Overview
ClickBank Analytics allows sellers and affiliates to produce charts and graphs in order to determine trends in their sales and traffic. Analytics data is updated in a near real-time fashion, so transactions are visible within minutes. Analytics information is provided on a rolling basis, with 120 days of historical activity available.
In the sales process, there are several steps that occur before a transaction is complete. A potential customer starts by clicking a HopLink in an affiliate's promotional material, then is directed to the seller's Pitch Page, then has the option to navigate to the order form. All of these steps happen before a sale is finalized.
ClickBank analytics help sellers and affiliates learn more about where potential customers are abandoning the sale and how many people are arriving at a certain step in the process. Knowing this information can help sellers and affiliates increase their conversion rates.
This article contains the following sections:
- Data Types
- How to View Analytics for a Specific ClickBank Sales Account
- Viewing & Understanding Trends
- Viewing Tables & Comparative Information
- Additional Resources & Related Articles
Data Types
Sellers and Affiliates can select to view their data by the following steps in the transaction:
Hops
NOTE: As of, March 2022, the Hops per Order Form Impression Calculation is changing to hop count divided by initial order form impressions. This has traditionally been hop count divided by both order form and upsell impressions.
A Hop occurs when a potential customer clicks on a HopLink and is directed to a seller's Pitch Page. ClickBank keeps track of how often this action happens. Users can choose to filter their data by Hops by Vendor, Hops by Tracking ID, or Hops by Customer Country.
Order Form Impressions
NOTE: Order Form Sales Conversion has traditionally reflected initial sales divided by both order form and upsell impressions, or “all” impressions. As of March 2022, this has changed to initial sales divided only by initial order form impressions.
An order form impression occurs when a potential customer follows a payment link locate on a landing page to the order form. To help provided you with better data, ClickBank filters out order form impressions that come from automated sources before displaying the data in the analytics section. Users can choose to filter order form impression data using the following criteria: By Affiliate, By Tracking ID, By Product, By Customer Country.
Sales
A sale occurs when a customer correctly completes the order form and submits payment. The sale will be nullified if fraud or issues with the payment method occur. Users can filter sales data using the following criteria: By Affiliate, By Tracking ID, By Customer Country, By Customer Province, By Currency, By Language.
If a customer requests a refund or claims through their bank or credit card company that the charge was fraudulent, the transaction is still factored into the Net New Sales view. However, data regarding fraud and chargebacks can be viewed separately.
How to View Analytics for a Specific Sales Account
Step 1: Log in to your ClickBank account.
Step 2: Click the Accounts tab.
Step 3: Click the account nickname of the sales account you want to view.
Step 4: Click the Reporting tab.
Step 5: In the top corner of the screen select the Vendor radial button if you want to view the analytics as a seller. Or, select the Affiliate radial button if you want to view the analytics as an affiliate. 
Step 5: Customize your data display for your preferred analysis.
Viewing and Understanding Trends
The top portion of the Analytics page displays a line graph that can show the amount of hops, order form impressions, order form submits, initial sales, gross sales, net sales, refunds, or chargebacks over a specific time frame. To adjust the time frame, select from Date Range dropdown menu at the top of the chart.
The bottom section of the page displays either a table or a pie chart that displays a break down of the data for each affiliate promoting (if the Vendor radial button is selected) or a break down of the data for each seller (if the Affiliate radial button is selected).
Both of these sections can be manipulated in different ways to display a variety of data and views for users to analyze trends. Use the Data Type and View By radial button options to determine what kind of data is displayed in the top portion of the Analytics page.
NOTE: Transactions in which you earn 0%, such as rebills for a product with a 0% recurring commission, are included in analytics and transaction quality metrics but are not displayed in transactions reporting.
Viewing Tables and Comparative Information
Comparing Data
To compare the current data set with any other chart options, you can use the Compare To function located at the top of the screen. For example, if you currently have data for gross numbers by sale displayed, you can select Refund Count from the dropdown menu to compare data sets.
NOTE: You cannot use a 7-day average when you are comparing two values.
7 Day Average
Check the 7 Day Average box to show a trendline for the 7-day average of the currently selected data type. You can check this box to show a trendline for the 7-day average for the currently selected data type.
Date Range
You can select a date range for which to display the current data type or data types. The available options are:
- Week to Date
- Today
- Yesterday
- Month to Date
- Last Week
- Last 14 Days (This is the default setting.)
- Last Month
- Custom Range
Chart Display
In the bottom section of the page, you can select to view data on a table or on a pie chart.
For example, if you select Hops by Customer Country as your filter, a table is displayed with a row for each country that has generated at least one hop. If you switch the view to the pie chart, a pie chart is displayed with a slice for each country that has generated one hop.
In the table display, 20 rows are displayed at a time. You can click the next or previous buttons to view different portions of the data. You can also export the entire table as a CSV file.
NOTE: If you want to focus on the bottom portion of the page, you can click the Hide Chart hyperlink to hide the top chart. Click the Show Chart hyperlink to display the graph again.
Table and Pie Chart Data Sets
You can view any of the following data sets in the table or pie chart:
- Hops
- By Affiliate
- By Vendor
- By Tracking ID
- By Customer Country
- Order Form Impressions
- By Affiliate
- By Vendor
- By Tracking ID
- By Product
- By Customer Country
- Sales
- By Affiliate
- By Vendor
- By Tracking ID
- By Category
- By Product
- By Customer Country
- By Customer Province
- By Currency
- By Language
NOTE: You can select a category in any of the listed data sets to view the changes over time for that data set. For example, if you have selected Sales by Customer Country, the table lists the countries which have generated a sale. If you click on the US in this country list, the chart at the top will narrow its data set to only include the US.
Additional Resources & Related Articles
- BLOG POST: What data should be tracked? | ClickBank Affiliate Edition
- KNOWLEDGE BASE ARTICLE: Reporting FAQ