Overview 

NOTE: Adding coupons to your payment link is optional.

Creating coupon codes for your products is a sales tactic that can help you increase conversions and customer retention; drive traffic to your product(s); and convince hesitant customers to buy. ClickBank offers a coupon feature to sellers that allows you to provide your customers with a percentage discount on a specific product or all of your products.

 

This article contains for the following sections: 

• How to Create Coupons for Products
• How to Manage How Customers Receive Coupon Discounts
• How to Deactivate or Edit Active  Coupons
  
• What other features are coupons compatible with? 

 

 
How to Create Coupons for Products

 
Step 1: Log in to your ClickBank account. 

 

Step 2: Click the Vendor Settings tab. 

 

Step 3: Click the My Coupons tab. 

NOTE: The My Coupons tab and feature will not be enabled until you have an approved product in your account. Once a product has been approved, you can enable the coupon feature through the My Features tab located on the Vendor Settings tab. For more information on how to enable ClickBank features, check out this article. 

 

Step 4: Click Create Coupon.

 

 

Step 5: Create a coupon code and select the products you want the coupon to apply to. 

 

Step 6: Determine if you want the coupon to apply to the entire cart or the highest price item. 

 

Step 7: Decide if you want to exclude shipping and handling costs from the discount.

NOTE: The discount is applied before tax is calculated and added to the order total.

 

Step 8: Select the discount value of the coupon and is the coupon is active. 

 

Step 9: Click Save. 

NOTE: Once your coupon is active, you can edit, deactivate, or delete it by accessing the specific coupon from the Coupons page. 
 

How to Manage How Customers Receive Coupons

If you have activated a coupon for your ClickBank Products, you can choose to require the customer to enter a code on the order form to redeem the discount, or you can choose to have the coupon be automatically applied to the order by passing it with a payment link. 

ClickTip: Adding your coupon as a parameter to your PayLink requires preliminary knowledge regarding how to create a payment link. CLICK HERE to learn more about payment links. 

 

Displaying the Discount on the Order Form Automatically 

On the Coupons page, there are two radial buttons above the coupon table next to the Coupon Display on Order Form text. One of these buttons says Show Always; the other says Show only if Coupon Code is passed via PayLink. 

If you select the Show only if Coupon Code is passed via PayLink, the coupon discount will only appear on the order form if the coupon is passed as a parameter on your PayLink. 

This means that the coupon discount is automatically applied when the customer is directed to the order form from the payment link. This does not eliminate the option to add additional coupons that can be manually entered in a coupon code field.

To add the coupon as a parameter to your payment link, follow these instructions:

 

Step 1: Log in to your account.

Using your account credentials, log in to your ClickBank account. 

ClickTip: If you created an account on or after 10/29/2019 or if you have linked accounts, make sure you navigate to the sales account you wish to work in by clicking the hyperlink of that specific account. 

 

Step 2: Create a ClickBank PayLink.

CLICK HERE for instructions on how to create a PayLink. It is a good idea to fully understand the PayLInk creationg process before proceeding to Step 3. 

 

Step 3: Add the relevant coupon parameters to the PayLink.

Once you have created the PayLink in correct format, add the coupon parameter to the link.  

For example, if you are offering a 20% off discount add “?coupon=20off” to your PayLink URL so that it looks like this: 

https://vendor.pay.clickbank.net/?cbitems=[PRODUCTNUMBER]&coupon=20off

ClickTip: If the coupon parameter is not valid, the order form will display an error message. Make sure that the coupon has been entered as a coupon in your account before adding the coupon parameter to the PayLink.

 

Step 4: Test your PayLink.

Follow the steps in the PayLink article to test your PayLink. If your coupon has been applied via the PayLink, it should appear on the order form.  

 

Always Showing the Coupon Code Field on the Order Form 

The other radial button is Show Always. When you select this option, a field is provided on the ClickBank order form for customers to manually enter their coupon code. To select this option, complete the following steps: 

 

Step 1: Log in to your ClickBank account. 

 

Step 2: Click the Vendor Settings tab. 

 

Step 3: Click the My Coupons  tab. 

 

Step 4: Select the Always Showing radial button.

Above the table containing your coupon history, there are two radial buttons. Select the Always Showing radial button to add a coupon field to your order form for customers to manually enter their coupon code into. 

ClickTip: Selecting the Always Showing radial button does not exclude the option to add additional coupon parameters to your PayLinks. You can add coupons to PayLinks and also have a coupon field for customers to enter specific coupon codes into. Since the customer will not be made aware of the coupon code that has been attached the PayLink (because it populates automatically), they will not be able to use the specific coupon twice on one order. 

How coupons are used by you and your customers is determined greatly by what you select for the Coupon Display on the Order Form. This selection can be changed at any time. 

How to Deactivate or Edit Active Coupons

 

Step 1: Log in to your ClickBank account. 

 

Step 2: Click the Vendor Settings tab. 

 

Step 3: Click the My Coupons  tab.

 

Step 4: Select the coupon you want to deactivate or delete.

On the Coupons page, select the specific coupon you want to deactivate or delete.

 

Step 5: Click the Edit icon.

Clicking the Edit icon will direct you to the Coupon Management page. 

ClickTip: You can also delete coupons directly from this screen by clicking the Delete icon. Clicking this icon will prompt a confirmation box to appear. To confirm that you want to delete the coupon, click the Delete button. 

 

Step 6: Deactivate or delete the coupon.

 

Step 7: Click the Save button.

ClickTip: To reactivate your ticket, follow these same steps and re-check the Active box. 

 

 

 

What other features are coupons compatible with?

• Cart
  When you create the coupon, you decide whether it applies to every valid item in a cart order, or only to the item with the highest subtotal. The percentage discount is then applied to the product or products, taking into account their quantities. See the Cart: ClickBank's Multi-Line Transaction Platform article for more information about this feature.
  
  
• Recurring Products
  Customers can apply coupons to the purchase of a recurring product. The discount is applied to the initial purchase amount, but is not applied to rebills. See the Selling Recurring Products article for more information about recurring products.
  
  
• Transactions Reporting
  The search results in transaction reporting include information about the coupon codes used. See the Transactions Reporting article for more information about this feature.
  
  

Additional Resources & Related Articles 

• BLOG POST: How to Offer Online Coupons