Email-based affiliate attribution is a vendor feature that provides affiliate credit based on the email address of the customer. You can work with vendors who use this feature to gain credit for additional sales.

Email-based affiliate attribution is an alternative method of providing affiliate attribution. Unlike HopLink or Lifetime Commissions, email-based affiliate attribution can give you a commission up to 60 days after the email is provided, even if the customer does not use your HopLink to access the vendor's pitch page. Vendors who are planning a webinar, multi-layer content-based funnel, or other lead-generation campaign, can use email-based affiliate attribution to more reliably give credit to affiliates who are involved.

Not all vendors use this feature. However, if a vendor you work with is using the feature, you can work with them to gain affiliate credit for sales that you drove.

The vendor can pass a customer email address to ClickBank to trigger the attribution, or you can pass an email along with a HopLink as a parameter.

If a customer email address has been passed to ClickBank and associated with your affiliate account, then when the customer purchases the product and uses the specified email address, you receive the commission. The email is retained and associated with you for 60 days.

Email-based affiliate attribution works regardless of platform or browser, and does not depend on the link used by the customer to reach your product page.

In the Transaction report, the Commission Attribution column shows what method was used to make the affiliate attribution (HopLink, email-based affiliate attribution, or a new or existing Lifetime Commission). For example:

Other methods of affiliate attribution, such as HopLinks or Lifetime Commissions, take precedence over email-based affiliate attribution. For example, if your account is associated with a potential customer's email address, but the customer follows a HopLink from another affiliate, then that affiliate receives the commission.

If you plan to perform email-based affiliate attribution, you will need a developer's assistance.

To use email-based affiliate attribution, you must link your account nickname with one or more customer email addresses.

You can initiate email-based affiliate attribution by passing the customer's email address as a parameter on the HopLink. When you use a HopLink with this parameter, you receive a commission even if the user revisits the site later and makes a purchase without using your HopLink again.

The default format for a HopLink with a customer email is:

For example, here is how it will look with data:

For help with passing a parameter on a HopLink, see the Using Parameters section of the Using HopLinks article.

The vendor can establish the attribution relationship between customer, affiliate, and vendor by making a call to the ClickBank URL endpoint. Each relationship must be added using a separate call.

The syntax for this endpoint call is:

For example, with data:

See the Using HopLinks article for more information about using HopLinks for affiliate attribution.