Overview
Find answers to all your questions regarding reporting and analytics on ClickBank here.
Common Data Discrepancies
Q: Why am I seeing improper customer countries in my reports?
A: In certain instances, a Customer Country is determined by the IP address the customer is using. Each IP address belongs to a country, or in some cases, a Satellite Provider, or a generic region like Europe or Asia Pacific or Anonymous. However, most IP addresses are assigned to a country.
Q: Why did my net sales data change since the last time I ran the report?
A: Net Sales may change because of recent refunds or chargebacks that are now included in the timeframe you selected.
Rebills & Subscriptions
Server Calls
Q: Why does my number of order form server calls not match my gross sale count?
A: There are several reasons that an order form server call may not turn into an order. Either the customer didn’t enter all the fields correctly and/or the customer’s method of payment was declined. When a customer doesn’t enter the fields correctly, which happens more often, our order form is designed to help customers to enter the correct information as efficiently as possible.
Q: Why is my gross sale count higher than my order form server calls? How is this possible?
A: This is due to rebills. Subscription sales have a recurring billing element that initiates a sale without the customer visiting the ClickBank order form at each recurring time period. For example, a monthly recurring product sold on June 1 required a customer to purchase through the ClickBank order form on June 1.
However, on July 1, the customer is automatically billed without visiting the ClickBank order form. For a selected time period, an account may have more recurring billing sales than new sales requiring a visit to the order form. Initial Sales will allow you to view sales that came from the order form only; Initial Sales excludes all rebills.
Traffic
Q: Is bot traffic (automated HopLink visits) included in the number of Hops or order form impressions?
A: As little as possible. ClickBank filters out traffic that's known to be automated. We began filtering out automated traffic in December of 2016, so data prior to that point includes automated traffic.
Unique Events
Q: What is the difference between raw event count and unique events count?
A: Raw event counts represent the number of clicks to an order form or HopLink. This count does not take into account if these clicks all came from the same person–they are all counted as individual clicks or views.
For example, if you sent an email with a HopLink to 10 people, and each of them clicked the HopLink 2 times, then the Hops would equal 20.
With unique event counts (provided as Unique Hops and Unique Order Form Impressions), the data represents how many individual users (as identified with device browsers) clicked or visited the order form in a given day.
To use the same analogy, if you sent your email to 10 people, and each of them clicked the HopLink times, the unique clicks would equal 10. When a user clicks on the same hopLink more than once, the Unique Click is counted on the first click and not any future clicks on the same day.
Q: How do unique events work?
A: Unique event counts represent individuals, rather than clicks. This means that our technology relies on a combination of device GUID (globally unique identifier) and IP address to determine the amount of individuals in a 24-hour span who trigger an event. In this case, that event is clicking a Hop or viewing an order form.
This is different from raw count data, which counts every click and every order form impression, regardless if the same person is clicking or viewing.
Q: Are unique events measured the same way on each platform?
A: Yes, and no. They way each platform measures unique events is similar in that they are all aiming to measure activity from the individual rather than at the click-level. However, how that individual is determined differs from platform to platform. This means that users may notice some discrepancies if they are using a third party for analytics, even though both are measuring unique events.
Q: How does ClickBank determine a unique event?
A:Unique users are identified by using ClickBank’s 1st party cookie placed on the user’s device browser. An event is considered unique if we do not have an existing event for the device within the same day, with the same characteristics. The period evaluated for uniqueness is 24 hours, or a single day, based on PST timezone.
Q: What are the common reasons a unique event on ClickBank might not match a unique event on another platform?
A: Different platforms define and measure unique events through different criteria. While all share the same definition, precise measurement may vary from platform to platform. With this enhancement, the comparison between ClickBank and competing platforms or third party analytics tools is much more accurate than before.
Q: Why was the timezone setting retired?
A: ClickBank Analytics no longer includes the time zone setting in order to accommodate for the inclusion of unique event data. This is because unique events are measured in a 24-hour window in order to provide individual-level, rather than click-level, data. Data by timezone and data by unique event are not compatible within the same analytics platform.