Q: Why does my number of order form server calls not match my gross sale count?
A: There are several reasons that an order form server call may not turn into an order. Either the customer didn’t enter all the fields correctly and/or the customer’s method of payment was declined. When a customer doesn’t enter the fields correctly, which happens more often, our order form is designed to help customers to enter the correct information as efficiently as possible.
Q: Why is my gross sale count higher than my order form server calls? How is this possible?
A: This is due to rebills. Subscription sales have a recurring billing element that initiates a sale without the customer visiting the ClickBank order form at each recurring time period. For example, a monthly recurring product sold on June 1 required a customer to purchase through the ClickBank order form on June 1. However, on July 1, the customer is automatically billed without visiting the ClickBank order form. For a selected time period, an account may have more recurring billing sales than new sales requiring a visit to the order form. Initial Sales will allow you to view sales that came from the order form only; Initial Sales excludes all rebills.
Q: Why am I seeing improper customer countries in my reports?
A: In certain instances, a Customer Country is determined by the IP address the customer is using. Each IP address belongs to a country, or in some cases, a Satellite Provider, or a generic region like Europe or Asia Pacific or Anonymous. However, most IP addresses are assigned to a country.
Q: Why did my net sales data change since the last time I ran the report?
A: Net Sales may change because of recent refunds or chargebacks that are now included in the timeframe you selected.
Q: Is bot traffic (automated HopLink visits) included in the number of hops or order form impressions?
A: As little as possible. ClickBank filters out traffic that's known to be automated. We began filtering out automated traffic in December of 2016, so data prior to that point includes automated traffic.