Recently, we have made several improvements to the conversion reporting on ClickBank. Conversion Reporting, now known as Order Form Conversion Reporting, is accessible via the primary (aka master) account.
Once accessed, you can select the time frame and nickname account you want to view data for. You can view the order form conversion rate by the initial offer product or by the order form template for the selected nickname account.
Improvements to this report include the following:
- A consolidated view to make data navigation easier
- A table view of the charted data
- Inclusion of the initial sale count data
- New “side by side” graph
Order form conversion reporting is helpful for understanding order form template and product conversion performance. The Order Form Conversion Rate is the percentage of the total number of impressions on the initial order form page that result in purchase, expressed as a percentage.
NOTE: The order form conversion rate is calculated using only initial sales and does not include upsells or rebills.
For more information, check out the Order Form Conversion Reporting article.