Using the Marketplace

The ClickBank marketplace provides information on the products being sold by ClickBank vendors. You can search it to find products to promote.

The following subjects are covered in this article:


The ClickBank Marketplace is a space where vendors can provide information about their products, and affiliates can view the products, their promotional materials, and their sales statistics.

You can use the Marketplace to find one or more products to promote. Products across all languages and types are available and can be searched. Once you've found a product you want to promote, you can generate a HopLink that incorporates your nickname and the vendor's nickname. When a customer follows this link to a vendor's page and purchases one or more products from that vendor, you receive a commission for the sale.

Searching the Marketplace

To find a product to promote, you should start in the ClickBank Marketplace. You'll see a search box that looks like this:

This image shows the Find Products field at the top of the ClickBank Marketplace. Next to the field is a search button and two links: Advanced Search and Search Help.

There are two main ways you can look for products: you can search on particular keywords or sales statistics, or browse through product categories and sub-categories in a number of different ways. We have 23 categories of products, with quite a few sub-categories under each. If you're not sure exactly what types of products to promote, choosing a general category can be a good place to start.

Once you've narrowed down your search, you can further sort your results by using the Sort Results By dropdown, narrowing your results based on product attributes, or by performing an Advanced Search.

  • Sort by – This menu allows you to order the results of your search based on the sales performance of the products. For example, you can order the results in terms of number of sales, products with the highest average commission rates, amount earned per sale, or more. For a useful guide to how these sales statistics can help you decide which products to promote, see our blog post Sort Your Way to Success. In addition, if you perform a keyword search, products will automatically be ordered based on how relevant they are to your search term(s).
  • Narrowing results – You can filter search or browsing results based on a few different criteria, such as product attributes like Shippable Media, in what language(s) the vendor offers the products, and whether the product is a one-time purchase or is a recurring billing product.
  • Advanced Search – Our Advanced Search menu lets you perform sophisticated searches to meet certain product criteria. For example, you can look for listings in a particular category that fall within a certain gravity range, or recurring billing products above a particular commission rate. Advanced Search lets you get extremely targeted search results, to make sure Marketplace listings meet your rigorous criteria for promotion.

We've created a video for you showing you exactly how to use the Resources, Filters and Attributes in the left sidebar of the Marketplace to find products that meet your needs, and how to keep track of which products you're promoting and what's performing well for you:  

Improving Your Search Results

Sometimes keyword searches occasionally turn up results that don't fit with your niche. For example, if you search using the term "dog training," further down the list of results, or depending on how your sort the results, you may end up with other listings that use the term "training" in the description that don't have anything to do with dogs.

If you find that you're getting too many irrelevant results, you may want to make your search more specific or eliminate keywords that don't fit your niche. You can do so by adding certain criteria to your search, such as:

  • If you enter your keywords in quotes, such as “golf swing,” we will only return listings that use the phrase exactly as entered.
  • If you enter your keywords with AND in between, such as golf AND swing, we will only return listings that use both terms.
  • If you enter your keywords with OR in between, such as golf OR swing, we will return listings that have either term.
  • If you enter your keywords with NOT between, such as golf NOT swing, we will exclude any listings that include the second term.
  • If you enter + before a keyword, such as golf +swing, we will only return listings that include the + keyword.
  • If you enter – before a keyword, such as golf -swing, we will exclude any listings that include the -keyword.
  • If you use parentheses with your keywords, you can do more complicated searches. For example, if you type (golf OR swing) AND help, you will get results that include either golf or swing combined with the word help, such as golf help or swing help.

In addition to those searches, you can also include “wildcards” that can help broaden your results:

  • Using the character ? will return listings that use keywords where the ? is replaced with a single letter. For example, if you type gol?, you would get results that include golf or gold.
  • Using the character * will return listings that use keywords where the * is replaced with multiple characters. For example, if you type gol*, you would get results that include golf, golfing, golfer, gold, golden, etc. This can be very useful for returning listings with related keywords, like the golf/golfer/golfing example.
  • Using the character ~ after a keyword will return listings that include keywords that are spelled similarly to the keyword. For example, if you type roam~, it would return listings with keywords such as roams, foam, etc.

By using these special search techniques, you can make sure your searches are as targeted and relevant to your niche as possible.

Viewing Removed Products

If you are trying to find a product but don't see it in the marketplace, it may have been removed. Products can be removed from the marketplace by the vendor or by ClickBank.

You can click the Recently Removed option in the Resources box to view products that have been removed from the marketplace.

For example:

This image shows the Resources section of the Marketplace page, which includes the Recently Removed option. There is also an option for Bookmarks.

Understanding Marketplace Statistics

Once you've run your search in the Marketplace, you'll see a list of ClickBank accounts. At the bottom of each listing, you'll see sales statistics that look like this:

This image shows the marketplace sales statistics for a hypothetical product. The statistics presented in the image are discussed in the section beneath the image.

