How do I use the ClickBank Marketplace stats? – ClickBank Knowledge Base

Once you complete a search in the ClickBank Marketplace, a list of marketplace listings will be returned depending on your search parameters. Each listing includes the name of the product, vendor-provided blurb about it, the average dollars per conversion earned by affiliates, a link to add the product to your “Favorites” list, the “Promote” button, and—at the bottom of the listing—a stats section and a row of icons.

The stats section of the marketplace listings displays information about the vendor’s sales, commissions, and product category. If you are currently promoting the product, it will also include a “My Stats” section that shows data about your Hops generated, earnings per Hop, the refund rate of this product, the chargeback rate, the dollar value earned from initial sales, the dollar value earned from rebill sales, and the dollar value earned from rebills.

The data displayed in the statistics section is an average calculated using data from the previous 12 weeks.

ClickTip: If a product is a new product or if it has not sold within the past 12 weeks, statistics data will not be displayed.

Below, find more information about each statistics and what it means.

General Stats

Avg $/Conversion:
This number is the average commission that an affiliate earns for each conversion to the vendor's offer, which includes the earnings from all sales (initial sales, upsells, and rebills).

Initial $/Conversion:
This number is the average commission an affiliate initially earns for each conversion to the vendor's offer, including the commission from any upsells or order bumps that result from the first sale. This number does not include affiliate earnings from any rebill payments of subscription products. This number is only shown if the vendor offers recurring products, such as memberships and subscriptions that regularly bill customers over time.

Recurring $/Rebill:
This number is the average commission an affiliate earns for each rebill payment of the vendor's product(s). This number is only shown if the vendor offers recurring products, such as memberships and subscriptions that regularly bill customers over time.

Grav:
"Grav: is short for the GRAVITY™ performance statistic. This number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
Cat:
"Cat" is short for "category." This section provides information about the ClickBank Marketplace category and subcategory of the product.

My Stats

Hops Generated:
This number represents the total number of Hops you have generated through your promotional material. A Hop is an instance where a potential customer has followed your HopLink (a referral tracking link generated when you promote a product) to the ClickBank Vendor's pitch page. For information on why your stats may indicate that you have Hops, but you have not made any sales, click HERE to check out a helpful article.
Earnings Per Hop:
This value represents your total earnings divided by the number of hops that you've generated.
Refund Rate:
This value represents the percentage of customers you've referred who have received a refund.
Chargeback Rate:
This value represents the percentage of customers you've referred who have charged back their orders.
Initial Sales:
This is the dollar value amount that you have earned from initial sales of recurring products and from sales of standalone products.
Rebill Sales:
This is the dollar value you have earned from rebills of recurring products.
Upsells:
This is the dollar amount you've earned from upsell products.