Cart Abandonment is triggered whenever a customer lands on the ClickBank order form and enters their email address but does not complete the purchase after one (1) hour. When this happens, a cart abandonment notification is generated.

ClickBank sellers can receive this notification via the Instant Notification Service (INS) or, by default, abandoned cart emails will be sent automatically by ClickBank, unless the seller opts out.
​Related: Automated Abandoned Cart Emails

When a customer's email is saved for cart abandonment, it is retained for 60 days or until the customer makes a purchase from you, whichever comes first. During that time, if the customer abandons another cart, they will not generate another instant notification. Once 60 days have passed or the customer has purchased a product from you, their email is removed from this list, and any new cart abandonments will trigger an instant notification as normal.

Cart abandonment information is sent on a per-account basis. This means that a customer's interaction with another ClickBank account nickname will not trigger a notification for the account that has the cart abandonment feature enabled.

The notification has the ABANDONED_ORDER type and it includes all of the information that the customer entered on the order form. This information can be used to send an email to customer, potentially including a coupon code, to incentivize the customer to return and complete the purchase. Or, it can be used to help refine advertising efforts.

This article contains the following sub-articles:

Cart abandonment is a vendor-enabled feature. To enable it follow these steps:

Step 1: Log in to your ClickBank account.

Step 2: Select Accounts and then select the account nickname you want to enable cart abandonment in.

Step 3: Click Vendor Settings.

Step 4: Click My Features.

Step 4: Locate the Vendor Enabled section and click the Enabled checkbox for Cart Abandonment.

Once you have checked the Enabled box, the feature has been enabled and you have navigate away from the My Features page.

The cart abandonment feature is used through the ClickBank instant notification system (INS). If you configured INS and have enabled the cart abandonment feature, then you will receive an instant notification with the ABANDONED_ORDER type when a customer abandons a cart. This notification will also include any other fields that have been completed on the order form by the customer.
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See the Instant Notification Service article for more information about configuring and using Instant Notifications.