Overview
ClickBank affiliates can use the Taboola Integration to track, optimize, and measure the performance of their Taboola Ads.
The integration utilizes the Taboola S2S Conversions Tracking method to send server-to-server (S2S) events directly to Taboola. Server-side tracking is the most reliable tracking integration method, therefore ensuring that you get the best results based on accurate data.
Two event types are integrated: ClickBank order form impressions and purchase events. This event data is sent to Taboola in real time, empowering ClickBank affiliates to make data-informed decisions about their Taboola ad strategy.
Before setting up this integration you must have the following:
- A ClickBank account with owner or account nickname permissions enabled
- An active Taboola account
NOTE: This integration requires the Taboola Click ID (‘tblcid’) to be passed to ClickBank on the HopLink or Direct Tracking Link click inorder for ClickBank conversions to be tracked and reported in Taboola.
To ensure conversions are accurately tracked in Taboola, we highly recommend using Direct Offer Tracking Link as the ad destination URL, in addition to modifying the Tracking Code settings to ensure the Taboola Click ID is automatically appended to your landing page URL so that ClickBank is passed the required data for conversions to be accurately tracked in Taboola.
This article contains the following sections:
- How to Set Up Your Taboola Ads Integration in Taboola Ads
- How to Create Conversion Events in Taboola
- How to Set Up Your Taboola Ads Integration in ClickBank
- How to Test Your Taboola Ads Integration
- Troubleshooting
- Additional Resources & Related Articles
How to Set Up Your Taboola Ads Integration in Taboola Ads
NOTE: This step requires that you have a Taboola Ads account.
Step 1: Sign into your Taboola account.
Step 2: Go to the Campaigns tab and click Create Campaign.
NOTE: You can also edit an existing campaign.
Step 3: Locate the tracking section at the bottom of the page.
Step 4: Add tracking parameters to automatically append the required data to your ClickBank affiliate tracking link or ad landing page URL, ensuring the required Taboola Click ID {click_id} is passed to ClickBank in tblcid or tbclid affiliate tracking parameter, as shown in the example below.
Note: conversions without the Taboola click identifier will not be recorded in Taboola.
Related: Affiliate Tracking Parameters
Example Tracking Code to Configure in Taboola: &traffic_source=taboola&traffic_type=paid&campaign={campaign_name}&tblcid={click_id}
How to Create Conversion Events in Taboola
Step 1: Log in to your Taboola account.
Step 2: Go to the Tracking tab and select Conversions.
Here you can view existing conversions, or set up a new one.
Step 3: Click +New Conversion to set up and start tracking a new conversion.
Step 4: Provide a conversion name. For example, "purchase."
Step 5: Select Conversion Type, and then Event to configure conversion settings.
Step 6: Select the relevant Category from the dropdown list and provide the event name which the ClickBank event will be mapped too. Recommended event name mapping:
- Order form impression = add_to_cart
- Initial purchase = purchase
- Upsell purchase = upsell_purchase
NOTE: To track initial and upsell purchase events to the same Taboola conversion, set Aggregation Type to Aggregated to ensure that earnings from both purchase types are counted.
Step 7: Click Save.
For more information about conversion settings within Taboola, visit this article.
How to Set Up Your Taboola Integration in ClickBank
Step 1: Log in to your ClickBank account.
Step 2: Select Integrations then Postback/Pixels.
Step 3: Click Add Integration.
Step 4: Select Taboola.
Step 5: Complete the integrations form.
-
Name
Name your integration so you can easily identify it.
NOTE: This name is not shared anywhere outside of your account and is for your purposes only.
-
Account Nickname
Select which account nickname you wish to integrate from the Account dropdown.
-
Role
Select the role (affiliate or seller) you are operating as in that account nickname.
-
Integration Level
NOTE: It’s recommended to select ‘Custom’ and apply filter, such as traffic_source=taboola so only conversions which originated from clicks containing ‘traffic_source=taboola’ in your affiliate tracking link will be sent to Taboola
-
Event Types
Select the event type(s) you want to track in Taboola.
Step 6: Provide the Taboola conversion event name for the ClickBank event to map to for example:
-
- Order form impression = add_to_cart
- Initial purchase = purchase
- Upsell purchase = upsell_purchase
NOTE: Use the name from the Condition column and not from the Conversion Name column in the Taboola ads tracking tab.
Step 6: Click Save.
Once you have saved the integration, test it to ensure that it is working as expected.
How to Test Your Taboola Integration
Utilize ClickBank’s Test Integration feature to verify your integration.
NOTE: Testing your integration will result in a real conversion event being tracked.
Step 1: Verify the integration is configured correctly utilizing the ‘Test’ integration feature. This tool can be accessed by clicking on the integration action menu as pictured below.
Step 2: In Taboola, generate a Taboola Click ID.
Related: Testing Your Sever-to-Server Tracking Accuracy
Step 3: Paste the Taboola Click ID value into the ClickBank Test Integration Input, and click the Test button to trigger events to Taboola.
Step 4: Review the results within Taboola reporting; note conversions may take up to 30 minutes to be reported in Taboola reporting.
Step 5: Once verified, remember to activate your Taboola integration when you’re ready to start tracking ClickBank conversions in Taboola.
Troubleshooting
Check these tips if your ClickBank conversions are not showing in your Taboola Ads account.
- Confirm that the Taboola Click ID (tblcid) is passed into the ClickBank affiliate tracking link (Direct Offer Tracking Link or HopLink) using ‘tblclid’ URL parameter. All conversion events sent to Taboola must have the Taboola Click ID (tblcid) otherwise the event will not be tracked in Taboola.
- Verify that your integration within ClickBank is set to ‘Active’ status
NOTE: Test sales made with ClickBank Test Credit Card details do not trigger conversion event to Taboola.
Additional Resources & Related Articles
- KNOWLEDGEBASE: Postback/Pixels Guide
- KNOWLEDGEBASE: Transitioning to the New Postback/Pixel Technology
- KNOWLEDGEBASE: Reporting FAQ
- TABOOLA HELP CENTER: Defining and Creating Conversions
- TABOOLA HELP CENTER: Testing Your Sever-to-Server Tracking Accuracy