The Stats section displays information about the vendor's sales, commissions, and product category. If you have already promoted a vendor's products, the My Stats section displays information about your hops, earnings, and sales with them.

The statistics displayed are based on an average of the past 12 weeks of sales. If a product is new, the statistics are not displayed.

The Stats section includes the following information:

  • Initial $/sale – This is the average amount that an affiliate earns for each sale of one of this vendor's products, including the initial price of any upsells or order bumps that result from the first sale. This number takes into account refunds, chargebacks, and sales tax, but does not include rebill payments. Since vendors may offer products with different prices and commissions, each affiliate will have different results, but this number gives you a general guideline.
  • Avg Rebill Total – This number shows the average amount an affiliate makes on all of the rebilled sales of a recurring product, not including the initial sale. This number is only shown if the vendor offers recurring billing products (that is, products such as memberships and subscriptions that regularly bill customers over time).
  • Avg $/sale – This is the average amount that an affiliate earns for each sale of one of this vendor's products, including initial and rebill payments. For vendors with rebill products, this number gives you an indication of the additional amount you can earn by promoting those products. For vendors with no rebill products, this number is the same as the Initial $/sale.
  • Avg %/sale – This number shows the average commission rate earned for all sales of a vendor’s products, including one-time purchases, rebills, and upsell purchases. Since vendors can offer different commission rates for different types of products or for different affiliates, this number may not exactly match the commission rate you earn on any given sale.
  • Avg %/rebill – This number is only shown if the vendor offers recurring billing products, and shows the average commission rate earned only on rebills. Vendors can offer different commission rates on the initial sale and the rebills.
  • Grav – Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
  • Cat – The Marketplace category and sub-category of the vendor.

The My Stats section includes the following information:

  • Hops Generated – The total number of hops you've generated - that is, users who have followed your HopLink to the vendor page.
  • Earnings Per Hop – Your total earnings divided by the number of hops that you've generated.
  • Refund Rate – The percentage of customers you've referred who have received a refund.
  • Chargeback Rate – The percentage of customers you've referred who have charged back their orders.
  • Initial Sales – The amount you've earned from initial sales of recurring products and from sales of standalone products.
  • Rebill Sales – The amount you've earned from rebills of recurring products.
  • Upsells – The amount you've earned from upsell products.

You'll also see a number of different icons below each listing. Here are the meanings of these icons:

  • This image is an American flag icon. It indicates an English product. Product(s) in English
  • This image is a French flag icon. It indicates a French product. Product(s) in French
  • This image is a German flag icon. It indicates a German product. Product(s) in German
  • This image is a Spanish flag icon. It indicates a Spanish product. Product(s) in Spanish
  • This image is an Italian flag icon. It indicates an Italian product. Product(s) in Italian
  • This image is a Brazilian flag icon. It indicates a Portuguese product. Product(s) in Portuguese
  • This image is a dollar sign icon. It indicates a a standard, or single-sale, product. Standard (single-sale) product(s)
  • This image is an icon of two arrows passing one another. It indicates a recurring billing product. Recurring billing product(s)
  • This image is an icon of a shipping box. It indicates a physical product. Physical product(s)
  • This image is an icon of an arrow pointing up. It indicates an upsell product. Upsell product(s)
  • This image is an icon of a crossed wrench and screwdriver. It indicates the presence of an Affiliate Tools page. Vendor Spotlight listing includes an Affiliate Tools page

Viewing and Promoting Products

To learn more about the products in your search, you can click on the Marketplace listing title (in red) to be taken to the vendor's website. This can help you learn more about the product and get ideas on how to promote it, such as what keywords people might search to find it, benefits you can highlight in your promotions, and more. In addition, you can click the Vendor Spotlight link on the right side of the listing to learn more about the vendor, including a recent history of their product's gravity, and any announcements they've created for affiliates that may help you promote their product or learn about other interesting products they have coming up. You can also see other accounts they recommend promoting or investigating.

Once you've decided on a product to promote, click the Promote button to the right of the listing. This will generate a customized HOPLINK™ referral tracking URL for you that you can then use to promote the product and get a commission on the sale if someone buys the product after clicking your HopLink.

For more information about HopLinks and how they work, see Using HopLinks.

Marketplace Categories

Below is a complete list of ClickBank’s Marketplace categories and subcategories. Categories & subcategories will regularly change, so be sure to check this page for the most current list.

