Overview 

Your ClickBank Payment Link is what allows customers to purchase your product via the ClickBank order form. Sellers must manually create payment links and insert them into their Pitch Page using HTML. Payment links are always built using the following format:

https://SELLER.pay.clickbank.net/?cbitems=ITEM

Here it is in HTML:

<a href="https://SELLER.pay.clickbank.net/?cbitems=ITEM" target="cb">
CLICK HERE TO PURCHASE>

This article contains the following sections:

• Customizing your Payment Link
• Passing Parameter Data
• Passing Vendor Tracking IDs
• Testing Your Payment Links
• Payment Button Images
• Payment Link FAQ
• Additional Resources & Related Articles 

Customizing your Payment Link

You must customize this HTML code to link to the order form for your specific product:

• Replace ITEM with the item number of the product for sale. As you add products to your ClickBank account, each product will be assigned a unique product number. Use this number in your payment link. 
• Replace VENDOR with your ClickBank account nickname. 
• You can replace CLICK HERE TO PURCHASE with any text you prefer. Or, if you are familiar with HTML, you can insert code to make the payment link an image.

Passing Parameter Data

You can pass query string parameters along with your payment link. Some query string parameters are used to pre-populate fields on the order form, which can improve conversion rates by simplifying the purchase process. Other query string parameters are used to enable certain features, or for tracking purposes. See the Query String Parameters article for more information about query string parameters.

Passing Vendor Tracking IDs 

You can pass customizable Vendor Tracking IDs (TIDs or VTIDs) at the end of your payment links. These TIDs can be tracked using ClickBank Analytics, which lets you split test or compare different pitch pages. To use a Vendor Tracking ID, you can add the variable vtid=example to the end of your paylink. For example:

https://VENDOR.pay.clickbank.net/?cbitems=ITEM&vtid=exampleid

The TID can be up to 100 alphanumeric characters, including underscores. It must begin with an alphanumeric character other than an underscore and cannot contain consecutive underscores.

Testing Your Payment Link 

Before submitting your product for approval, you must first place a test order for your product as if you were a customer. That way, you can make sure all of your links are working before potential customers try to buy. Testing your payment link also helps ensure your product is approved the first time by ClickBank’s Business Services. Check out this comprehensive article on testing your payment link. 

If you receive errors during a test purchase, here are some things to check:

• Is your payment link set up correctly?
• Is your ClickBank account nickname spelled correctly?
• Did you enter the test credit card information correctly?
• Do you have the correct item number listed in the payment link?
• Have you saved your Thank You Page URL in the My Products section of your account?

Payment Button Images

If you'd prefer to link to the ClickBank order form using an image instead of a text version of your payment link, here are a few options for images you can use. To use any of these images, right-click on the image you'd like to use and save it to your computer. Then upload it to your web server so you can use it on your Pitch Page.

Payment Link FAQ

Q: I have old payment links in a different format. Will they still work?

A: No. Any old payment links ("sell.cgi") are no longer functional with the ClickBank order form. 

Q: When I use a payment link to send a customer to the order form, what can I do to make sure the appropriate affiliate gets credit for the sale?

A: We do this for you automatically. Just make sure your affiliates are using properly formatted ClickBank HopLinks when they send traffic to your site.

Q: Where can I place the payment link? Can I only put it on my HopLink Target URL?

A: No, you can use your payment link anywhere on your site, or even other sites if they allow it.

Q: The payment link only lets me sell one copy of my product at a time. What if I want ClickBank to sell more than one copy of my product at a time?

A: One way to sell multiple copies of your product is to create additional item numbers that represent multiple copies of your product, priced accordingly. For example, if your ebook retails at $20 per copy, ClickBank could sell several at a time by having items (with corresponding unique payment links) priced at $40, $60, $80, etc. In this way, you could also offer volume discounts of your product for people who want to purchase multiple copies at the same time.

Q: How do I deactivate a product?

A: You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it. 

Additional Resources & Related Articles 

• KNOWLEDGE BASE ARTICLE: How do I test a payment link?
• KNOWLEDGE BASE ARTICLE: How do I find my product number? 
• KNOWLEDGE BASE ARTICLE: How do I add additional HopLink Target URLs (aka landing pages) to my account?