Your goal in promoting your front-end offer will be to convert interested prospects into paying customers. This is the start of a buying relationship that could last for years. So this step is very important.
Sales Pitch and Testimonials
Just because your front-end product is technically finished it doesn’t mean that you’re ready to sell it just yet. You will need to develop a good sales pitch that will describe your product in compelling terms. You will want to provide lots of specifics about your product including what the customer will receive, how it will help them, and so on.
Another thing you need is to recruit some people from your personal network or prospect list to review your product before you make it available to everyone. Ask them to provide you with feedback and a short testimonial to put on your site. This is important because reviews and testimonials are often the most powerful piece you can include on your sales page because they carry a lot of credibility. It’s not just YOU saying your product is great – It’s now somebody just like the prospect saying your product is great.
There are rules surrounding the use of testimonials so make sure you check out the Promotional Guidelines article to make sure you’re in compliance.
Launch your new offering to prospects
Once your front-end product and your sales page are ready, you could simply put your new product up for sale on your site and announce its availability to your prospect list. However, if your prospect list is a decent size, a more effective approach might be to “launch” your new offering. With a launch you’re turning the mere availability of your product into more of an event, and something your prospects could look forward to, which in-turn could drive more initial sales.
In addition to your prospect cultivation messages, you could provide them with a sneak peak into what you’re working on and give them a date for launch. This essentially is just creating a little more drama and anticipation around the release of your product, so people are more inclined to purchase it right away.
Offer it in your lead capture and cultivation flows
Once you’ve launched your front-end product and it’s available for sale you want to integrate it into your lead capture and prospect cultivation flows. You could put a little ad for your front-end product at the end of your lead capture offering, mention the product at the end of your free report, or point to your product at the end of the lead capture video.
Leverage Performance-Based Marketing
Performance-based marketing is one of the most powerful promotional developments of recent time. Also known as affiliate marketing, performance-based marketing is when someone promotes a product online and gets paid a commission on the resulting sale.
For example, let’s say a blogger runs an ad on their site promoting an infopreneur’s front-end product. The customers who click on the ad are then taken to the infopreneur’s sales page, and if the customer actually purchases the product, the affiliate will get paid a commission for each sale they refer.
It’s a simple concept, but is very powerful and unlike traditional advertising. You don’t have to pay for promotion up front because it’s performance based. You would only give a cut of the sale to the affiliate if the affiliate actually helped you generate a sale. The mechanics behind this can get complicated however, ClickBank’s platform takes care of everything.
To learn how to implement a performance-based promotion campaign, see the Attracting Affiliates to Promote Your Offerings article.
Partner with other ClickBank Vendors
The affiliate marketing functionality of ClickBank’s platform makes it very easy for infopreneurs to partner with each other. ClickBank Joint Venture allows ClickBank vendors and affiliates to partner with other people in a wide variety of ways, allowing for many types of relationships to be supported via the ClickBank platform. For example, with a Traditional JV Contract, a ClickBank vendor can automatically share a portion of their earnings from each sale with a copywriter, customer service manager, content creator, or whomever they wish. Since ClickBank automatically handles the administrative headaches, it’s now easier than ever to work with partners on your ClickBank products or promotions.
To learn how to enter a Joint Venture, see the Joint Venture article.
Recruit Affiliates Specific to your Niche
Another great way to leverage ClickBank’s affiliate marketing functionality is to reach outside of ClickBank’s affiliates and recruit your own. You are welcome to partner with another infopreneur or affiliate that is not on ClickBank’s platform. A good place to find these partners would be at the gathering places for your niche. This could be blogs, forums, or associations.
Cultivate your Customers
Once you’re selling your front-end product, converting prospects, and building your customer list, you’ll want to continue to cultivate your customers over time. With customer cultivation you keep your customers engaged, you reinforce your credibility and authority by providing deeper and more specific information.
Just like your prospect cultivation acts as a feedback generator for your front-end offerings, your customer cultivation should act as a feedback generator for your back-end offerings.
Visit our article on Promoting your Back-End Offer.