Overview
ClickBank affiliates can use the Pinterest Integration to track, optimize, and measure the performance of their Pinterest Ads.
The integration utilizes the Pinterest Conversions API to send server-to-server (S2S) events directly to Pinterest. Server-side tracking is the most reliable tracking integration method, therefore ensuring that you get the best results based on accurate data.
Two event types are integrated: ClickBank order form impressions and purchase events. This event data is sent to Pinterest ads in real time, empowering ClickBank affiliates to make data-informed decisions about their Pinterest ad strategy.
Before setting up this integration you must have the following:
- A ClickBank account with owner or account nickname permissions enabled
- An active Pinterest Business account
This article contains the following sections:
- How to Set Up Your Pinterest Ads Integration in Pinterest
- How to Set Up Your Pinterest Ads Integration in ClickBank
- How to Test Your Pinterest Integration
- Troubleshooting
- Additional Resources & Related Articles
How to Set Up Your Pinterest Ads Integration in Pinterest
NOTE: This step requires that you have a Pinterest Business account.
Step 1: Sign into your Pinterest business account.
Step 2: Click Manage business and then click Conversions.
Step 3: Select Set Up API from the left hand navigation.
Step 4: Click Generate new token button.
Step 5: Your Ad Account ID will be displayed along with the access token. Copy these values and paste them somewhere safe. They are required for the integration setup in ClickBank.
How to Set Up Your Pinterest Ads Integration in ClickBank
Step 1: Log in to your ClickBank account.
Step 2: Select Integrations then Postback/Pixels.
Step 3: Click Add Integration.
Step 4: Select Pinterest.
Step 5: Complete the integrations form.
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Name
Name your integration so you can easily identify it.
NOTE: This name is not shared anywhere outside of your account and is for your purposes only.
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Account Nickname
Select which account nickname you wish to integrate from the Account dropdown.
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Role
Select the role (affiliate or seller) you are operating as in that account nickname.
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Pinterest Account ID
Related: How to Set Up Your Pinterest Ads Integration in Pinterest
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Pinterest Access Token
Related: How to Set Up Your Pinterest Ads Integration in Pinterest
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Integration Level
NOTE: It’s recommended to select Custom and apply filter, such as traffic_source=pinterest so only conversions which originated from clicks containing ‘traffic_source=pinterest’ in your affiliate tracking link will be sent to Pinterest.
Step 6: Select the event type(s) you want to track in Pinterest.
NOTE: ClickBank events are automatically mapped to the Pinterest Standard Events. See table of event type mapping below:
Step 7: Click Save.
Once you have saved the integration, test it to ensure that it is working as expected.
How to Test Your Pinterest Integration
Utilize ClickBank’s Test Integration feature to verify your integration.
NOTE: Testing your integration will result in a real conversion event being tracked.
Step 1: Verify the integration is configured correctly utilizing the Test integration feature. This tool can be accessed by clicking on the integration action menu as pictured below.
Step 2: In another tab, open Pinterest → Conversions → Test events.
NOTE: Keep this window open to review test results upon clicking “Test” button in ClickBank.
Step 3: Within ClickBank click Test button
Step 4: Review the test event results within the Test Events window in Pinterest to verify the integration.
NOTE: Please note the order impression event may display a warning based on missing email address information but this is expected behavior as the email address field is generally not filled in before the order form impression event is created.
Troubleshooting
Check these tips if your ClickBank conversions are not showing in your Pinterest Business account.
- Access Events overview in Pinterest Ads Manager: conversions should appear in Events Overview > API for Conversions. Use this tool to inspect the event data and troubleshoot common issues.
- Verify the Access Token provided in your ClickBank integration match the values displayed in your Pinterest Account
- Verify that your integration within ClickBank is set to ‘Active’ status
- NOTE: Test sales made with ClickBank Test Credit Card details do not trigger conversion postback events and will not be reported in Pinterest.
Additional Resources & Related Articles
- KNOWLEDGEBASE: Postback/Pixels Guide
- KNOWLEDGEBASE: Transitioning to the New Postback/Pixel Technology
- KNOWLEDGEBASE: Reporting FAQ
- Pinterest Help Center: Ads Overview