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How do I use the ClickBank Marketplace stats?

ClickBank’s guide to Marketplace stats teaches affiliates how to use metrics like gravity and average earnings to choose products to promote

Updated over 2 weeks ago

Overview

When you complete a search in the ClickBank Marketplace, you'll see a list of listings based on your search filters. Each listing includes performance data to help you evaluate and compare offers.

NOTE: The stats shown are based on averages from the past 90 days. If a product is brand new or hasn’t had sales in that time period, stats may not be available.

At-a-Glance Stats

  • Avg $ Per Conversion

    This is the average commission an affiliate earns per conversion. It includes all commission types - initial sales, upsells, and recurring rebills - giving you a full picture of the offer’s earning potential.

  • Gravity

    Gravity represents a unique calculation by ClickBank that reflects how many affiliates have earned a commission by promoting this offer in the past 90 days. More recent activity is weighted more heavily.

    • A higher gravity means more affiliates are successfully promoting it, suggesting strong sales potential, but possibly more competition.

    • A lower gravity could indicate a less saturated market, or a niche offer with lower activity.

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