Affiliates who want to promote ClickBank products likely will want to know what the offer's commission rate and commission type are before they start promoting. There are several places to find this information. Here's how to find what you need to know about commission before you choose an offer to promote.
What is the ClickBank Marketplace?
The ClickBank Marketplace is a space where ClickBank Vendors provide information about the products they offer. Affiliates can search the marketplace to find out more about particular products and vendors—including their available promotional materials and sales statistics.
Types of Commission
ClickBank allows vendors to choose between two types of commission to offer to affiliates who promote their products: revenue share (often referred to as revshare) and CPA, which stands for "cost per action." If a vendor offers CPA, they will indicate so in their ClickBank Marketplace listing.
Revenue share is commission that is based on a percentage of the sale. With this type of commission, affiliates do not keep the commission if the sale if refunded. Many of the vendors on ClickBank offer revshare commission and structure an affiliate program by incentivizing affiliates through an increased commission percentage.
You can assume that a vendor offers revshare commission if their ClickBank Marketplace listing does not indicate that they also offer CPA.
CPA stands for cost per action. This means that affiliates are paid a flat fee for each conversion rather than a percentage of the sale. CPA commission only applies to the first sale in a funnel. There is no additional commission paid for an any subsequent sales or subscription charges. With CPA, affiliates are not responsible for returning any commission in the case of a refund.
If a vendor offers CPA, they will indicate so within their ClickBank Marketplace listing. Affiliates who wish to earn it must contact the vendor directly and ask for their specific CPA rate. Vendors will provide their contact information within the marketplace listing or on URL also included in the listing.
Vendors offer varying commission amounts for specific products and to specific affiliates depending on their affiliate program. Some vendors use commission groups to incentivize affiliates and hand select super affiliates for specific commission amounts; other vendors allow anyone to promote for a specific revenue share percentage. It all depends on the vendor.
Some vendors provide average earnings amount per conversion in their ClickBank Marketplace Listing. However, if the vendor does not require affiliates to be approved before promoting, the actual commission percentage for affiliates earning with revshare will be displayed on the HopLink Generator page when an affiliate clicks the Promote Now button in the marketplace listing.
If the vendor requires the affiliate to be approved before promoting their product for revshare commission, an email address or URL will be displayed on the HopLink Generator Page. When you contact the vendor, ask them about commission rates for the initial sale, recurring sales, and up-sales so you have all the information you need to start effectively promoting.
CPA commission rates are set on an individual basis for each affiliate. If you want to promote a product for CPA commission, you must reach out to the vendor first and communicate with them about your specific CPA rate.
Additional Resources & Related Articles
- KNOWLEDGE BASE ARTICLE: How to Earn CPA Commission
- KNOWLEDGE BASE ARTICLE: How do I Communicate with ClickBank Vendors through the ClickBank Affiliate Marketplace?
- KNOWLEDGE BASE ARTICLE: How do I Earn Commission as a ClickBank Affiliate
- BLOG POST: CPA Marketing in 2021: Getting Started With Cost Per Action
- BLOG POST: CPA vs RevShare