ClickBank Knowledge Base /Vendor Help/Setting Up Your Vendor Account

Creating Your First Product

Melissa
posted this on December 21, 2012, 14:59

Selling your digital product through ClickBank is one of the best ways to quickly get exposure and sales for your product. Within a few business days, you can be up and running and have your product promoted by our huge network of affiliates! Here are the easy steps for getting set up as a ClickBank vendor:

1. Create a Pitch Page and Thank You Page

To sell a product through ClickBank, you will need your own website, including web hosting and a registered domain name. You cannot sell a product through ClickBank using a web page hosted on free sites, and ClickBank does not provide hosting for web pages or assistance with design or coding of websites. You must create two pages on your website that are used to sell your ClickBank product: pages that we at ClickBank call a Pitch Page and a Thank You Page.

A: The Pitch Page

The Pitch Page is used to describe your product to potential customers and convince them to buy. It is sometimes referred to as a "sales page." When customers are ready to buy they click on a ClickBank payment link on your Pitch Page that links them to the ClickBank order form, where customers can place their order. In addition to the ClickBank payment link (see Step 3 for specific instructions), your Pitch Page must include the following information:

  1. A detailed description of the product.
  2. The cost of the product.
  3. For recurring billing products, be sure to clearly state all the details of the rebill schedule, including the number of times a customer is billed, and how frequently they will be billed. For example, you should say, "Your initial charge will be $19.95. You will then be charged $9.95 per month for the next 11 months."
  4. The file format of your product, as well as any particular software or operating system required to use it (e.g., Microsoft Word, Adobe Acrobat, etc.).
  5. If your product is only useful to customers in a particular geographic region or country, be sure to say so.
  6. How the product will be delivered (e.g., direct download, via email, etc.).
  7. How long delivery will take (e.g., immediate, 5 minutes, etc.).
  8. For recurring billing products, explain how the product will be delivered, and how often. For example, if you sold a monthly newsletter, you could say that it will be delivered by email on the 1st of each month.
  9. Customers must be able to reach you if they have a question about your product prior to purchase. Please include an email address, a link to your email address, or a contact us link on your Pitch Page.
  10. To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, you will need to add a disclaimer to your Pitch Page(s) and Thank You Page(s). Here is the necessary disclaimer:

    ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.
  11. If your Pitch Page contains a video that is over 15 minutes long, you will need to provide a script for your video. This script will help our Business Services team review your submission with a quicker turn around time. It is best to submit that script prior to video creation in case edits to your video must be made. You can submit your script by sending an email to compliance@clickbank.com. For more information on our Vendor Promotional Guidelines, please click here.

All statements made on the Pitch Page are subject to ClickBank's Client Contract and Product Requirements, as well as all applicable federal and state laws, including, but not limited to, U.S. Federal Trade Commission regulations, policies, and guidelines governing advertising, disclosure, and consumer protection. These rules can be found at www.FTC.gov. Also, please be sure to read our recent article on important guidelines for ClickBank vendors before submitting your product for approval.  

B. The Thank You Page

The Thank You Page is the page customers will see after they purchase your product. Customers will only see this page if their purchase has been approved and the payment processed. In addition to thanking the customer for their purchase, your Thank You Page must include the following information:

  1. Customers must be able to reach you if they have a question about your product need technical assistance after the purchase. Please include an email address, a link to your email address, or a contact us link on your Thank You Page.
  2. A reminder to the customer that his or her credit card or bank statement will show a charge by ClickBank or CLKBANK*COM, rather than a reference to your specific product. This reminder should be prominent, as customers sometimes request refunds because they forget that ClickBank is handling the purchase.
  3. Clear instructions on how to download or access the product, or information on how and when it will be delivered to them.
  4. To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, the following disclaimer needs to be at the bottom of any page with a ClickBank reference:

    ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.

