December 15, 2023 | Affiliate Tools Released for Direct Offer Tracking – ClickBank Knowledge Base

Overview

As of December 13, 2023, affiliate tools compatible with Direct Offer Tracking are live and available at the primary account level as well as in the ClickBank Marketplace.
Related: Direct Offer Tracking for Affiliates

This release comes on the heels of the related release (November 29, 2023 | Direct Tracking Script for Sellers Now Available in Account Nickname) and makes Direct Offer Tracking more accessible for affiliates.

Feature Recap

Direct Offer Tracking is an affiliate tracking and attribution method that enables affiliates to promote ClickBank offers using the offer page URL as an alternative to the traditional HopLink tracking method.

Direct Offer Tracking relies on a tracking script implemented by sellers on their offer page. This modern tracking method allows affiliates to promote using the seller's offer page URL rather than a HopLink which relies on a redirect through ClickBank servers (hop.clickbank.net).
Related: Direct Offer Tracking for Sellers

The resulting experience has a variety of benefits for the seller and affiliates including a smoother and more direct customer experience.

What's included in this release?

This release includes updates to the Affiliate Link Tools tab (formerly known as HopLink Tools) in the primary account interface as well as a direct offer tracking indicator in marketplace listings and affiliate link tools access through the Promote button the ClickBank Marketplace.