Arts & Entertainment

  • Architecture
  • Art
  • Body Art
  • Dance
  • Fashion
  • Film & Television
  • General
  • Humor
  • Magic Tricks
  • Music
  • Photography
  • Radio
  • Theater

Betting Systems

  • Casino Table Games
  • Football (American)
  • General
  • Horse Racing
  • Lottery
  • Poker
  • Soccer


  • Careers, Industries & Professions
  • Commodities
  • Debt
  • Derivatives
  • Economics
  • Equities & Stocks
  • Foreign Exchange
  • General
  • International Business
  • Management & Leadership
  • Marketing & Sales
  • Outsourcing
  • Personal Finance
  • Real Estate
  • Small Biz / Entrepreneurship


  • Databases
  • Email Services
  • General
  • Graphics
  • Hardware
  • Networking
  • Operating Systems
  • Programming
  • Software
  • System Administration
  • System Analysis & Design
  • Web Hosting
  • Web Site Design

Cooking, Food & Wine

  • BBQ
  • Baking
  • Cooking
  • Drinks & Beverages
  • General
  • Recipes
  • Regional & Intl.
  • Special Diet
  • Special Occasions
  • Vegetables / Vegetarian
  • Wine Making

E-business & E-marketing

  • Affiliate Marketing
  • Article Marketing
  • Auctions
  • Banners
  • Blog Marketing
  • Classified Advertising
  • Consulting
  • Copywriting
  • Domains
  • E-commerce Operations
  • E-zine Strategies
  • Email Marketing
  • General
  • Market Research
  • Marketing
  • Niche Marketing
  • Paid Surveys
  • Pay Per Click Advertising
  • Promotion
  • SEM & SEO
  • Social Media Marketing
  • Submitters
  • Video Marketing


  • Admissions
  • Educational Materials
  • Higher Education
  • K-12
  • Student Loans
  • Test Prep & Study Guides

Employment & Jobs

  • Cover Letter & Resume Guides
  • General
  • Job Listings
  • Job Search Guides
  • Job Skills / Training


  • General


  • Console Guides & Repairs
  • General
  • Strategy Guides

Green Products

  • Alternative Energy
  • Conservation & Efficiency
  • General

Health & Fitness

  • Addiction
  • Beauty
  • Dental Health
  • Diets & Weight Loss
  • Exercise & Fitness
  • General
  • Meditation
  • Men’s Health
  • Mental Health
  • Nutrition
  • Remedies
  • Sleep & Dreams
  • Spiritual Health
  • Strength Training
  • Women’s Health
  • Yoga

Home & Garden

  • Animal Care & Pets
  • Crafts & Hobbies
  • Entertaining
  • Gardening & Horticulture
  • General
  • Homebuying
  • How-to & Home Improvements
  • Interior Design
  • Sewing
  • Weddings


  • Arabic
  • Chinese
  • English
  • French
  • German
  • Hebrew
  • Hindi
  • Italian
  • Japanese
  • Other
  • Russian
  • Sign Language
  • Spanish
  • Thai


  • Apps
  • Developer Tools
  • General
  • Ringtones
  • Security
  • Video

Parenting & Families

  • Divorce
  • Education
  • Genealogy
  • General
  • Marriage
  • Parenting
  • Pregnancy & Childbirth
  • Special Needs

Politics/ Current Events

  • General


  • Automotive
  • Catalogs & Directories
  • Consumer Guides
  • Education
  • Etiquette
  • Gay / Lesbian
  • General
  • Law & Legal Issues
  • The Sciences
  • Writing


  • Abuse
  • Dating Guides
  • Eating Disorders
  • General
  • Marriage & Relationships
  • Motivational / Transformational
  • Personal Finance
  • Public Speaking
  • Self Defense
  • Self-Esteem
  • Stress Management
  • Success
  • Survival
  • Time Management

Software & Services

  • 3D Printing
  • Anti Adware / Spyware
  • Background Investigations
  • Communications
  • Dating
  • Developer Tools
  • Digital Photos
  • Drivers
  • Education
  • Email
  • Foreign Exchange Investing
  • General
  • Graphic Design
  • Hosting
  • Internet Tools
  • MP3 & Audio
  • Networking
  • Operating Systems
  • Other Investment Software
  • Personal Finance
  • Productivity
  • Registry Cleaners
  • Reverse Phone Lookup
  • Screensavers & Wallpaper
  • Security
  • System Optimization
  • Utilities
  • Video
  • Web Design

Spirituality, New Age & Alternative Beliefs

  • Astrology
  • General
  • Hypnosis
  • Magic
  • Numerology
  • Paranormal
  • Psychics
  • Religion
  • Tarot
  • Witchcraft


  • Automotive
  • Baseball
  • Basketball
  • Coaching
  • Cycling
  • Extreme Sports
  • Football
  • General
  • Golf
  • Hockey
  • Individual Sports
  • Martial Arts
  • Mountaineering
  • Other Team Sports
  • Outdoors & Nature
  • Racket Sports
  • Running
  • Soccer
  • Softball
  • Training
  • Volleyball
  • Water Sports
  • Winter Sports


  • Africa
  • Asia
  • Canada
  • Caribbean
  • Europe
  • General
  • Latin America
  • Middle East
  • Specialty Travel
  • United States
Have more questions? Submit a request


  • 0
    Kimberly Kemmish

    I found this page to be exemely helpful in navagating the marketplace to narrow in on your focus points. It was clear and not too time consuming! Thank You!

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