ClickBank Knowledge Base /Vendor Help/Setting Up Your Vendor Account

Creating a Payment Link

posted this on January 2, 2013, 10:05

Creating Your Payment Link

Your ClickBank payment link is what allows customers to actually purchase your product via the ClickBank order form. You'll need to manually create the payment link to send customers to the order form, and then insert this payment link in HTML code on your Pitch Page. Put the HTML code for your payment link in the following format:

Here it is in HTML:

<a href="" target="cb">CLICK HERE TO PURCHASE</a>

You must customize this HTML code to link to the order form for your specific product:

  • Replace ITEM with the item number of the product for sale. As you set up products to sell in your ClickBank account, each product will be assigned a unique number: 1, 2, 3, etc. If you are setting up your first product, the item number is 1.
  • Replace VENDOR with your ClickBank account nickname.
  • If you want, you can replace CLICK HERE TO PURCHASE with any text you prefer, or if you are familiar with HTML you can insert code to make the payment link an image.

Testing Your Payment Link

Before submitting your product for approval, you must first place a test order for your product as if you were a customer. That way, you can make sure all of your links are working before potential customers try to buy. Testing your payment link also helps ensure your product is approved the first time by ClickBank’s Business Services.

To make a test purchase, you’ll need to use test credit card details that ClickBank provides to you. You will not be able to place test orders using a real credit card number for products that have not been submitted or approved.

To get this test credit card information, click the My Site link under the Settings tab. If you’ve created a product in the My Products tab, you should see a box near the bottom of the My Site page called Testing Your Products.

Next to Test Credit Card Number, click Generate New Card Number. This will create a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.

Note: If you need to change the test credit card information for any reason, you can click Edit on the right side of the box, and then click Generate New Card Number. This will disable the old test credit card information so it can no longer be used to place test orders for your product.

Take note of the test credit card information, or leave the information open in your Internet browser.

To make a test purchase, go to your Pitch Page and click your payment link or Buy Now button as if you were a customer. On the ClickBank order form, enter any address information you want, along with the test credit card information we provided on the My Site page.

Once the order is submitted and approved, continue the order process as if you were a customer, to ensure you can access or download your product. It’s important to make sure you can access the product, as our product approval team will test this before approving your product for sale.

If you receive errors during a test purchase, here are some things to check:

  1. Is your payment link set up correctly?
  2. Is your ClickBank nickname spelled correctly?
  3. Did you enter the test credit card information correctly?
  4. Do you have the correct item number listed in the payment link?
  5. Have you saved your Thank You Page URL in the My Products section of your account?

Payment Button Images

If you'd prefer to link to the ClickBank order form using an image instead of a text version of your payment link, here are a few options for images you can use. To use any of these images, right-click on the image you'd like to use and save it to your computer. Then upload it to your web server so you can use it on your Pitch Page.


 buy-now-logo-CC_200x50.gif  buy-now-logo_200x32.gif
 buy-now-logo-CC_150x40.gif  buy-now-logo_150x24.gif

Passing Data

With every transaction, ClickBank passes nine query string parameters to your Thank You Page. The nine are listed below. You can use this data to personalize the messaging on your Thank You Page. For example, you could say "Welcome [Customer's Name]." Personalizing data on the Thank You Page can enhance customer satisfaction by creating a heightened sense of security about the purchase.

ClickBank receipt number (cbreceipt)
Epoch time of the order (time & seconds)
ClickBank item number (item)
ClickBank proof of purchase (cbpop)
Customer name (cname)
Customer e-mail (cemail)
Customer zip (czip)
Customer country (ccountry)
Affiliate nickname (cbaffi)
Vendor variables (up to 128 bytes)

Vendor variables can be any additional information you wish to pass back to your Thank You Page via QUERY_STRING parameters.

For additional information query string parameters, please click here.

Vendor Tracking IDs

ClickBank has added the ability for vendors to pass customizable Vendor Tracking IDs (TIDs) to the end of their paylinks. These TIDs can be tracked using ClickBank Analytics, allowing vendors to split test or compare different sales pages. To use a Vendor Tracking ID, vendors should add the variable vtid=example to the end of their paylink. The TID can be up to 24 alphanumeric characters.


Q: I have old payment links in a different format. Will they still work?
A: Yes. Any old payment links ("sell.cgi") you have will continue to work; however, the new format is likely to improve your conversion rates. This is because your personalized payment link domain name is not known to spyware and other hostile programs that hijack links and divert advertisements.

Q: When I use a payment link to send a customer to the order form, what can I do to make sure the appropriate affiliate gets credit for the sale?
A: We do this for you automatically. Just make sure your affiliates are using properly formatted ClickBank HopLinks when they send traffic to your site.

Q: Where can I place the payment link? Can I only put it on my HopLink Target URL?
A: No, you can use your payment link anywhere on your site, or even other sites if they allow it.

Q: The payment link only lets me sell one copy of my product at a time. What if I want ClickBank to sell more than one copy of my product at a time?
A: One way to sell multiple copies of your product is to create additional item numbers that represent multiple copies of your product, priced accordingly. For example, if your ebook retails at $20 per copy, ClickBank could sell several at a time by having items (with corresponding unique payment links) priced at $40, $60, $80, etc. In this way, you could also offer volume discounts of your product for people who want to purchase multiple copies at the same time.

Q: How do I deactivate a product?
A: You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it.

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