Overview
The cart abandonment feature notifies ClickBank vendors when a customer visits your order form but does not complete the order. This information can inform further targeted advertisements and help vendors refine their marketing processes.
Once the cart abandonment feature is enabled by the vendor, it is triggered whenever a customer lands on any ClickBank order form and enters their email address. After an hour, if the customer has not made a purchase, the vendor will receive a cart abandonment notification from ClickBank using the instant notification service.
The notification has the ABANDONED_ORDER type and it includes all of the information that the customer entered on the order form. This information can be used to send an email to customer, potentially including a coupon code, to incentivize the customer to return and complete the purchase. Or, it can be used to help refine advertising efforts.
Note: Cart abandonment information is sent on a per-account basis, so a customer's interaction with another ClickBank account nickname will not trigger a notification for the account that has the Cart Abandonment feature enabled.
When a customer's email is saved for cart abandonment, it is retained for 60 days or until the customer makes a purchase from you, whichever comes first. During that time, if the customer abandons another cart, they will not generate another instant notification. Once 60 days have passed or the customer has purchased a product from you, their email is removed from this list, and any new cart abandonments will trigger an instant notification as normal.
Note: Any ClickBank user that receives a customer's email address through the cart abandonment feature must comply with ClickBank's privacy policy. To comply with the General Data Protection Regulation (GDPR), the cart abandonment feature is disabled for all customers in the European Union. See the Complying With the General Data Protection Regulation article for more information.
This article contains the following sub-articles. Click the link from the list below to jump to the section that best fits your needs.
- Vendor-Enabled Feature
- Implementing Cart Abandonment Notifications
- Compatibility With Other ClickBank Features
- Troubleshooting Cart Abandonment Issues
- Related Articles & Additional Resources
Vendor-Enabled Feature
Cart abandonment is a vendor-enabled feature. To enable, it follow these steps:
Step 1: Log in to your ClickBank account.
Step 2: Click the Vendor Settings tab
Step 3: Click My Features.
Step 4: Locate the Vendor Enabled section and click the Enabled checkbox for Cart Abandonment.
Once you have checked the Enabled box, the feature has been enabled and you have navigate away from the My Features page.
Implementing Cart Abandonment Instant Notifications
The cart abandonment feature is used through the ClickBank instant notification system (INS). If you configured INS and have enabled the cart abandonment feature, then you will receive and instant notification with the ABANDONED_ORDER type when a customer abandons a cart. This notification will also include any other fields that have been completed on the order form by the customer.
See the Instant Notification Service article for more information about configuring and using Instant Notifications.
Related Articles & Additional Resources
- ClickBank Knowledge Base Article: Custom Order Form
- ClickBank Knowledge Base Article: Advanced Custom Order Form
- ClickBank Knowledge Base Article: Instant Notification Service (INS)
- BLOG POST: Three Ways to Reduce Cart Abandonment