2. Make a Payment Link

When a customer is on your Pitch Page and ready to buy your product, you need to provide them with a payment link that sends them to the ClickBank order form, where they can enter their payment information and complete the transaction. Once the payment is approved, the customer is taken to a page hosted by ClickBank that confirms their order by providing them with a unique receipt number. Customers are then prompted to click a final link that takes them from this confirmation page to your Thank You Page, where you provide them with the information detailed above. You'll need to manually create the payment link to send customers to the order form, and then insert this payment link in HTML code on your Pitch Page. Put the HTML code for your payment link in the following format:

http://ITEM.VENDOR.pay.clickbank.net

Here is a sample of what the HTML code would look like:

<a href="http://ITEM.VENDOR.pay.clickbank.net" target="cb">CLICK HERE TO PURCHASE</a>

You must customize this HTML code to link to the order form for your specific product:

  • Replace ITEM with the item number of the product for sale. As you set up products to sell in your ClickBank account, each product will be assigned a unique number: 1, 2, 3, etc. If you are setting up your first product, the item number is 1.
  • Replace VENDOR with your ClickBank account nickname.
  • If you want, you can replace CLICK HERE TO PURCHASE with any text you prefer, or if you are familiar with HTML you can insert code to make the payment link an image.

See Creating a Payment Link for more information.

3. Complete My Site Information Within Your Account

A. Designate a HopLink Target URL

One of the biggest benefits of being a ClickBank vendor is having access to our huge affiliate network. Affiliates advertise our vendors' products by enticing visitors to click on their affiliate link (also known as a HopLink) and "hop" over to your Pitch Page to make a purchase. The first step to taking advantage of our affiliate network is specifying the URL where affiliates should send potential customers, which we call the HopLink Target URL. Typically, the HopLink Target URL is the same URL as your Pitch Page, although this is not always the case. To designate a HopLink Target URL, follow the steps below:

  1. Log in to your ClickBank account
  2. Click the Settings tab
  3. Click on My Site
  4. Click Edit to the right of the Marketplace Information section
  5. Enter your HopLink Target URL in the top field (note: you can also edit your HopLink Target URL at any time by using this screen)
  6. Enter Marketplace Information

B. Enter Marketplace Information

After you've designated a HopLink Target URL, fill out details about your product to display in the ClickBank Marketplace. An accurate and compelling Marketplace description will help affiliates find your product and can convince them to promote it. If for any reason you do not wish to utilize our affiliate network, you do not need to fill out this information. For tips on writing a great Marketplace description, see Attracting Affiliates.

First, enter a Marketplace Title, which can be up to 70 characters long. Then enter a Marketplace Description of your site or product, which can be up to 250 characters long. Next, specify the commission you will pay to affiliates if they successfully send a buying customer to your site. Please note that this commission rate applies to any one-time, digital products you sell, and to the initial sale of a recurring billing product. You can set different commission rates for shippable media products, PitchPlus upsell offers, and rebills for recurring billing products.

On each affiliate-driven sale, this commission rate is taken out of the remainder left after ClickBank's payment processing charges have been assessed.

Finally, choose the category and subcategory that best describes your product or site and click the Save Changes button. Recurring billing only: If you are selling recurring billing products, you will also choose a Product Title and a Product Description for each product sold through your account. The Product Title and Product Description will appear on the ClickBank order form for each individual recurring billing subscription. The Product Title and Product Description will not appear in the ClickBank Marketplace.

4. Complete My Products Information within Your Account

To enter important information about your product, such as the location of your Thank You page and your suggested retail price, click on the My Products link under the Settings tab. Choose whether you'd like to create a Standard Product or Recurring Billing Product by clicking on the appropriate tab, then click on Add New Product on the right side of the page. Enter the following information, based on which type of product you're creating.

A. Standard Products:

  1. The web address (or URL) for your Pitch Page. This might be the same as the HopLink Target URL on the My Site page
  2. The web address (or URL) of your Thank You Page
  3. The item number of your product; this value can be alphanumeric
  4. The suggested retail price of your product,which is subject to ClickBank approval

B. Recurring Billing Subscriptions:

  1. The web address (or URL) for your Pitch Page. This might be the same as the HopLink Target URL on the My Site page
  2. The web address (or URL) of your Thank You Page
  3. The item number of your product; this value can be alphanumeric
  4. Product Title (up to 70 characters; will appear on the ClickBank order form, not in the ClickBank Marketplace)
  5. Product Description (up to 250 characters; will appear on the ClickBank order form, not in the ClickBank Marketplace)
  6. Suggested Initial Price and Rebill Price (subject to ClickBank approval)
  7. Frequency (how often the customer will be billed)
  8. Duration (total number of times the customer will be billed over the life of your product, including the initial charge, even in the case of a trial purchase)

