-45 days post-sale. Calculation is made based on the number (count) of refunds, not dollar amounts.
Sale to Refund (Days)
The Sale to Refund (Days) report shows return patterns. Refund count and days from sale are shown.
Refund Rate (Product)
The Refund Rate (Product) report shows overall refund rate for the selected time period by account and then product. Gross sales count is also displayed for reference.
The Chargebacks report suite provides sellers insights into their product and offer chargeback trends.
The Chargeback Trends report Chargeback rates are calculated using the actual date of the chargebacks received during a specific time frame divided by the actual sales made during that same time period.
Sale to Chargeback (Days)
The Sale to Chargeback (Days) report displays chargeback patterns. Chargeback count and days from sale are shown.
Chargeback Rates (Product)
The Chargeback Rates (Product) report shows overall chargeback rate for the selected time period by account and then product. Gross sales count is also displayed for reference.
Account Health Contribution
The Account Health Contribution report suit allows sellers to understand what or who is contributing to their sales, chargeback, and refund rates.
The Product Contribution report displays which products contribute most to sales, refunds, and chargebacks.
The Currency Contribution report displays which products contribute most to sales, refunds, and chargebacks.
The Affiliate Contribution report displays which products contribute most to sales, refunds, and chargebacks.
The Funnel reports are good for sellers who want to know how particular parts of their funnel are performing.
AOV (Upsell Flow)
The AOV (Upsell Flow) report shows the average order value (using gross sales) of each step in a seller’s ClickBank flow. This report uses gross sales and does not reflect refunds or chargeback data.
The AOV (Product) report shows the average order value (using gross sales) of each of a seller’s products on ClickBank. This report uses gross sales (does not reflect refunds, etc.). Products are displayed by account, then product ID.
Gross Sales (Flow)
The Gross Sales (Flow) report shows gross sales to order form impression results by each flow ID. Total order form impression count by flow ID is provided for reference.
Gross Sales (Product)
The Gross Sales (Product) report shows gross sales to order form impression results by each product. Total order form impression count by flow ID is provided for reference.
The Conversion reports provide data and information regarding conversion rates and trends for products and order forms.
Conversion Rate Trends
The Conversion Rate Trends report shows order form conversion rates (order form to purchase) across all accounts and products.
Conversion Rate (Product)
The Conversion Rate (Product) report shows order form conversion rates (order form to purchase) by account and then by product.
Conversion Rate (Order Form)
The Conversion Rate (Order Form) report shows order form conversion rate for each of a seller’s order form templates.
The Affiliates reporting provides information and insight into top performing affiliates, they’re gross sales, and what each account is paying towards affiliates.
Related: Affiliate Commission Hierarchy
Top Affiliates (Gross)
The Top Affiliates (Gross) report displays the top 20 affiliates (or affiliate accounts) by the total gross sales produced for combined account nicknames.
Top Affiliates (Payout)
The Top Affiliates (Payout) report shows the top 20 affiliate accounts by their total payout.
Gross Sales (Affiliate Mix)
The Gross Sales (Affiliate Mix) shows the top 20 affiliate accounts compared for all combined account nicknames.
Payout (All Affiliates)
The Payout (All Affiliates) report shows the payout amounts for affiliates by date for all combined account nicknames.
Support & Shipping Reporting
The Support & Shipping Reporting suite provides information on customer support, user activity, and shipping. It contains the following sections: Ticket Analytics, Clerk Analytics, and Shipping Analytics.
Ticket Analytics is useful reporting for sellers who want to monitor their customer service via tickets.
- Ticket Creation
The Ticket Creation report provides a look at the type and amount of tickets created per day. The data parameters can be narrowed by account and by a specific date range.
- Ticket Modification
The Ticket Modification report is similar to the Tickets Created report in that it displays an amount of tickets by day. However, this report provides a little bit more information about how a ticket was actioned by the clerk. The parameters can be narrowed by account and specific date range.
The Clerks Analytics reporting allows sellers to monitor clerk activity amongst any of their nicknames accounts connected to their primary account.
- Tickets Closed
The Tickets Closed report shows a list of tickets that have been closed by a specific clerk. In order to narrow the data returned, a start date and an end date must be selected. You can see tickets closed by all clerks, or you can select specific clerks from the Clerk Username drop-down menu.
- Tickets Opened
Like the Tickets Closed report, the Tickets Opened report shows a list of tickets that have been opened by all clerks, or a specific clerk, according to a date range specified by the user running the report.
- Tickets By Type
This report sorts tickets by type according to a specific clerk and date range.
- Ticket Modification
This report shows a list of tickets that have been modified by a specific clerk. The search parameters can be narrowed by a date range.
The Comments report provides a list of tickets that have been commented on by a specific clerk within a date range provided by the user running the report.
The Shipping Analytics reporting allows sellers to monitor which physical orders of theirs have been shipped.
- Shipping Report
The Shipping Report provides helpful information regarding the shipping status of orders. The report can be narrowed by account, a date range, and whether or not an order has been shipped.
Additional Resources & Related Articles
- KNOWLEDGE BASE ARTICLE: Integrated Sales Reporting
- KNOWLEDGE BASE ARTICLE: Reporting FAQ
- CB BLOG: What is Earnings Per Click (aka EPC)?
- CB BLOG: Average Order Value (AOV): What It Is and 5 Ways to Increase It
- KNOWLEDGE BASE ARTICLE: Account Nickname Reporting: Analytics Reporting
- How do I run and review ClickBank Seller reports for multiple accounts?