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Subscriptions Reporting

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Owen Allen
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The subscriptions reporting section gives you detailed information about your current subscriptions.

The following subjects are covered in this article:

Overview

Subscription reporting is accessible from the navigation bar, located under reporting. Subscription reporting allows you to view the sales for each component of the subscription (initial sale and rebill). This will enable you to see new customer acquisition (initial sales) separately from continuing subscriber data (rebills). We understand that these components should be separated because they impact different parts of your business operations.

Data Retention

Subscription analytics information is provided on a rolling basis, with 120 days of historical activity available.

Saving Reports

You can save reports displaying the selected metrics and date range. Saved reports will then appear under a “Saved Reports” section, allowing easy access to saved reports.

Viewing Subscription Reporting

Within the Subscription section, you can view a variety of information related to your current subscriptions.

To view Subscriptions:

  1. Log in to your ClickBank account.
  2. Click the Reporting tab.
  3. Click Subscriptions.
    The Subscriptions page is displayed.
  4. In the View As section, select Vendor or Affiliate to view data for your vendor or affiliate activity.
  5. Filter the display results using the criteria described below.

Viewing Trends Over Time

To view trend information, click Trends in the Subscriptions section on the left.

You can use the top chart to view trend information. When you select any parameters, the chart is updated automatically.

You can use the following options to determine what data is displayed:

Trends

You can select trends from one of three categories:

  • Gross Sales – This category shows total sales amounts and values for different categories, not including deductions for refunds or chargebacks.
    • Total Sales Amount
    • Total Sales Count
    • Initial Sales Amount
    • Initial Sales Count
    • Recurring Sales Amount
    • Recurring Sales Count
    • Initial & Recurring Sales Amount
    • Initial & Recurring Sales Count
  • Net Sales – This category shows total sales amounts and values for several product categories, including deductions for refunds and chargebacks.
    • Total Sales Amount
    • Total Sales Count
    • Initial Sales Amount
    • Initial Sales Count
    • Recurring Sales Amount
    • Recurring Sales Count
    • Initial & Recurring Sales Amount
    • Initial & Recurring Sales Count
  • Subscription Metrics – This category shows metrics for current and past subscriptions.
    • Average Subscription Age – The average number of days a customer maintains their subscription, starting with the initial purchase and ending with the cancelation or completion date.
    • Average Subscription Value – The money generated by an average subscription, including initial payments, all rebill payments, and deductions for refunds and chargebacks. This value can give you insight into how much you can afford to spend on acquiring and retaining customers.
    • Active Subscription Count – The number of customers with an active subscription (a product that has not been canceled or completed) on a given day.
    • Canceled Subscription Count – The number of subscriptions canceled on a given day. This can provide insight into possible events that caused cancelations.

Date Range

You can change the date range displayed in the chart by selecting new start and end dates and clicking Go.

Product

A table of products is displayed below the chart, including a number of product statistics. You can click a product in this table to narrow the chart's data set to that product. You can also download the complete table as a CSV file.

Viewing Subscription Details

To view subscription details, click Details in the Subscription section on the left.

You can select any of the following reports to display a table of subscriptions that meet the criteria:

  • Subscriptions completing soon (next 30 days) – Displays subscriptions that will end within the next 30 days.
  • Subscriptions completing soon (next 60 days) – Displays subscriptions that will end within the next 60 days.
  • Subscriptions canceled recently (last 30 days) – Displays subscriptions that have been canceled within the last 30 days.
  • Subscriptions canceled recently (last 60 days) – Displays subscriptions that have been canceled within the last 60 days.
  • Subscription Start Date – Displays all subscriptions that began within the date range that you specify.
  • Subscription Cancel Date – Displays all subscription orders that were canceled within the date range that you specify.
  • Subscription Next Payment Date – Displays all subscription orders that have a rebill payment, final payment, or cancelation within the date range that you specify.
  • Subscription Status – Displays all subscription orders that had activity within the date range that you specify. This includes active subscriptions and subscriptions that were completed or canceled within the selected time period.
  • All Subscriptions – Displays all subscription orders that existed at any point in time, along with current subscription status.

When you select a new report, the table is updated to reflect that data. If the table is too large, it is split over multiple pages. You can download the complete table as a CSV file.

The table summarizes the status, number of processed and unprocessed payments, and the contact information for each subscription.

For each subscription, Subscription Value, Canceled Date and Subscription End Date are displayed on the report. Clicking the hyperlinked receipt in the subscription report will also retrieve the subscription detail.

The different statuses of a recurring billing transaction are:

  • Active – The terms of the transaction are not complete.
  • Completed – The terms of the transaction are complete.
  • Canceled – The transaction was canceled by the customer.
  • Retry Payment – The last rebill was unsuccessful because the customer’s credit card failed to authorize. This could be due to insufficient funds.
  • Request New Card – The last rebill was unsuccessful because the customer’s credit card is invalid.

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