Once you've completed this information, it's a good idea to add a Product Title (if you haven't already) and a Product Image. You can add the latter by clicking on My Images under Settings, then clicking Add New Image. Your product image will be shown on the ClickBank order form. Products with images tend to convert better than products without them. Since ClickBank products are digitally delivered, many vendors create "virtual images" of the products by having an image of a book cover with their eBook's title on it, or an image of a box of software for a software package, etc. Please note that images you submit will need to be approved by the ClickBank's Business Services before they are live. For more information on product images and titles, see Product Images and Titles.

5. Test Your Payment Link

Before submitting your product for approval, you must first place a test order for your product as if you were a customer. That way, you can make sure all of your links are working before potential customers try to buy. Testing your payment link also helps ensure your product is approved the first time by ClickBank’s Business Services.

To make a test purchase, you’ll need to use test credit card details that ClickBank provides to you. You will not be able to place test orders using a real credit card number for products that have not been submitted or approved.

To get this test credit card information, click the My Site link under the Settings tab. If you’ve created a product in the My Products tab, you should see a box near the bottom of the My Site page called Testing Your Products.

Next to Test Credit Card Number, click Generate New Card Number. This will create a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.

Note: If you need to change the test credit card information for any reason, you can click Edit on the right side of the box, and then click Generate New Card Number. This will disable the old test credit card information so it can no longer be used to place test orders for your product.

Take note of the test credit card information, or leave the information open in your Internet browser.

To make a test purchase, go to your Pitch Page and click your payment link or Buy Now button as if you were a customer. On the ClickBank order form, enter any address information you want, along with the test credit card information we provided on the My Site page. Once the order is submitted and approved, continue the order process as if you were a customer, to ensure you can access or download your product. It’s important to make sure you can access the product, as our Business Services will test this before approving your product for sale.

If you receive errors during a test purchase, here are some things to check:

  1. Is your payment link set up correctly?
  2. Is your ClickBank nickname spelled correctly?
  3. Did you enter the test credit card information correctly?
  4. Do you have the correct item number listed in the payment link?
  5. Have you saved your Thank You Page URL in the My Products section of your account?
  6. For additional information, please see Creating a Payment Link

6. Request Product Approval

Important: Please note that once a recurring billing product has been approved, you cannot change any details for that product, such as price, description, etc. Before submitting a recurring billing product for approval, please verify that all of your product information is correct. Before you can start selling your product with ClickBank, it needs to be approved by ClickBank's Business Services. Once you've completed the steps above, you can submit a product approval request by following the steps below:

  • Log in to your ClickBank account
  • Click on the Settings tab
  • Click on My Products
  • Click on the Request Approval button under the Action column for each product that you want to submit for approval
  • Verify that the information on the Request Product Approval form is correct, and answer the required questions on the form
  • Click Submit Product Approval Request, which will send your request to ClickBank's Business Services for review

If you have submitted your request correctly, the Status column will change to Approval Requested for the product that is awaiting approval. Once your product has been approved, the Status column will show Approved. You will typically receive the results of your request within three to five business days, via email.

7. Pay One-Time $49.95 Activation Charge

Once you receive the approval email for your first product, you will need to pay your one-time $49.95 activation charge. You'll receive instructions from Business Services on how to log in and pay the activation charge. You can pay by credit/debit card, PayPal, or money order. Once your payment has gone through successfully, your site status on the My Site page will change to Activated, and you can begin selling your approved products. Please note that you cannot pay the activation charge until your product has been approved and you have received notification from Business Services.

Advanced users: If you would like to delay your Marketplace listing until a specific date (for example, if you have a scheduled "launch date" for your product) you can wait until the day before you wish to launch to pay your activation fee. Once your product is activated, it will be live in our Marketplace within 24 hours.

8. You're Done!

Once your product is activated, it will be listed in the ClickBank Marketplace and ready for affiliates to promote. You can also begin accepting orders through the ClickBank Order Form.

 
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