Overview
ClickBank is happy to announce that we have implemented server to server postback/pixel enhancements.
The new S2S Postback/Pixels integration is an optional, highly customizable feature intended for clients who need to leverage ClickBank data in one or more third-party service, including:
- Ad trackers, such as RedTrack, Voluum, ClickMagick, and others
- Traffic sources, such as FaceBook, Google, and other properties
- Other External tools, such as off-site analytics platforms
Postback tracking, also commonly called server-to-server (S2S) or “cookieless” tracking, is a method of tracking order and conversion data that uses server-side communication instead of a user's browser communicating to the third party’s server. Postback tracking is a reliable, modern way to track order and conversion data that does not rely on the client-side behavior or settings.
Value to Clients
ClickBank has historically supported clients with ISR (Integrated Sales Reporting) tracking integrations, which use a browser-based pixel, alongside instant notification service (INS)/instant payment notifications (IPN), for transaction-level data. While these integration methods serve a purpose and work for many needs, postback tracking provides more reliable and accurate data to your external systems based on the server-to-server integration method.
Additionally, ClickBank’s Postback/Pixels tracking provides more robust functionality aligned with client needs, such as integration filters, event customization, and formatting options.
Setting up a new Postback/Pixels integration does not require development expertise, but some experience with tracking integration methods is beneficial. We also recommend consulting and understanding the integration documentation of each third-party source throughout the setup process.
NOTE: Because the S2S Postback/Pixels feature is an additional integration type, there is no requirement to immediately switch out any of your existing integrations. However, you may want to consider replacing an INS or ISR integration in some cases given that Postback/Pixels integrations improve and solve upon the current problems:
- Under-reporting: In the case of missing conversions from custom “Thank You” page or upsells with ISR pixel
- Over-reporting conversions: In the case of indiscriminate global ISR pixel-firing, especially for some CPA affiliates
- Complex setup: ISR and especially INS require custom development in many cases, which can delay affiliates from promoting
- Difficult to test: ISR/INS testing can be time-consuming and require seller partnership
Additional Resources & Related Articles
- KNOWLEDGE BASE: Integrated Sales Reporting
- KNOWLEDGE BASE: Instant Notification Service
- KNOWLEDGE BASE: Transitioning to the New Postback/Pixel Technology
- KNOWLEDGE BASE: Postback/Pixels Guide
- ClickBank Partners
- ClickBank Integrations