PayPal Direct Link

You can use PayPal Direct Link to send customers directly from your Pitch Page to a PayPal payment page.

The following subjects are covered in this article:


PayPal Direct Link lets you take customers directly from your Pitch Page over to PayPal, bypassing the ClickBank order form. By taking customers directly to PayPal, you eliminate a step in the ordering process, which can lead to higher sales conversion.

You can only use a PayPal Direct Link for products with no recurring element. For recurring products, customers must check a box on the order form indicating that they understand and accept the recurring payments, so the order form cannot be skipped.

If additional information is required, or there's a problem with the customer's information, they are taken to the standard ClickBank order form.

To use this feature, you will either need a Pitch Page that’s localized to a certain country, or you will need to collect specific data from the customer and pass that data to ClickBank’s payment link using query string parameters. See the Query String Parameters article for more information about the available parameters and their formatting requirements.

NOTE – Passing data is for advanced users and should only be attempted if you know how to collect this data and then pass it.

For Customers In Most Countries

If you’re running a localized Pitch Page, you can provide a payment link that includes the country’s 2-letter ISO code. This information is passed using the country parameter. For example:

"paymentMethod=pypl" sends the customer directly to PayPal. "country=XX" specifies the country the customer is in.

The most popular countries for PayPal transactions and their 2-letter ISO codes are listed below:

  • GB – Great Britain
  • ES – Spain
  • MX – Mexico
  • ZA – South Africa
  • PR – Puerto Rico
  • IL – Israel
  • DE – Germany
  • IT – Italy
  • SG – Singapore
  • IE – Ireland
  • NZ – New Zealand
  • AT – Austria
  • FR – France
  • NL – Netherlands
  • CH – Switzerland
  • MY – Malaysia
  • NO – Norway
  • BE – Belgium

If you'd like to create a localized Pitch Page for a country you don't see above, see Worldatlas for a list of all countries and their 2-letter ISO codes.

For example, if you have a Pitch Page that’s specifically intended for customers in Germany, you would place the following payment link on that Pitch Page:

To cover your bases and ensure you’re giving customers every option to buy, we recommend placing two payment links on your Pitch Page. One is a general payment link that will give customers the option to pay with any of the standard payment methods we accept. The other is a PayPal Direct Link for customers who have already decided they want to pay with PayPal.

For tax purposes, you’ll need to collect and pass additional query strings in order to use this feature for customers in the United States, Canada, and Australia.

For customers in the United States, Canada, or Australia

For customers in Canada and Australia, you must collect the customer's postcode or postal code, then pass it as a query string parameter, in addition to payment method and country. The postcode or postal code are passed using the zipcode parameter.

For customers in the United States, you must collect the customer's zip code. If the customer lives in some states (Colorado, New York, North Carolina, Arkansas, Illinois, California, or Pennsylvania), you must also collect and supply the customer's city, due to local tax differences. The zipcode and city are passed using the zipcode and st_city parameters.

For example, the following link is for a customer in Oregon:

The following link is for a customer in Broomfield, Colorado:

If you do not supply all of the required information, or if additional information is required, the customer is directed to the ClickBank order form. Any fields that you provide using query string parameters are automatically populated, and the customer can complete their purchase by supplying the required information.

You can choose to only pass through zip code for US customers if you don’t want to collect additional information. Customers who need to enter further information will be directed to our order form to complete the necessary fields before going to PayPal; customers who only need to enter zip code will proceed directly to PayPal.

If you are unsure how to collect or pass this data in a query string, you can still offer a Pitch Page with a country-specific payment link for these countries. In that case, customer will be taken to our order form first. After they give the appropriate details, they will then be routed to PayPal. If this happens, you can still use your custom order form if you have one. To do so, your PayPal Direct Link will need to offer the necessary parameters in the following order:

For the parameter “cbskin=XXX”, replace XXX with your cbskin URL parameter. See the Custom Order Form article for more information.

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