Overview
This article contains the full list of suggested values to use for the ‘traffic_source’ and ‘traffic_type’ ClickBank Affiliate Parameters.
Related: Affiliate Tracking Parameters
The most popular traffic sources and types are included in their respective dropdown menus within the Affiliate Link Tools and Marketplace link generators.
Tracking your traffic sources and tracking type is valuable to understand performance across your promotion and campaign efforts.
If you're promoting the same product on a blog, in a forum post, and on Twitter, you can differentiate your HopLinks or Direct Tracking Links using traffic source parameters to track clicks and conversions that happen on each medium. Then, when a sale is made using one of your links, the traffic source is passed into ClickBank's reporting, so you'll be able to see which of your promotional efforts / traffic sources led to the sale.
For other common traffic sources and types that you may wish to track, please refer to and follow the list of suggested parameter names below.
Traffic Sources
The 'traffic_source' or ‘utm_source’ parameter identifies the origin of the traffic.
- google: Traffic from Google search or Google Ads
- bing: Traffic from Bing search
- yahoo: Traffic from Yahoo search
- facebook: Traffic from Facebook, including Facebook Ads
- youtube: Traffic from YouTube videos or ads
- instagram: Traffic from Instagram posts or ads
- twitter: Traffic from Twitter posts or ads
- quora: Traffic from Quora answers or ads
- reddit: Traffic from Reddit posts or ads
- pinterest: Traffic from Pinterest pins or ads
- tiktok: Traffic from TikTok videos or ads
- snapchat: Traffic from Snapchat content or ads
- linkedin: Traffic from LinkedIn content or ads
- taboola: Traffic from Taboola native ads
- outbrain: Traffic from Outbrain native Ads
- revcontent: Traffic from RevContent native Ads
- email: Specific email campaigns (you can specify the campaign name)
- webinar: Traffic from webinar platforms or promotions
- blog: Traffic from your own blog or guest blogs
- podcast: Traffic from podcast mentions or ads
- sms: Traffic from SMS marketing campaigns
- forum: Traffic from forums where your products or services are discussed
- newsletter: Traffic from email newsletters (you might have multiple newsletters, each with a unique name)
- direct: Used for direct traffic where the source is not known or is direct input
- mgid: native platform
- newsbreak: Traffic from news app Newsbreak
- rumble: Traffic from video platform Rumble
Traffic Type
The ‘traffic_type’ or ‘utm_medium’ parameter identifies the marketing medium used, or “how” the traffic arrived. Note that there is sometimes overlap with traffic sources.
Traffic type and source parameters can be utilized in conjunction to identify traffic from specific types of traffic on the same source. For example: Facebook, paid vs Facebook, organic.
- paid: Paid ad
- cpc: Cost per click (used for paid search and other CPC campaigns)
- email: Traffic from email marketing campaigns
- organic: Traffic from organic (non-paid) search
- blog: Traffic from your own blog or guest blogs
- video: Traffic from video ads or promotions
- influencer: Traffic generated by influencers
- pr: Traffic from public relations efforts, such as press releases
- webinar: Traffic from webinars
- podcast: Traffic from podcast mentions or ads
- direct_mail: Traffic from direct mail campaigns
- qr_code: Traffic from QR code scans
- forum: Traffic from forums or community discussions
- print: Traffic from print ads or articles
- outdoor: Traffic from outdoor advertising like billboards
- display: Traffic from display advertising
- referral: Traffic from referrals (excluding search engines)
- sms: Traffic from SMS campaigns
- incentive: in free-to play-games, for example, "watch this video for 5 minutes to earn 1,000 gold schmeckles"
- publisher: for affiliate networks or people who have sub-networks
Additional Resources & Related Articles
- KNOWLEDGE BASE: HopLinks Guide
- KNOWLEDGE BASE: Affiliate Tracking Parameters
- KNOWLEDGE BASE: Sales Analytics on ClickBank