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Cart Abandonment

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Owen Allen
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The cart abandonment feature notifies you when a customer visits your order form but does not complete it. You can use this information to email the customer or to further refine your advertising.

The following subjects are covered in this article:

Overview

Cart Abandonment lets you receive a notification when a customer abandons some order forms.

If the feature is enabled, then it can be triggered whenever a customer visits one of your basic order forms, new custom order forms, or new advanced custom order forms. When the customer enters an email address, but has not made a purchase after one hour, then we send you a cart abandonment notification using the Instant Notification service.

The Instant Notification has the ABANDONED_ORDER type and it includes all of the information that the customer entered on the order form. You can use this information to send an email to the customer, potentially including a coupon code, to gain additional conversions. You can also use the information to refine your advertising efforts. This information is sent on a per-account basis, so a customer's interactions with another vendor will not impact this notification for your account.

NOTE – When you receive a customer's email through the cart abandonment process, you must handle it in accordance with our privacy policy.

Cart abandonment can be used with any order form type, regardless of customization.

When a customer's email is saved for cart abandonment, it is retained for 60 days or until the customer makes a purchase from you, whichever comes first. During that time, if the customer abandons another cart, they will not generate another instant notification. Once 60 days have passed or the customer has purchased a product from you, their email is removed from this list, and any new cart abandonments will trigger an instant notification as normal.

General Data Protection Regulation Compliance

To comply with the General Data Protection Regulation (GDPR), the Cart Abandonment feature is disabled for all customers in the European Union. See the Complying With the General Data Protection Regulation article for more information.

Vendor-Enabled Feature

This feature is enabled through the My Features section of your Account. 

  1. Log in to your ClickBank account.
  2. Click the Vendor Settings tab.
  3. Click My Features.
  4. Scroll to the Vendor Enabled section and click the "Enabled" checkbox for Cart Abandonment.

Compatibility With Other Features

Cart Abandonment can be used with a number of other features.

Instant Notifications

Cart Abandonment is used through Instant Notifications. If you have configured Instant Notifications and ClickBank has activated the Cart Abandonment feature, then you will receive an Instant Notification with the ABANDONED_ORDER type when a customer abandons a cart. This notification also includes any other fields completed by the customer.

See the Instant Notification Service article for more information about configuring and using Instant Notifications.

Custom Order Form

Cart Abandonment is compatible with Custom Order Forms. See the Custom Order Form article for more information.

Advanced Custom Order Form

Cart Abandonment is compatible with Advanced Custom Order Forms. See the Advanced Custom Order Form article for more information.

Related Articles

  • Custom Order Form – This article explains how to apply custom images and colors to your order form using the ClickBank UI.
  • Advanced Custom Order Form – This article explains how to customize your order form using CSS.
  • Instant Notifications – This article explains how to receive instant notifications for transactions that impact your account.

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