Mobile Features to Reach More Buyers

ClickBank has a number of mobile features that you can use to reach mobile users and increase sales.

The following subjects are covered in this article:

Overview

Hop Traffic Management determines if a user is navigating a HOPLINK™ referral tracking URL using a mobile device and if so, routes them to an optional mobile HopLink target URL specified by the vendor that lands the visitor on a mobile-optimized Pitch Page. If the user places an order, the Mobile Optimized Order Form will present the ClickBank order form optimized for mobile devices with consideration for that form factor. Lastly, the Hop Traffic Management will route a consumer to a mobile Thank You Page URL if they complete their purchase on a mobile device.

For affiliates and vendors, a 2D barcode version of the encrypted HopLink URL will now be presented for every HopLink created by clicking the Promote button from the ClickBank Marketplace. These 2D barcodes can be scanned by a mobile phone with a barcode reader (examples include QR Codes) which will then automatically open the browser to the HopLink encoded by the 2D barcode.

Hop Traffic Management

Consumers will navigate HopLinks using a variety of browsers and devices. Typically, a Pitch Page or campaign has been designed to work effectively with a few standard web browsers. Whereas screen size can vary widely on personal computers, mobile devices have much greater limitations and variability due to the form factor and speed of the network. A common challenge is to design pages that work on both cases. While transcoding and other tools do exist to help overcome this challenge, a better approach is to build separate versions of your site for mobile devices and personal computers.

ClickBank offers you the opportunity to include a mobile HopLink target URL in addition to your normal HopLink target URL. When a consumer navigates a Hop™, ClickBank will determine if that user is on a mobile browser or PC and will route the user to the mobile HopLink target URL or web-based HopLink target URL as appropriate and as defined by the vendor.  This automatic device detection and routing eliminates the need for heavy software engineering on your part. Also, ClickBank lets you specify a mobile Thank You Page URL for each product. This page is displayed to the user if they complete their purchase on a mobile device.

NOTE – Mobile HopLink targets are subject to the same approval process as standard HopLink targets.

Providing a Mobile HopLink Target

You can provide a mobile HopLink target URL, which serves as the Pitch Page destination for any consumer on a mobile device.

NOTE – If you do not have a mobile-friendly version of your Pitch Page, leave this field blank. 

  1. Log in to your ClickBank account.
  2. Click the Settings tab.
  3. Click My Site.
  4. Locate the Marketplace Information section and click Edit.
  5. Enter the URL in the Mobile HopLink Target URL field.
  6. Click Save Changes.

Providing a Mobile Thank You Page

For each product, you can also enter a Mobile Thank You Page URL. It is very important to understand that consumers will access your product immediately after purchasing, so if they are on a mobile device you should consider the user experience on that device. To improve this experience, you can include a mobile Thank You Page URL that will give ClickBank a place to route the customer after they have completed their purchase.

NOTE – If you do not have a mobile-friendly version of your Thank You page, leave this field blank.

  1. Log in to your ClickBank account.
  2. Click the Settings tab.
  3. Click My Products.
  4. Select the product using one of the following methods:
    • Click the Edit icon for one of your existing products.
    • Create a new product using the instructions in the Creating Your First Product article.
  5. Enter the URL in the Mobile Thank You Page URL field.
  6. Finish creating the product or click Save Changes.

Mobile-Optimized Order Form

If a user reaches the ClickBank order form on a mobile device, ClickBank presents a different version of the order form that includes user interface elements optimized for presentation on a smartphone. This will make it easier to enter payment details and increase conversions over today’s “pinch-zoom-scroll” experience.

Here's an example of a mobile-optimized order form:

This image shows a ClickBank order form that has been scaled and optimized for mobile devices. It includes an order details section showing the currency, tax, item price, total price, and coupon code; a billing section with fields for location and credit card information; a Pay Now button; McAfee and Norton trust badges; and the terms of sale.

This is the corresponding mobile-optimized order confirmation page:

This image shows a ClickBank order confirmation page that has been scaled and optimized for mobile devices. It includes a thank you statement, the product title, a button labeled 'Download or Access Digital Product', a link for more information about hte product, the order number, the payment details, and customer service information.

The ClickBank Marketplace and Mobile

In the ClickBank Marketplace, vendors who have a mobile HopLink target URL will be indicated with an icon of a mobile phone. In addition, a link to the mobile version of the Pitch Page is provided:

This image shows the Marketplace listing for a product with a mobile HopLink Target URL. In addition to the standard title and description at the top, promote button to the right, and statistics at the bottom, it includes a link labeled (view mobile) at the end of the title which links to the mobile Pitch Page. In addition, the marketplace icons at the bottom include an icon of a mobile phone, indicating that the product includes a mobile pitch page.

In addition, affiliates who are searching the ClickBank Marketplace can filter their searches to locate products with a mobile HopLink target URL.

HopCode™ 2D Barcode Encoded HopLinks

Also within the ClickBank Marketplace, when the Promote button is clicked, a new version of the Affiliate Program screen is displayed that now includes a 2D barcode representing the encrypted HopLink. Multiple sizes are available for download determined by your specific need. Any consumer who scans the HopLink with their smartphone will be prompted to open the link in their browser. This Hop credits the affiliate just like any other browser navigation method.

Here is an example of this screen: 

This image shows the promote screen for a vendor in the ClickBank Marketplace. The center section shows the HopLink for the vendor, in standalone and HTML-encoded formats. The right side shows a 2D barcode that functions as a HopLink, and which can be downloaded, in addition to the Save and Close Window buttons.

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