ClickBank Trademark Use Guidelines – ClickBank Knowledge Base

This page contains detailed information about how to refer to ClickBank trademarks in different scenarios.

Proper use of ClickBank trademarks is imperative. You may use ClickBank trademarks to refer to our products and services provided you follow these guidelines. It is important that your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services.

The following subjects are covered in this article:

Initial and Secondary Use
Trademark Use Examples
Disclaimer Use
ClickBank’s Trademarks
Comments and Questions

Initial and Secondary Use

To properly identify ClickBank trademarks, follow these guidelines:

Initial Occurrence Use

Mark the first and most prominent time it appears without distracting from the business or marketing advantage of its use. For example, if the trademark first appears in a logo or heading and proper trademark use significantly distracts from its business or marketing purpose, then mark the next occurrence.

In a logo or heading
- Add the registered mark symbol ®
In body copy
- The first occurrence
- Add the registered symbol ®
- Write in CAPS (optional)
- Use as an adjective
- Follow by a generic term

Secondary Occurrence Use

After initial mark use is established, simply follow these guidelines:

Use as an adjective
Follow by a generic term

Trademark Use Examples

ClickBank trademark and example generic terms:
- ClickBank® referral tracking
- ClickBank® partner management
- ClickBank® feature
- ClickBank® tool
- ClickBank® product
- ClickBank® service
Initial use:
- CLICKBANK® referral tracking is outstanding.
- The CLICKBANK® partner management service saves time.
Secondary use:
- We integrate with ClickBank referral tracking.
- Our product simplifies ClickBank referral tracking review.

Disclaimer Use

To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, add the following disclaimer to the bottom of your page:

ClickBank is the retailer of this product. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of this product or any claim, statement or opinion used in promotion of this product.

ClickBank’s Trademarks

The absence of a product or service name or logo from this list does not constitute a waiver of ClickBank’s trademark or other intellectual property rights concerning that name or logo.

ClickBank’s Trademark	Status	Generic Terms
ClickBank	®	Referral tracking / partner management / marketplace / feature / service / tool / product (any color or font).
	®	None (any color).
	®	[Spark logo] Educational and training services for online affiliate and performance-based marketing (any color).
Spark by ClickBank	®	Educational and training services for online affiliate and performance-based marketing.
Pytch	™	Software as a service (SaaS) featuring software for use in facilitating the placement of online advertisements for general consumer goods and services.
PitchPlus	®	Upsell / feature / tool / service / product
	®	Information technology research and development.
PayTrack	®	Credit card transaction processing services.
Hop / Hops	™	System / feature / service
HopLink	™	Referral / tracking / referral tracking / URL / feature / tool / service
HopCode	™	QR code / referral / tracking / referral tracking / URL / feature / tool / service / product
ClickBank Gravity	™	Performance / metric / statistic / feature / tool / service
ClickBrief / SmartBrief	™	Newsletter / feature / tool / service / product
ClickBank Exchange	™	upsell / feature / tool / service / product
HopAd	™	Feature / tool / service / product
HopLink Shield	™	Feature / tool / service / product