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How to Manage Fulfillment for Physical Products

Learn how to manage fulfillment for physical products and keep customers informed with shipping notices.

Updated over 2 weeks ago

Overview

When you sell a physical product on ClickBank, fulfilling the order is a key part of delivering a great customer experience and protecting your business. Shipping promptly and providing accurate shipping notices helps customers feel confident in their purchase, keeps them informed, and helps reduce refunds and disputes.

Once you’ve made a sale, it’s time to ship the order. When you ship the order, you’ll need to give ClickBank a ship notice — that’s simply the ship date, carrier, and (ideally) tracking number. As soon as you submit it, we’ll send your customer an email letting them know their order is on the way, complete with the details you provided. You handle the fulfillment; we handle keeping your customer informed and their order information up to date.


Why Prompt Fulfillment Matters

  • Happy customers – Fast shipping and clear updates make customers more likely to shop with you again.

  • Fewer refunds and disputes – The sooner customers know their product is on the way, the less likely they are to request a refund or file a dispute.


Your Fulfillment Options

No matter how you choose to ship, whether you’re packing boxes yourself or working with a fulfillment partner, ClickBank provides the tools you need to manage orders, send shipping notifications, and keep your customers informed. You can handle fulfillment entirely by hand, connect to one of our integrated providers, or fully automate the process with our APIs.

1. Ship and Send Notifications Yourself

Pack and ship the product yourself, then log in to your ClickBank account to create a shipping notice. Once submitted, ClickBank sends your customer an email letting them know their order is on the way.

2. Use an Integrated Fulfillment Partner

ClickBank works directly with several fulfillment companies, so shipping and notifications can be seamless:

  • ShipOffers

  • QuickBox

  • Mel Printing

  • Disk.com

3. Automate with Integration Tools

Connect ClickBank to your CRM, warehouse, or order management system to keep everything in sync:

  • Infusionsoft via Parsey – Pushes order info into Infusionsoft and triggers automation.

  • Konnektive – Integrates with 45+ fulfillment providers and payment gateways.

  • PackageBee – Works with 40+ fulfillment providers worldwide.

4. CSV + API Workflow

If you work with a fulfillment center, you can download shipping reports from your ClickBank account, send them over, receive tracking information back, and use our Ship Notice API to update orders.

5. Full API Automation

For high-volume sellers or those with development resources, ClickBank’s APIs allow you to fully integrate shipping and notifications into your own systems.

  • Shipping API – Lets you pull order and shipping details (by date, status, or receipt number) so you can manage fulfillment efficiently. Supports XML or JSON output and can be filtered to only show unshipped or shipped orders.

  • Ship Notice API – Lets you create shipping notifications programmatically, including ship date, carrier, tracking number, and optional comments. Whether the ship notice is submitted through the API or through our UI, ClickBank automatically sends the customer an email confirmation with the details you provide.

Using these APIs, you can:

  • Retrieve shipping information in bulk or for specific orders.

  • Track fulfillment status in real time.

  • Automatically send shipping notices as soon as your warehouse confirms an order has shipped.

For full technical details, see our Shipping API and Ship Notice API documentation.


Viewing and Managing Orders

To view unshipped orders:

  1. Log in to your ClickBank account.

  2. Choose the account nickname.

  3. Go to ReportingShipping.

  4. By default, unshipped orders are displayed. Use filters to see shipped orders or search by receipt number.


Sending a Shipping Notice Manually

  1. Log in to your ClickBank account.

  2. Go to ReportingShipping.

  3. Find the order and click Generate Ship Info.

  4. Enter:

    • Ship Date – Must be between the purchase date and today.

    • Carrier – Shipping service used.

    • Tracking Number – Optional, but highly recommended.

    • Shipped To – Pre-filled from the customer’s info.

    • Comments – Optional notes for you or the customer.

  5. Click Submit.

Once you submit, the order information in our system is updated, and the customer is sent an email notification letting them know the product has shipped. Our support team can also reference this information if needed.


Handling Address Changes

Customers can update their shipping address either by contacting you directly or through their ClickBank customer account:

  • Updates in the customer account trigger an email to you.

  • If the order has already shipped, you’ll need to work with the customer to resolve it directly.


Returns & Refunds

Ship notices don’t just keep customers informed, they also affect how refund requests are handled when customers use the Customer Service Portal or contact ClickBank directly.

Refund handling depends on whether you’ve sent a shipping notice:

  • Shipping notice + return info – The customer receives your return instructions through the Customer Service Portal. Once you confirm receipt of the returned product, you process the refund.

  • Shipping notice but no return info – You have 19 days to work with the customer to resolve the issue before the order is automatically refunded.

  • No shipping notice – Refunds are processed quickly, within one business day, or immediately if the request is made on the day of purchase.

Submitting ship notices ensures your customers get the right next steps and clear communication through our support system.


Adding Return Instructions

ClickBank allows sellers to define return instructions for physical products so customers receive clear, item-specific guidance during the refund process.

Where return instructions can be configured

Sellers can set return instructions in two places:

1️⃣ Nickname-level defaults in the WAM interface

To add your return info:

  1. Log in to ClickBank.

  2. Go to Vendor SettingsMy Site.

  3. In Customer Support Information, click Edit.

  4. Add your return address and instructions in Physical Product Return Information.

  5. Save changes.

2️⃣ Product-level overrides in the Product Editor

If both are present, product-level instructions override nickname-level instructions.

For new physical products, defining return instructions is required before the product can be approved.

Important Notice: Content provided here will be shared directly with customers. ClickBank does not validate or audit these instructions.

What customers see

When a customer initiates a refund request for a physical product, ClickBank displays the active return instructions in CLKBank. These same instructions may also be included in automated refund or return-related emails.

Tips for writing effective return instructions

When creating return instructions, make sure they are:

  • Clear and step-by-step

  • Specific to the item or seller workflow

  • Complete, including the full return address

  • Accurate, especially if an RMA number, department name, or warehouse location is required

  • Actionable, with any packaging, timing, or documentation requirements

  • Transparent about when the refund will be processed after the return is received

Include details such as

  • Return mailing address

  • Department or warehouse name

  • RMA or authorization steps, if required

  • What the customer should include in the package

  • Product condition or packaging requirements

  • Return timeframe

  • Expected refund timing after receipt

Example Return Instructions:

Please return the product to:

Seller Products – Returns Department
123 Main Street
Boise, ID 83702 USA

Include your receipt number, name, and reason for return inside the package. Products must be returned in original packaging within 30 days of delivery. Once we receive your return, we will process your refund within 3 business days.


Best Practices for Smooth Fulfillment

  • Ship fast – Aim for 1–2 business days.

  • Always include tracking – Keeps customers informed and helps resolve issues.

  • Check reports often – Make sure nothing is left unshipped.

  • Automate where you can – Integrations save time and reduce errors.

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