Creating a Payment Link

Payment links direct customers to the ClickBank order form so that they can purchase your product.

The following subjects are covered in this article:

Creating Your Payment Link

Your ClickBank payment link is what allows customers to actually purchase your product via the ClickBank order form. You'll need to manually create the payment link to send customers to the order form, and then insert this payment link in HTML code on your Pitch Page. Put the HTML code for your payment link in the following format:

Here it is in HTML:

<a href="" target="cb">CLICK HERE TO PURCHASE</a>

You must customize this HTML code to link to the order form for your specific product:

  • Replace ITEM with the item number of the product for sale. As you set up products to sell in your ClickBank account, each product will be assigned a unique number: 1, 2, 3, etc. If you are setting up your first product, the item number is 1.
  • Replace VENDOR with your ClickBank account nickname.
  • If you want, you can replace CLICK HERE TO PURCHASE with any text you prefer, or if you are familiar with HTML you can insert code to make the payment link an image.

Testing Your Payment Link

Before submitting your product for approval, you must first place a test order for your product as if you were a customer. That way, you can make sure all of your links are working before potential customers try to buy. Testing your payment link also helps ensure your product is approved the first time by ClickBank’s Business Services.

To make a test purchase, you’ll need to use test credit card details that ClickBank provides to you. You will not be able to place test orders using a real credit card number for products that have not been submitted or approved.

To get this test credit card information, click the My Site link under the Settings tab. If you’ve created a product in the My Products tab, you should see a box near the bottom of the My Site page called Testing Your Products.

Next to Test Credit Card Number, click Generate New Card Number. This will create a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.

Note: If you need to change the test credit card information for any reason, you can click Edit on the right side of the box, and then click Generate New Card Number. This will disable the old test credit card information so it can no longer be used to place test orders for your product.

Take note of the test credit card information, or leave the information open in your Internet browser.

To make a test purchase, go to your Pitch Page and click your payment link or Buy Now button as if you were a customer. On the ClickBank order form, enter any address information you want, along with the test credit card information we provided on the My Site page.

Once the order is submitted and approved, continue the order process as if you were a customer, to ensure you can access or download your product. It’s important to make sure you can access the product, as our product approval team will test this before approving your product for sale.

If you receive errors during a test purchase, here are some things to check:

  • Is your payment link set up correctly?
  • Is your ClickBank nickname spelled correctly?
  • Did you enter the test credit card information correctly?
  • Do you have the correct item number listed in the payment link?
  • Have you saved your Thank You Page URL in the My Products section of your account?

Payment Button Images

If you'd prefer to link to the ClickBank order form using an image instead of a text version of your payment link, here are a few options for images you can use. To use any of these images, right-click on the image you'd like to use and save it to your computer. Then upload it to your web server so you can use it on your Pitch Page.

This image shows a payment button with the text 'Buy Now', the ClickBank logo and name with a registered trademark symbol, and a series of icons representing the payment methods.

This image shows a payment button with the text 'Buy Now' and the ClickBank logo and name with a registered trademark symbol.
 This image shows a payment button with the text 'Buy Now', the ClickBank logo and name with a registered trademark symbol, and a series of icons representing the payment methods.  This image shows a payment button with the text 'Buy Now' and the ClickBank logo and name with a registered trademark symbol.
 This image shows a payment button with the text 'Buy Now', the ClickBank logo and name with a registered trademark symbol, and a series of icons representing the payment methods.  This image shows a payment button with the text 'Buy Now' and the ClickBank logo and name with a registered trademark symbol.

Passing Parameter Data

You can pass query string parameters along with your payment link. Some query string parameters are used to pre-populate fields on the order form, which can improve conversion rates by simplifying the purchase process. Other query string parameters are used to enable certain features, or for tracking purposes.

See the Query String Parameters article for more information about query string parameters.

Vendor Tracking IDs

You can pass customizable Vendor Tracking IDs (TIDs) at the end of your paylinks. These TIDs can be tracked using ClickBank Analytics, which lets you split test or compare different sales pages.

To use a Vendor Tracking ID, you can add the variable vtid=example to the end of your paylink. For example:

The TID can be up to 24 alphanumeric characters.



Q: I have old payment links in a different format. Will they still work?

A: Yes. Any old payment links ("sell.cgi") you have will continue to work; however, the new format is likely to improve your conversion rates. This is because your personalized payment link domain name is not known to spyware and other hostile programs that hijack links and divert advertisements.

Q: When I use a payment link to send a customer to the order form, what can I do to make sure the appropriate affiliate gets credit for the sale?

A: We do this for you automatically. Just make sure your affiliates are using properly formatted ClickBank HopLinks when they send traffic to your site.

Q: Where can I place the payment link? Can I only put it on my HopLink Target URL?

A: No, you can use your payment link anywhere on your site, or even other sites if they allow it.

Q: The payment link only lets me sell one copy of my product at a time. What if I want ClickBank to sell more than one copy of my product at a time?

A: One way to sell multiple copies of your product is to create additional item numbers that represent multiple copies of your product, priced accordingly. For example, if your ebook retails at $20 per copy, ClickBank could sell several at a time by having items (with corresponding unique payment links) priced at $40, $60, $80, etc. In this way, you could also offer volume discounts of your product for people who want to purchase multiple copies at the same time.

Q: How do I deactivate a product?

A: You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it.

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  • 0
    Pamela Gomez

    Great information.  I hope to implement the information shared soon.  I'm seeking information on how to get started.  My areas of interest are tech and aromatherapy. Open to advice and assistance.

  • 0
    Owen Allen


    The Getting Started section contains more information about getting started as a vendor. You can also look at the Marketplace and see what products are out there in your areas of interest.

  • 0
    Michael Bush

    Under this page's section on vendor tracking IDs, it mentions the format of tracking IDs as being vtid=example. But it doesn't explain how to add tracking IDs to payment links. What would that look like? Do you need to add a question mark before the tracking ID?

    Also, I was told by ClickBank support not long ago that tracking IDs only work on affiliate links, not vendor links. Has that changed? So vendors can now see tracking IDs in their accounts?

  • 1
    Owen Allen


    I'll include an example of a payment link with a vtid. Basically, the vtid is a parameter that's added to the end of the link.

    Affiliates have their own tracking IDs, which use tid rather than vtid. Affiliate tracking IDs are not visible to vendors, but vendor tracking IDs are. If there are any changes to the use of vtids, I'll update this article to reflect them.

  • 1
    Robert J. Nelson

    really great source of information for newbies like

    i really appreciate your work and efforts

    thanks for helping us out.

    (Edited by ClickBank)

  • 0
    Randal Alsbrooks

    Thank you for sending me this information Randal

  • 0
    Lee H. Baucom

    Time to let the http: be an https:  I realize the link forwards to secure. But it affects my capacity of creating an ssl on my page, since it is seen as an insecure destination.

  • 0
    Owen Allen


    You're not the only person who's pointed this out; I think a lot of folks would find it useful to have https HopLinks.

    If we do make any changes to the potential formats for HopLinks, I'll update this page to let you know.

    Edited by Owen Allen
  • 0
    Shawn Josiah

    Is the vtid cached like the affiliate id?

    For example, if I pass the vtid via page link:

    When I click on the pay button in that page, will Clickbank be able to track the vtid?

  • 0
    Owen Allen


    Any VTID that you pass with a payment link is tracked by ClickBank, yes.

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