Creating coupon codes for your products is a sales tactic that can help you increase conversions and customer retention; drive traffic to your product(s); and convince hesitant customers to buy. ClickBank offers a coupon feature to vendors that allows you to provide your customers with a percentage discount on a specific product or all of your products in your ClickBank Vendor account.
This article contains the following sub-articles. Click the hyperlink to navigate to the article that best suits your needs:
- How to Create Coupons for Products
- How to Manage How Customers Receive Coupon Discounts
- How to Deactivate or Edit Active Coupons
- What other features are coupons compatible with?
How to Create Coupons for Products
Step 1: Log in to your ClickBank account.
Log in to your account using your login credentials.
ClickTip: If you created a ClickBank Account on or after 10/29/19, you CANNOT use your Account Nickname to login to that account. Account Nicknames are no longer affiliated with a unique password. Instead, you MUST use your email address as your login credential.
Step 2: Locate and click the Vendor Settings tab.
On horizontal navigational bar at the top of your screen, click the Vendor Settings tab. Clicking this reveals an additional horizontal navigation bar.
Step 3: Locate and click the My Coupons tab.
Once the additional horizontal navigation bar is revealed, locate and click the My Coupons tab.
ClickTip: The My Coupons tab and feature will not be enabled until you have an approved product in your account. Once a product has been approved, you can enable the coupon feature through the My Features tab located on the Vendor Settings tab. For more information on how to enable ClickBank Vendor features, check out this article.
Step 4: Click the Create Coupon button.
Once you arrive at the Coupons page, click the Create Coupon button. Clicking this button directs you to the Coupon Management page.
Step 5: Create a Coupon Code.
The first field on the Coupon Management page is the Code field. This is where you enter your coupon code. The coupon code is not case sensitive and can contain between 5 and 20 characters.
ClickTip: In addition to creating your own code, you can use the Generate Coupon Code to generate a unique coupon code.
Step 6: Select the products you want the coupon to apply to.
You can decide to apply the coupon to all, one, or a specific selection of your products. To select all of your products, click the Select All Products button. To select one or some of your product, click on them in the product list.
ClickTip: To select more than one product from the list, hold down the control (CTRL) button (or the Command Key, for Mac users) and click the products you’d like to apply to coupon to.
Step 7: Decide if you want to apply the coupon to the entire order or to the highest price item in the customer’s cart.
Below the product list is an option to select between applying the discount to all items in the cart and only the highest priced item. To apply the discount to the entire cart, select the Cart radial button. To select to only apply to discount to the highest price item, select the Highest Price radial button.
Step 8: Decide if you want to exclude shipping and handling costs from the discount.
You can select to have the coupon discount apply to the subtotal of the order or item before shipping and handling, or if you’d like to apply the discount to the order or item total, including shipping and handling costs. To select the exclude shipping and handling, check the box next to the Exclude Shipping and Handling text.
ClickTip: The discount is applied before tax is calculated and added to the order total.
Step 9: Select the discount value of the coupon.
You can select a discount value between 1-80%. Enter the discount value into the field to the right of the Value text.
Step 10: Check the Active box and click the Save button to activate your coupon.
Once you check the Active box and click Save your coupon will be active.
ClickTip: Once your coupon is active, you can edit, deactivate, or delete it by accessing the specific coupon from the Coupons page. To find out more about coupon display options, take a look at this article.
How to Manage How Customers Receive Coupons
If you have activated a coupon for your ClickBank Products, you can choose to require the customer to enter a code on the order form to redeem the discount, or you can choose to have the coupon be automatically applied to the order by passing it with a payment link.
ClickTip: Adding your coupon as a parameter to your PayLink requires preliminary knowledge regarding how to create a payment link. CLICK HERE to learn more about payment links.
Displaying the Discount on the Order Form Automatically
On the Coupons page, there are two radial buttons above the coupon table next to the Coupon Display on Order Form text. One of these buttons says Show Always; the other says Show only if Coupon Code is passed via PayLink.
If you select the Show only if Coupon Code is passed via PayLink, the coupon discount will only appear on the order form if the coupon is passed as a parameter on your PayLink.
This means that the coupon discount is automatically applied when the customer is directed to the order form from the payment link. This does not eliminate the option to add additional coupons that can be manually entered in a coupon code field.
To add the coupon as a parameter to your payment link, follow these instructions:
Step 1: Log in to your account.
Using your account credentials, log in to your ClickBank account.
ClickTip: If you created an account on or after 10/29/2019 or if you have linked accounts, make sure you navigate to the sales account you wish to work in by clicking the hyperlink of that specific account.
Step 2: Create a ClickBank PayLink.
CLICK HERE for instructions on how to create a PayLink. It is a good idea to fully understand the PayLInk creationg process before proceeding to Step 3.
Step 3: Add the relevant coupon parameters to the PayLink.
Once you have created the PayLink in correct format, add the coupon parameter to the link.
For example, if you are offering a 20% off discount add “?coupon=20off” to your PayLink URL so that it looks like this:
ClickTip: If the coupon parameter is not valid, the order form will display an error message. Make sure that the coupon has been entered as a coupon in your account before adding the coupon parameter to the PayLink.
Step 4: Test your PayLink.
Follow the steps in the PayLink article to test your PayLink. If your coupon has been applied via the PayLink, it should appear on the order form.
Always Showing the Coupon Code Field on the Order Form
The other radial button is Show Always. When you select this option, a field is provided on the ClickBank order form for customers to manually enter their coupon code. To select this option, complete the following steps:
Step 2: Click the Vendor Settings tab.
Step 3: Click the My Coupons tab.
Step 4: Select the Always Showing radial button.
Above the table containing your coupon history, there are two radial buttons. Select the Always Showing radial button to add a coupon field to your order form for customers to manually enter their coupon code into.
ClickTip: Selecting the Always Showing radial button does not exclude the option to add additional coupon parameters to your PayLinks. You can add coupons to PayLinks and also have a coupon field for customers to enter specific coupon codes into. Since the customer will not be made aware of the coupon code that has been attached the PayLink (because it populates automatically), they will not be able to use the specific coupon twice on one order.
How coupons are used by you and your customers is determined greatly by what you select for the Coupon Display on the Order Form. This selection can be changed at any time.
How to Deactivate or Edit Active Coupons
Step 2: Click the Vendor Settings tab.
Step 3: Click the My Coupons tab.
Step 4: Select the coupon you want to deactivate or delete.
On the Coupons page, select the specific coupon you want to deactivate or delete.
Step 5: Click the Edit icon.
Clicking the Edit icon will direct you to the Coupon Management page.
ClickTip: You can also delete coupons directly from this screen by clicking the Delete icon. Clicking this icon will prompt a confirmation box to appear. To confirm that you want to delete the coupon, click the Delete button.
Step 6: Deactivate or delete the coupon.
Step 7: Click the Save button.
ClickTip: To reactivate your ticket, follow these same steps and re-check the Active box.
What other features are coupons compatible with?
When you create the coupon, you decide whether it applies to every valid item in a cart order, or only to the item with the highest subtotal. The percentage discount is then applied to the product or products, taking into account their quantities. See the Cart: ClickBank's Multi-Line Transaction Platform article for more information about this feature.
- Recurring Products
Customers can apply coupons to the purchase of a recurring product. The discount is applied to the initial purchase amount, but is not applied to rebills. See the Selling Recurring Products article for more information about recurring products.
- Transactions Reporting
The search results in transaction reporting include information about the coupon codes used. See the Transactions Reporting article for more information about this feature.
Additional Resources & Related Articles
- BLOG POST: How to Offer Online Coupons