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How do I use the ClickBank Marketplace stats?

ClickBank’s guide to Marketplace stats teaches affiliates how to use metrics like gravity and average earnings to choose products to promote

Updated today

Overview

When you complete a search in the ClickBank Marketplace, you'll see a list of listings based on your search filters. Each listing includes performance data to help you evaluate and compare offers.

NOTE: The stats shown are based on averages from the past 90 days. If a product is brand new or hasn’t had sales in that time period, stats may not be available.

At-a-Glance Stats

  • Avg $ Per Conversion

    This is the average commission an affiliate earns per conversion. It includes all commission types - initial sales, upsells, and recurring rebills - giving you a full picture of the offer’s earning potential.

  • Gravity

    Gravity represents a unique calculation by ClickBank that reflects how many affiliates have earned a commission by promoting this offer in the past 90 days. More recent activity is weighted more heavily.

    • A higher gravity means more affiliates are successfully promoting it, suggesting strong sales potential, but possibly more competition.

    • A lower gravity could indicate a less saturated market, or a niche offer with lower activity.

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