ClickBank Knowledge Base /Vendor Help/Setting Up Your Vendor Account

Creating a Recurring Billing Product

Melissa
posted this on January 02, 2013 10:23

Creating a recurring billing, subscription, or membership product is similar to creating a standard product, but with a few unique steps. For training on how to effectively add recurring billing products to your business, be sure to check out our Continuity Training.

Important: Please carefully check that all information about your product is correct before submitting it for approval, as recurring billing products cannot be changed once they are approved. To create a recurring billing product, take the following steps:

  1. Log into your ClickBank account.
  2. Click on the Settings tab.
  3. Click on My Products.
  4. Click on the Recurring Billing Products tab.
  5. Click Add New Product.
  6. Add the necessary data to the Adding a Product window.
  7. Click Save Changes.
  8. The system will assign a status of Approval Request Required to the product.
  9. Place a test purchase:
    • Click on My Site under the Settings tab.
    • In the Testing Your Products box, click Generate New Card Number.
    • This will create a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.
    • Take note of the credit card information.
    • Go to the Pitch Page for the product you want to test, and click through the payment link, which should take you to the ClickBank order form.
    • Enter information into each field of the order form. You can use any address information you want, but enter the test credit card details you created.
    • Verify the information on the order confirmation page. Click through to download your product, which should take you to the correct Thank You Page URL for the product you are testing.
  10. Request product approval by clicking Request Approval in the action column of the recurring billing product listing.
  11. Fill out the Request Product Approval form.
  12. Verify the information and provide additional data if necessary.
  13. Click Submit Product Approval Request at the bottom of the form. Make sure all information is correct before clicking Submit, as your product cannot be changed once it's approved.
  14. The system will assign a status of Approval Requested.
  15. A member from ClickBank Business Services will review your site and product information to determine if it will be approved or disapproved as a recurring billing product.
    • If approved, the system will update the product status to Approved.
    • If disapproved, the system will update the product status to Disapproved.
  16. Your recurring billing product is now live and ready to sell!

Recurring Billing Frequency Options

Monthly Billing

a. Normal Timing The following is an example of normal payment timing:

    • $30.00 for the first month
    • $10.00 a month for 11 months
    • May 1 = $30.00
    • June 1 = $10.00
    • July 1 = $10.00
    • ...and so on through April 1 of the following year
    The recurring terms are: The Customer signs up on May 1, and is billed as follows:

 

b. Unavailable Date Timing

If you have a recurring billing payment scheduled for a day that does not occur in a given month (e.g. the 30th does not occur in February), the bill will occur on the last available day of the month. Thereafter, the payment will occur on the newly established day of the month (see example below).

The following is an example of unavailable date timing:

    • $10 per month, for 12 months, billed on the 30th
    • Jan. 30 = $10.00
    • Feb. 28 = $10.00
    • Mar. 28 = $10.00
    • ...and so on through Dec. 28 of the same year
    The recurring terms are: The customer signs up on Jan. 30, and is billed as follows:

 

c. Payment Failure Timing

Unlike many of our competitors, we don't give up after one payment failure. ClickBank understands that scheduled payments may fail for several reasons, including insufficient funds, so we have optimized our recurring billing process to reduce authorization declines and increase your revenue.

Authorization Failures 

In the event that customer's credit card cannot support the payment request, we will attempt authorization again three days after the first failure date. After a second failure, we will reattempt four days after the second failure date. After a third failure, we will try once more seven days after the third failure date. A fourth failure will lead to an automatic cancellation of the subscription purchase. We send notifications to the customer and vendor on the final two attempts.

The following is an example of payment failure timing due to an authorization failure:

  • June 1 = 1st attempt, failed due to insufficient funds
  • June 4 = 2nd attempt, failed due to insufficient funds
  • June 8 = 3rd attempt, failed due to insufficient funds (notification sent to the customer and vendor)
  • June 15 = 4th attempt, if failed, subscription automatically canceled (notification sent to the customer and vendor)

Card Validation Failure

In the event that customer's credit card becomes invalid, we will deliver the customer up to four notifications requesting new credit card data. The notifications are delivered once a week. If there is no response after the fourth notice, the subscription purchase is automatically canceled. In order to keep the vendor informed, we also send them each notification. If updated credit card data is received from the customer, the rebills from that point forward are executed from the date of the successful authorization. The following is an example of payment failure timing due to a card validation failure:

The subscription terms are:

  • $30.00 per payment for 4 months

The Customer signs up on May 1, and is billed as follows:

  • May 1 = $30.00
  • June 1 = $30.00
  • July 1 = Failed attempt to receive payment due to invalid card information, email notification sent to customer
  • July 4 = Customer provides updated billing information, and the second 2nd attempt is executed, which is successful for $30.00
  • Subscription complete on Aug. 4 with receipt of $30.00 payment

Weekly Billing

Weekly occurs once per week and is processed under the same rules as monthly.

Bi-Weekly Billing

Bi-weekly occurs once every two weeks and is processed under the same rules as monthly.

Quarterly Billing

Quarterly billing will occur every 3 months -- not every 90 days. It is processed under the same rules as monthly, but the Unavailable Date Timing is different. The Unavailable Date Timing for quarterly billing will bill each quarter on the same day as the last successful authorization, just three months later. If the month is too short to bill on the same day, the bill should occur on the last day of the month it is scheduled for and not be pushed into the next month.

FAQ

Q: How do I set up my account for recurring billing products?
A: All accounts are automatically enabled for recurring billing products. For more information about the account setup process, go to the Creating Your First Product page.

Q: Can I offer more than one recurring billing product per account?
A: Yes - you can offer up to 500 products total per account. You can offer only standard products, only recurring billing products, or a combination of both for a total of 500 products per account.

Q: Where do I specify the terms for a recurring billing subscription?
A:In addition to standard product attributes, the terms related to recurring billing subscriptions are defined below.

  • Initial Price - The suggested retail price the customer pays for the initial purchase of the subscription. The minimum initial price is $4.95.
  • Rebill Price - The suggested retail price the customer pays for each subsequent payment for the duration of the subscription. The minimum rebill price is $4.95.
  • Frequency - The timeframe for which rebilling will occur (i.e. weeklybi-weekly, monthly, and quarterly). The initial frequency allowed for recurring billing is monthly.
  • Duration - The total number of times a customer is billed, including the initial payment and all rebills (i.e. 2-99).
  • Trial Period - The number of days before the second bill will occur. If a trial period is selected, the initial payment period equals the number of days selected as the trial period. The frequency selected will apply to the rest of the subscription. For example, a subscription offering a two week trial period with a duration of 65 monthly payments will have one two week trial period and 64 monthly rebills. The trial period timeframe cannot exceed 31 days.

Q: Can the payment for each rebill in a subscription be larger than the initial payment?
A: Yes - for subscriptions the rebill amount can be larger than the initial payment amount. The minimum initial price is $4.95, and the minimum rebill price is $4.95.

Q: Can I change the suggested retail price of my recurring billing product?
A: You cannot alter the initial, or rebill price for any recurring billing product once it has been approved by the product approval team. If you wish to change the initial, or rebill price of a product for future sales, you will need to create a new product in the My Products section of your account.

 
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