Analytics Reporting

The Analytics section shows you charts and data on your sales trends and related information.

The following subjects are covered in this article:

Overview

Receiving and reviewing timely transaction information is a critical factor in your success. ClickBank Analytics offers vendors and affiliates the ability to interactively produce charts on important trends according to custom time ranges. This tool provides the ability to view charts and data tables to see sales trends and supporting data in one glance. Charts can also be manipulated in many different ways, allowing you to see the trends you need to manage your business.

Stages of the Sales Process

As an affiliate or vendor active in our ClickBank Marketplace, you are aware that prospects work their way through several stages in the sales process. A prospect may start by clicking on a HopLink referral tracking URL placed by an affiliate. That may result in the customer visiting the vendor pitch page and then moving on to the ClickBank Order Form. Seeing how many people arrive at each stage can help you optimize your sales funnel and troubleshoot issues.

Here are the possible stages of a transaction:

  • Hop – When a customer follows a HopLink to your Pitch Page. Data on hops is displayed in the Hops section. ClickBank filters out hops that come from automated sources.
  • Order Form Impression – When a customer follows a Payment Link to your order form. Data on order form impressions is displayed in the Order Form Impressions section. ClickBank filters out Order Form Impressions that come from automated sources.
  • Sale – When a customer correctly and completely fills out the order form, and no fraud or payment issues occur. Data on sales is displayed in the Sales section.
  • Refund or Chargeback – If a customer requests a refund, or claims through their bank or credit card company that the charge was fraudulent. Refunds and chargebacks can be viewed separately, and they are factored into the Net Sales view.

Data Availability

Because you run a dynamic business, ClickBank is committed to providing your information in a timely manner. Analytics data is updated in a near real-time fashion, so transactions are visible within minutes. Analytics information is provided on a rolling basis, with 120 days of historical activity available.

Viewing Analytics

Within the analytics section, you can view a wide variety of data in multiple formats. The top section displays a line graph, showing sales, impressions, hops, or other selected data over time. The bottom section displays either a table or a pie chart showing total and proportional hop, order form impression, or sales data.

For example, this is the Analytics view for a ClickBank account:

The top and bottom sections can be manipulated in different ways to display a variety of data. The top section displays data over time, while the bottom section displays total and proportional values.

To access analytics:

  1. Log in to your ClickBank account.
  2. Click the Reporting tab.
  3. Click Analytics.
    The Analytics page is displayed.
  4. In the View As section, select Vendor or Affiliate to view data for your vendor or affiliate activity.
  5. Filter the display results using the criteria described below.

Viewing Trends Over Time

You can use the top chart to view trend information. When you select any parameters, the chart is updated automatically.

If you use the Viewing Tables and Comparative Information view options, the trends section is automatically updated to correspond.

You can use the following options to determine what data is displayed:

Data Type

You can select the data type to display. Each data type has at least one View By option, which controls the y-axis units, as described here.

  • Hops – The act of a prospective customer clicking on a HopLink. A unique visitor could have multiple hops as they progress through the order process. You can view hops by:
    • Number of Hops
    • Hops Per Order
    • Hops Per Order Form Impression
  • Order Form Impression – The act of a prospective customer visiting the ClickBank Order Form. You can view order form impressions by:
    • Number of Order Form Impressions
    • Order Form Sale Conversion
  • Order Form Submits – The number of unique ClickBank order form submissions. Such submissions include complete form submissions, currency changes, or selecting a payment method or PayPal button. The only view option is the total number of order form submits.
  • Initial Sales – A successful customer purchase of a standard product or the first purchase of a recurring billing product. You can view initial sales by:
    • Number of initial sales
    • Amount in US Dollars
  • Gross Sales – A successful customer purchase of a ClickBank product (including rebill purchases).
    • Number of gross sales
    • Amount in US Dollars
  • Net Sales – A customer purchase (Gross Sale) that has not been refunded or had a chargeback issued against the purchase.
    • Number of net sales
    • Amount in US Dollars
  • Refunds – A return of a customer purchase (including rebill purchases).
    • Number of refunds
    • Amount refunded in US Dollars
    • Refund rate
  • Chargebacks – A return of a customer purchase initiated by the customer contacting their credit card company (including rebill purchases).
    • Number of refunds
    • Amount charged back in US Dollars
    • Chargeback rate

Comparisons

You can use the Compare To: option to compare the currently selected chart data with any of the other chart options. For example, if the chart is currently gross sales by number, you could select Refund Count to compare your gross sale and refund numbers. You can't use a 7-day average when you are comparing two values.

