Some ClickBank Vendors have a lot of different products that appeal to various audiences. As an affiliate, it can be beneficial to direct your potential customers to a particular sales page, rather than sending them to a generic landing page.
Vendors can optimize this process for affiliates by adding a redirection process to their HopLink target URL (also known as a landing page). This is done by adding a particular parameter to the HopLink you use to direct the potential customer to the vendor’s page.
When a potential customer clicks the HopLink from your content to be directed to the vendor’s page, if a vendor has created a redirection system, the parameter that you have added to the HopLink will send the potential customer to a specific pitch page.
ClickTip: Before proceeding with implementing directional parameters in your HopLink, make sure you are familiar with HopLinks and how to use them. Click HERE for a comprehensive HopLink overview.
If a vendor offers a redirection system, affiliates should be able to see the redirection details on the affiliate resources page. Or, you can contact the vendor directly for more details.
Here is an example of how the vendor might display the HopLink parameter:
| Product | Specific Pitch Page URL | Parameter |
| Product #1 | http://www.product1.com | sku1 |
| Product #2 | http://www.product2.com | sku2 |
| Product #3 | http://www.product3.com | sku3 |
To create a HopLink that would navigate customers to a specific pitch page, you would include the parameter like this:
http://affiliate.vendor.hop.clickbank.net/?pid=sku1
If you are using encrypted HopLinks, the parameter is added in the same way:
http://27443x4mple2qt65a6lmz42fn7w3v.hop.clickbank.net/?pid=sku1
The "pid" parameter is what is the directional element of the link. When the parameter is correctly added to a HopLink, the potential customer will be directed to the desired page.