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How do I use the ClickBank Marketplace stats?

ClickBank’s guide to Marketplace stats teaches affiliates how to use metrics like gravity and average earnings to choose products to promote

Updated yesterday

Overview

When you complete a search in the ClickBank Marketplace, you'll see a list of offers based on your search filters. Each listing includes performance data to help you evaluate and compare offers.

NOTE: Some stats shown are based on averages from the past 90 days or 30 days. If a product is brand new or hasn’t had sales in that time period, stats may not be available.

At-a-Glance Stats

  • Avg $ Per Conversion

    This is the average commission an affiliate earns per conversion over the last 90 days. It includes all commission types - initial sales, upsells, and recurring rebills - giving you a full picture of the offer’s earning potential.

  • Conversion Rate (CVR)

    This number represents the average rate at which clicks from an affiliate link resulted in an initial sale in the last 30 days.

  • Earnings Per Click (EPC)

    This number represents the average amount of net commission earned per click in the last 30 days.

  • Gravity

    Gravity represents a unique calculation by ClickBank that reflects how many affiliates have earned a commission by promoting this offer in the past 90 days. More recent activity is weighted more heavily.

    • A higher gravity means more affiliates are successfully promoting it, suggesting strong sales potential, but possibly more competition.

    • A lower gravity could indicate a less saturated market, or a niche offer with lower activity.

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