7 Day Average

You can check this box to show a trendline for the 7-day average for the currently selected data type. You can't use this option when you are comparing two values.

Date Range

You can select a date range for which to display the current data type or data types. The available options are:

  • Week to Date
  • Today
  • Yesterday
  • Month to Date
  • Last Week
  • Last 14 Days – This is the default option.
  • Last Month
  • Custom Range – When you select this option, enter a start date and end date, then click Go. This date range must be within the past 120 days.

Chart Display

You can click Hide Chart to hide the top chart, if you want to focus on the tables and comparative information. You can then click Show Chart to display the chart again.

Viewing Tables and Comparative Information

You can use the bottom section to view a table or a pie chart of a selected set of data. If you select a table, the data set is displayed in a chart, categorized according to the specified field. If you select a pie chart, the data set is displayed in a pie chart, showing the relative size of each item in the specified field.

For example, if you select Hops by Customer Country, a table is displayed with a row for each country that has generated at least one hop. If you switch to the pie chart, a pie chart is displayed with a slice for each country that has generated at least one hop.

In the table display, 20 rows are displayed at a time. You can click the next or previous buttons to view different portions of the data. You can also export the entire table as a CSV file.

Data Sets

You can view any of the following data sets:

  • Hops
    • By Affiliate (Vendor only)
    • By Vendor (Affiliate only)
    • By Tracking ID (Affiliate only)
    • By Customer Country
  • Order Form Impressions
    • By Affiliate (Vendor only)
    • By Vendor (Affiliate only)
    • By Tracking ID
    • By Product (Vendor only)
    • By Customer Country
  • Sales
    • By Affiliate (Vendor only)
    • By Vendor (Affiliate only)
    • By Tracking ID
    • By Category (Affiliate only)
    • By Product
    • By Customer Country
    • By Customer Province
    • By Currency
    • By Language

Applying a Data Set to the View Over Time

You can select a category in any of the listed data sets to view the changes over time for that data set.

For example, if you have selected Sales by Customer Country, the table lists the countries which have generated a sale. If you click on the US in this country list, the chart at the top will narrow its data set to only include the US.

Resources

See the Return Policy section of the Client Contract for more information about returns.

FAQ

Q: Why does my number of Order Form Server Calls not match my Gross Sale Count?

A: There are several reasons that an order form server call may not turn into an order. Either the customer didn’t enter all the fields correctly and/or the customer’s method of payment was declined. When a customer doesn’t enter the fields correctly, which happens more often, our order form is designed to help customers to enter the correct information as efficiently as possible.

Q: Why is my Gross Sale Count higher than my Order Form Server Calls? How is this possible?

A: This is due to rebills. Subscription sales have a recurring billing element that initiates a sale without the customer visiting the ClickBank order form at each recurring time period. For example, a monthly recurring product sold on June 1 required a customer to purchase through the ClickBank order form on June 1. However, on July 1, the customer is automatically billed without visiting the ClickBank order form. For a selected time period, an account may have more recurring billing sales than new sales requiring a visit to the order form. Initial Sales will allow you to view sales that came from the order form only; Initial Sales excludes all rebills.

Q: Why am I seeing improper Customer Countries in my reports?

A: In certain instances, a Customer Country is determined by the IP address the customer is using. Each IP address belongs to a country, or in some cases, a Satellite Provider, or a generic region like Europe or Asia Pacific or Anonymous. However, most IP addresses are assigned to a country.

Q: Why did my Net Sales data change since the last time I ran the report?

A: Net Sales may change because of recent refunds or chargebacks that are now included in the timeframe you selected.

Q: Is bot traffic (automated HopLink visits) included in the number of hops or order form impressions?

A: As little as possible. ClickBank filters out traffic that's known to be automated. We began filtering out automated traffic in December of 2016, so data prior to that point includes automated traffic.

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