ClickBank Vendors can provide branding and marketing content to potential affiliates to encourage them to promote their products.
This makes the job of promoting your products easier for affiliates and also ensures that your company message and product branding stays consistent.
ClickTip: While it might seem obvious, if you are recruiting affiliates who haven't joined ClickBank yet, sharing instructions on how to sign up is a very helpful first step. Check out this article and pass it on to potential affiliates to get them started.
Below, find a suggested list of beneficial branding and marketing content to provide to your affiliates:
- Visual Materials
Supplying banner ads, various images, marketing videos, buttons, and additional visual items to affiliates is recommended. Make sure that your visual marketing tools share congruent design elements that mirror your brand image. It’s also advisable to offer visual materials in multiple formats and sizes. Images that can be copied and pasted are helpful as are buttons coded in HTML.
ClickTip: When providing any kind of affiliate materials that require working with HTML or other code, it's a good idea to provide the exact code for affiliates to copy and paste into their website, since many people aren't very comfortable working directly with code.
- Email Scripts
You can provide several different email scripts for affiliates that promote your product, thank customers, or offer upcoming offers. Being able to choose your own language and tone for your product is beneficial to your overall marketing scheme.
- Text Ads
As with email scripts, the ability to choose your own marketing rhetoric and combine it with particular branding visual elements is critical to keeping the message of your product accurate and consistent.
- Marketing Videos
Videos are also helpful tools when it comes to sharing information about your company and product. Ensure that the videos you share with affiliates are high quality, engaging, and compelling.
Provide a list of suggested keywords can give potential affiliates a leg up on what words and phrases to utilize in their promotional copy.
If you are aware of frequently asked questions regarding your product, you can provide these to potential affiliates to help guide them when it comes to what kind of copy, blogs, and content they can produce to promote your product.
- Niche-Specific Tips
If your product is in a particular niche that has specific tips and industry information, let potential affiliates know about these. This kind of information can help them develop the best promotional plans.
- Article Examples
Providing potential affiliates with content that has been promotionally successful can be helpful in giving them direction.
Testimonials that you’ve received from happy customers are good to include with your promotional materials—as long as you have the permission of the customer to share them with third party entities.
ClickTip: We strongly recommend that as part of your affiliates page, you include things like an Earnings Disclaimer (which states that any estimates of how much affiliates can make by promoting your product is just that- an estimate and not a guarantee) and an Anti-Spam Policy, stating that you will not tolerate affiliates who promote your product through illegal or unethical techniques, and warning them that ClickBank may terminate their affiliate account, and that they will not be allowed to promote your product if they do so. These types of disclaimers set important expectations for your affiliates, so they know what behaviors are acceptable before they start promoting your product.