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How do I use the ClickBank Marketplace stats?

ClickBank’s guide to Marketplace stats teaches affiliates how to use metrics like gravity and conversion rates to choose products.

Updated today

Overview

Once you complete a search in the ClickBank Marketplace, a list of marketplace listings will be returned depending on your search parameters. Depending on your view, the listing will include useful information about the offer. If you click into the view, you will be able to view more information, the performance report, and the options to promote, contact the seller, view the sales page, and view the affiliate page.

NOTE: The data displayed in the statistics section is an average calculated using data from the previous 90 days. If a product is a new product or if it has not sold within the past 90 days, statistics data will not be displayed.

Below, find more information about the stats and data in each marketplace listing page as displayed on the listing page.

At-a-Glance Stats

  • Avg $/Conversion:
    This number is the average commission that an affiliate earns for each conversion to the seller's offer, which includes the earnings from all sales (total, initial, and future--which means any earnings from subscription rebills).

  • Conversion %:
    The average rate at which clicks from an affiliate link lead to an initial sale, helping affiliates gauge offer effectiveness.

  • Gravity Score:
    ​Gravity
    represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 90 days. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.

  • EPC:
    The average net commission earned per click, giving insight into the potential earnings per click for each offer.

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