There are many different ways to get traffic, both free and paid. Each has their own advantages and disadvantages.
Paid: Paid traffic, such as PPC or banner advertising, is usually more controllable and scalable. If what you're doing is working, you can spend more to grow your traffic. It also has the advantage of being able to start very quickly, if not immediately. The main disadvantage of paid traffic is that it can be quite expensive and requires a lot of supervision to avoid losing money. Paid advertising platforms such as Google AdWords can also have strict requirements regarding advertisers and ads, so be sure to pay close attention to all rules and warnings.
Free: Free traffic, such as organic search engine visitors, video marketing, or social media/forum traffic, can be a great way to get highly relevant visitors to your website without paying for each visitor. Building a platform that delivers free traffic can be a great long-term affiliate marketing strategy. However, the downsides of free traffic are that it can take a lot of time and effort before you start seeing results, and can be unreliable.
Although getting free traffic is never guaranteed, we've created a training series called 4 Steps to Affiliate Success that offers plenty of strategies and advice for affiliates who are just getting started and want to build a low-cost platform for growing their audience and getting free traffic. Check it out now!