Overview

ClickBank affiliates can use the NewsBreak Tracking Integration to send order form impressions and purchase events directly to NewsBreak Ad Manager via server-to-server (S2S) postbacks. This provides NewsBreak with the conversion signals needed for affiliates to accurately track performance and optimize their campaigns.

Before setting up this integration, you must have the following:

A ClickBank account with owner or account nickname permissions enabled
An active NewsBreak Ad Manager account

How to Set Up the Postback Tracking Integration

Add the Integration in ClickBank

Step 1: Log in to your ClickBank account.

Step 2: Navigate to Integrations → Postback/Pixels.

Step 3: Click Add Integration.

Step 4: Select NewsBreak as your integration partner.

Step 5: Complete the integration details.

Integration Name
Name your integration so you can easily identify it.
- Note: This name is for your use only and is not shared outside your account.
Account Nickname
Select which account nickname you want to integrate from the dropdown.
Integration Level
- Global: Sends all events of the selected event type(s) to NewsBreak.
- Custom: Apply filters to only send events to NewsBreak for a subset of your traffic.
  - For example, use traffic_source=newsbreak to send only conversion events from NewsBreak campaigns, provided this parameter is passed in your affiliate links. (Recommended)
Event Types
Select the event type(s) you want to track in NewsBreak.
- Initial Order Form Impression
- Initial Purchase
- Upsell Purchase

Step 6: Click Save.

Complete Setup in NewBreak

After saving your NewsBreak integration in ClickBank, a modal will appear with instructions to test/finish your setup in NewsBreak.

Note: If you close the modal or need to access it later, click the menu icon next to your integration and select Test.

Step 7: Access the Event management page inside your NewsBreak Ad Manager account.

Step 8: Click Create/test web event in NewsBreak.

Step 9: Configure the event.

Choose your event tracking type: Postback
3rd party tracking service: ClickBank
Conversion events: Select the same options you chose in ClickBank (e.g., Initial Order Form Impression, Initial Purchase, Upsell Purchase).

Step 10: Generate a Test ID in NewsBreak and copy it.

Step 11: Return to the ClickBank modal, paste the Test ID into the field provided, and click Test to verify the postback.

Step 12: In NewsBreak’s Ad Manager, confirm that the event was received and saved.

Activate Your Postback

Once you’ve tested your NewsBreak postback, activate your integration to begin receiving ClickBank event data.

Step 13: Click the menu icon next to your integration and select Activate.

Setting Up Your Affiliate Links for NewsBreak

To make sure your NewsBreak promotional activity is correctly tracked in ClickBank and attributed back to your campaigns, you’ll need to include the proper tracking parameters in your affiliate links.

Passing NewsBreak Tracking Parameters

If you send traffic to your own landing page before redirecting to the seller’s site, you must pass NewsBreak’s tracking parameters from the campaign URL into your ClickBank affiliate link. This ensures conversions can be matched back to the right click.

Required Parameter

At minimum, your ClickBank affiliate link must include the CALLBACK_PARAM so that conversions can be attributed in NewsBreak:

https://hop.clickbank.net/?affiliate=AFFILIATE&vendor=SELLER&traffic_source=newsbreak&extclid=__CALLBACK_PARAM__

Replace AFFILIATE with your ClickBank nickname.
Replace SELLER with the vendor’s ClickBank nickname.
The extclid value should always use the NewsBreak macro __CALLBACK_PARAM__.

Tracking Integration: NewsBreak